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I drew inspiration from Tyler The Creator's 'Call Me If You Get Lost' concert tour poster for the organisation of my own poster design. I really liked how he organised the city, dates, and venue information into columns and I chose to incorporate this layout too so that my poster is easy to read and understand. The vector design of the album title is the same as my merch design, as well as the use of a gradient background, which helps create consistency with my different marketing strategies.

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As suggested by the name, filler posts are used to "fill" up an Instagram feed and do not necessarily need to have relevance to whatever the artist is promoting at the time. Tyler The Creator does this frequently through posting random selfies or seemingly random pictures taken of moments during his week. This can help the artist seem more down to earth and relatable, else well as letting audiences feel like they have a personal insight into the artist's daily life.

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I read a social media content guide on content creation and these are my following takeaways. Behind-the-scenes posts are important to increase engagement as seeing behind-the-scenes content helps audiences feel more connected to the artist. It not only shows the process of creation, which involves hard work and thought but also shows the "human side behind polished creations". Knowing this, I intend to include the blow behind-the-scenes photos from my actual video shoots so that audiences can get insight into my artist besides just the finished product.

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I was inspired by artists like Frank Ocean and Tyler the Creator who use social media platforms (Instagram, Tumblr, etc.) as mediums to vent their personal thoughts. I wanted to do the same by crafting a message my artist has written about his album to his fans. This helps to add personal and sentimental meaning to the album and its songs, as audiences get to understand the reasoning behind the creation of the album. Perhaps this will encourage audiences to value the album more because of its personal message.

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This filler post is a childhood photo of my artist and his mother. Not only does this hint at the theme of the album, but it also allows audiences to feel closer to my artist as you don't often reveal sentimental childhood images to strangers. Hence, this reinforces Dyer's theory on star image and how stars need to seem relatable to audiences. Inspired by Metroboomin's Instagram campaign for his new album where he created a hashtag specifically for it, I plan to use the hashtag '#WordsUnsaid' in the captions of these type of posts.

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This photo is an image I took of Marina Bay Sands in Singapore. I intend to use this image alongside the caption "soon" to hint my artist's concert tour which I will reveal further on. Although not many artists do this, I thought it would be an effective way to increase audience engagement by building anticipation since my artist is fairly new to the music industry and has yet to establish a large fanbase.

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A lot of artists use a teaser video to introduce the release of their album and I thought it would be effective to do the same as it builds anticipation. I created my video on the editing software CapCut using a clip from the final music video alongside the end of the song. This acts as a trailer for the music video and album, whilst also giving audiences some insight into what the album is about. By using the scene showing my male lead reading a text from his mum, this creates some ambiguity and mystery regarding their relationship, which can increase audience engagement as fans may use the comments section on the Instagram post to discuss this with other fans.

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I used the editing software Illustrator to create a design for my t-shirt merchandise. The colour scheme matches the dark blue tones used in the digipak and concert tour poster, which creates a sense of cohesiveness between the different products related to the album. For the background, I chose to make it an aura gradient for two reasons. For starters, aura gradients have been a very popular design trend recently because the add depth and dimensions to a design. Hence, this design will most likely appeal to most audiences which is important if I want to heighten sales for my merch. My second reason for choosing this background is its symbolic representation of my artist and the album's themes. The word "aura" refers to an individual/ object's unseen spiritual energy, with a blue aura signifying heightened emotional sensitivity. Since this album is arguably very personal to my artist, this design can indicate to audiences that the album is a medium for my artist to express his emotional vulnerabilities.