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Entrepreneurship - The Start of Bonobos - 2007

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Entrepreneurship - The Start of Bonobos - 2007

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Bonobos was founded by Stanford business school students Andy Dunn and Brian Splay, and launched as an online retailer in 2007. To get their name out into public, they would walk around their college campus and let people try their new modern fitting pants, and they would sell them for $100 a pop. The new men’s wear company was slowly on the rise, to boost their local popularity, Dunn and Splay would find people to help them throw what they called “pants parties”. After their first party, they sold over $1600 dollars worth of pants. It was after this that they realized that they could turn their small apartment business into something big.

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Entrepreneurship - Start of Selling Pants - 2007

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Entrepreneurship - Start of Selling Pants - 2007

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It all started when Dunn was upset he couldn't find a pair of dress pants with the correct fit. So, him and his business parter decided to sew their own pants. After making these pants they decided to continue to make more and more pants and eventually decided to start selling them. When they first started in 2007, they knew an internet-only retail store was not an obvious choice. But after selling so many pants around their college campus and out the back of their cars, they decided to take to the internet.

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After deciding to actually do something about not being able to find dress pants that actually fit, Dunn and Splay decided to take their plan into action. While Dunn decided to go on a trip to a wedding, Splay stayed back and bought a bunch of fabric. While Dunn was on vacation, Splay starting sewing their new fitting dress pants. One Dunn got back, they starting selling and continued to sew more and more pants to sell.

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After many years of success, Bonobos opened their first physical guide shop. They decided to open a guide shop in 2012 in Nashville, Tennessee. In the Bonobos’ guide shops, the brands line of pants, denim, shirts, suits, golf apparel, and accessories. Once at the shop, customers are paired with a “guide” who essentially acts as a stylist and personal shopper.

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Capital - Partnership With Nordstrom in 2012

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Capital - Partnership With Nordstrom in 2012

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After a couple years of success, Bonobos closed a $16.4 million strategic minority investment round led by Nordstrom, with participation from existing investors. The reason bonobos decided to take this partnership was to get their clothes into Nordstrom’s physical clothing stores.

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Between 2010-2015 men’s clothing was the fastest growing e-commerce category. Bonobos was able to make nearly $100 million in annual sales and $128 million raised in venture capital funding. Because of this increase in sales, Bonobos was able to put up more guide shops, especially on the east coast.

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Capital - Bonobos Gets Bought Out in 2017

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Capital - Bonobos Gets Bought Out in 2017

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In 2017, after 10 successful years of business, Walmart announced it was purchasing the brand for $310 million, making it a subsidiary within its fashion department. However, the brand would not be sold in the Walmart stores, instead it would be sold on Walmart’s newly purchased Jet.com. Even after the purchase, Bonobos CEO, Andy Dunn remained with the company even after the purchase. He went on to become Walmart’s senior vice president of digital brands.