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The Puruhá Indigenous People live mainly in the central region of Ecuador, specifically in the provinces of Chimborazo, Bolívar and Tungurahua. These provinces are located in the central part of the Ecuadorian highlands.

The region is characterized by its mountainous terrain, with a variety of valleys, mountains and rivers that cross the landscape.

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Fernando Daquilema was a Puruhá indigenous leader, born around 1781 in the Chimborazo-Cacha region.

He stood out as a courageous and visionary leader who fought with his life against the exploitation, oppression, injustice and abuses of which the indigenous people were victims at the hands of Spanish and Creole landowners.

He led a great rebellion against the Spanish Colonial Regime, although it was eventually repressed and led to his death, the figure of Daquilema endured as an icon of the struggle for the rights and dignity of indigenous peoples in Ecuador.

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The history of the Puruhá people is marked by their resistance, struggle for autonomy and recognition of their rights in society.

With the arrival of the Spaniards in the 16th century, these people were subjugated, suffering the exploitation of their lands, the imposition of the Catholic religion and the reduction of their populations due to diseases introduced by the colonizers.

After Ecuador's independence in 1830, the Puruhá continued to face discrimination and marginalization in the new republic. Their lands were usurped and their culture despised. However, they also participated in political and social movements in search of justice and equity.

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Indigenous people take over the National Assembly building

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Indigenous people take over the National Assembly building

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Throughout the 20th century and today, the Puruhá and other indigenous peoples of Ecuador have participated in social and political movements to demand justice, autonomy and respect for their cultural identity, because they continue to suffer discrimination and marginalization.

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Traditional Puruhá clothing varies by region, but often includes hand-woven garments such as ponchos, skirts, hats and necklaces. The most common colors are red, green and blue. The design of the clothing may have specific symbolic and cultural meanings.

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The traditional Puruhá diet is based on agricultural products such as corn, potatoes, quinoa, and beans, complemented by cuy, pig, and chicken. Food preparation and consumption are an integral part of the community's social and cultural life.

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The Puruhá are known for their artisanal skills, especially in ceramics, weaving and wood carving. Their crafts reflect their connection to nature and often incorporate traditional symbols and motifs.

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"Poncho"

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The Puruhá celebrate various festivals and rituals throughout the year, the most prominent of which is the "Carnaval". These celebrations usually include music with instruments, dance, alcohol and traditional food.

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The main language of the Puruhá is Kichwa, although many also speak Spanish. Kichwa is a widely spoken indigenous language in Ecuador.