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Casual attribution is the process of trying to understand the causes of other peoples behavior, the big picture of chapter six is before we judge other we need to use our sociological imagination and think what may have caused this person to have this behavior. In this podcast she explains briefly how we are all just trying to survive in our own ways and is the reason on why we do many things

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In the article "People finding serial killer Ted Bundy attractive is nothing new. He had fans even on death row "By Alle McMahon he explains how bundy got away 

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with so many brutal crimes because of his "good looks" and charisma" this would also be considered effective communicators, people are more easily persuaded when people are attractive and likable.
pg.194

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One's social identity is the emotions and self esteem we get by being a member of a social group. Different kinds of social identities can come from your relationships, from your political interests, from your etchnicity or religion. This picture shows how important it is for one to know their true self and their own identity since we are all labeled by that.

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It is known that our generation is known for having depression and anxiety which is now even labeled as the "common cold" we ask ourselves this, Does money make us happier? Although you can buy a lot more now than you could in the 1950's the answer is no money can't buy happiness. This video is from an English actor named Wentworth miller worth millions who answers this controversial question.

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Chapter two:Social Learning and Social Cognition

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Chapter two:Social Learning and Social Cognition

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Cognitive Heuristics is basically a way to process information that make us think in ways that are quick and easy but that may lead to mistakes. For instance availability heuristic meaning things that come in mind easily tend to be seen as more common when they are not. Just because we always see violence in the news doesn't mean its not a big deal and isn't affecting the world.

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chapter one: An introduction to Social Psychology

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chapter one: An introduction to Social Psychology

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Social Psychology is the understanding on why people do things. For instance, in this picture you can see that instead of labeling someone "grumpy" because of the way they act you look into a bigger picture on why they act this way and try to understand.