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The Nike/Tiffany Air Force 1 1837 is crafted in premium black suede with a Tiffany Blue® Swoosh and archival Tiffany logo on the tongue. A foam midsole, rubber outsole and Tiffany Blue®-accented pivot points define the shoe, which comes with black rope laces as well as three pairs of flat laces in Tiffany Blue®, yellow and white. All Nike/Tiffany Air Force 1 1837 shoes arrive in a co-branded Tiffany Blue Box®.

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Tiffany & Nike, A Legendary Pair | Tiffany & Co.

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Tiffany & Co. and Nike are collaborating on a limited-edition release of Air Force 1s. Learn about these iconic shoes and new accessories, coming soon.

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Spotify and Starbucks

https://www.forbes.com/sites/nomiprins/2015/05/19/the-spotify-starbucks-partnership-is-digital-co-branding-genius/amp/

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Spotify is racing ahead of the pack. And not just the pack of music streaming companies - though, there's that, too. Through its freshly minted agreement with , Spotfiy is also leading the pack of digital co-branders.

Yesterday, Starbucks announced an innovative partnership with Spotify that enhances both firms and seems like a win for artists. Starbucks employees will receive a Spotify Premium subscription. They can use it to help generate Spotify playlists culled from 20 years of Starbucks' music picks. These will also be accessible via the Starbucks Mobile App. Under a reciprocal loyalty point arrangement, Spotify users will be able to receive "Stars as Currency" for My Starbucks Reward (MSR) Points.

Starbucks has provided a premiere coffeeshop-music experience for more than two decades. Spotify raises Starbucks' technological game on the heels of Starbucks' February announcement that it will stop selling CD's. If all goes well, beyond mutual financial rewards, Starbucks will also afford Spotify much-needed props with musicians angry about its free programs. It's a marriage made in double-shot, platinum-hit heaven.

The arrangement marks the first time Starbucks has made its loyalty program accessible to a third party. Spotify will offer Starbucks playlists to all Spotify users. Starbucks MSR members and Spotify users would earn "Stars as Currency" for subscribing (or upgrading) to Spotify premium, which would help Spotify grow its fee business.

"Spotify has powered more than 25 billion hours of listening around the world so far," said Daniel Ek, CEO of Spotify, "and we're looking forward to creating unique in-store music experiences while also making more than 20 years of popular Starbucks music available to both Starbucks customers and Spotify's 60 Million global music fans."

Starbucks' 7,000 U.S. company-owned stores and 10 million MSR loyalty program members will join with Spotify's 60 million users to form, what the two firms call, a "First-of-Its-Kind Music Ecosystem."

This is the unique kind of deal that delivers smiles on both sides. Additionally, it also offers musicians an upside over the free and 'freemium' advertiser-based Spotify programs, plus a wider distribution platform for their music.

Starbucks has excelled at converting coffee-drinkers to broader consumers and artists have been grateful for Starbucks' support for their work. In keeping with its pro-musician legacy, Starbucks stores will promote Spotify Premium, the paid part of Spotify.

"Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work," said Howard Schultz, chairman and CEO of Starbucks. "By connecting Spotify's world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music."

The musical core of Starbucks' coffeehouse culture goes back more than 40 years. But it wasn't until 1994 that its entertainment team began picking and showcasing original CDs (250 of them eventually) traversing genres and geographies. The program highlighted established stars such as the late John Lennon, Aretha Franklin and Bonnie Raitt. Starbucks also engaged stars like Bob Dylan, Yo-Yo Ma the Rolling Stones and Ray Charles to select their favorite songs for the Artist Choice series.

Starbucks has championed rising artists such as John Legend, Madeleine Peyroux and Fleet Foxes, too. Even mega-platinum-star Taylor Swift, the most ardent Spotfiy critic (joined by Ne-Yo, Jay-Z and others later) has fond memories of the thrill she got when her Speak Now album hit Starbucks.

The "musical-ecosystem" initiatives will begin rollout this fall, starting with Starbucks' company-owned stores in the US before branching out to Canada and the United Kingdom.

This union says as much about coffee and music as it does about the future of co-branding digital entertainment. These types of synergies could foster a slew of similar combinations. First music, then maybe movies - how about a Netflix-Starbucks partnership? If we're talking full-service entertainment experience, why not? Starbucks already sells a mean truffle popcorn.

Other interesting digital co-branding partnerships could arise. Last November, under the slogan "Your Ride. Your Music" Spotify hooked up with Uber so riders could pipe their favorite tracks through the car's speakers. (American Express had already taken the slogan "Don't leave home without it.")

Speaking of the pre-eminent "membership card," American Express is spearheading co-branding and loyalty program collaborations in the credit card space. Consider a future Spotify-AmEx match. Imagine. You can drink your double soy latte cappuccino while listening to Starbucks playlists via Spotify in your Uber, all while earning American Express membership points. It could happen sooner than you think.

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The Spotify-Starbucks Partnership Is Digital Co-Branding Genius

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Their digital co-branding Deal is a win for Spotify and Starbucks, as well as artists and coffee-consuming music fans.

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I personally never thought this looked remotely appealing but it definitely got people talking at the time

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NASA and the LEGO Group have a long history of collaboration on projects that engage children and adults alike to encourage interest in STEM fields and space exploration. In addition to providing inspiration for several NASA-themed sets over the past several years, NASA has recently partnered with LEGO Education to engage with thousands of educators and students through "Build to Launch," 10-week digital learning series exploring the technology, STEM concepts and careers behind the Artemis I mission to the Moon. Four LEGO minfigures will also fly aboard Orion, packaged along with other mementos selected by the agency to fly on Artemis I, to further connect and engage kids with the educational series and highlight NASA careers.

Through open-ended lessons, students will get hands-on experience and solve problems similar to those the Artemis I team members face as they build toward launch. In addition to lesson plans and teacher guides, the series features weekly videos that introduce the LEGO Space Team and their NASA Artemis I team counterparts, helping students better understand STEM space careers and the knowledge and skills that go into completing successful space missions.

More background on the history of this collaboration follows:
1990s
NASA and the LEGO Group independently participated in the First Robotics Competition and MIT Media Lab project, kicking off years of collaboration by both NASA and the LEGO Group in FIRST robotic challenges that culminated in many space-themed robotics challenges over the years.

2002

The LEGO Group teamed with the Planetary Society and NASA's Mars Public Engagement Program to execute a NASA contest to name the Mars Exploration Rovers. NASA selected the names "Spirit" and "Opportunity" through a student essay contest that drew nearly 10,000 entries. The LEGO Group also helped NASA to provide an opportunity to "Send Your Name to Mars" on a mini-DVD on board each of the twin rovers. Each DVD carried the names of about 4 million people to two different locations on Mars that, over the course of the rovers' years-long journeys, would each reveal signs of ancient water, a key ingredient for life as we know it.

The LEGO Group constructed a life-size model of the NASA Mars Exploration Rover, displayed at several museums, conferences, and public events to promote the "Name the Rovers" competition and the Mars mission.

Soon after the Mars rovers got their names, NASA launched Spirit and Opportunity from Cape Canaveral Air Force Station in Florida. Each rover included construction bricks and an image of an "astrobot" (astronaut robot) brick character affixed to the spacecraft, as well as a CD with a digital list of names from the "Send Your Name to Mars" contest. Through the Planetary Society's "Red Rover Goes to Mars" outreach effort, astrobot mini-characters named Biff Starling (on board Spirit) and Sandy Moondust (on board Opportunity) blogged about their journey to Mars during the initial stages of the mission. These mini-characters and the mini-DVD components were made from materials able to withstand the harsh Martian environment.

Based on the design information provided by NASA and the Jet Propulsion Laboratory/Caltech, the LEGO Group released the "LEGO Mars Exploration Rover" kit, which included replicas of the 2001 Mars Odyssey orbiter, one of the Mars Exploration Rovers, and the Delta II rocket and launch tower that carried both to Mars. The LEGO Group also produced a larger, more complex model of Spirit/Opportunity. Both kits were part of a licensed "Discovery Kids" theme, which sought to connect students with real rather than science-fiction space missions.
2004
The LEGO Group donated its life-sized Spirit/Opportunity rover model made of LEGO bricks to the Kennedy Space Center's Visitors Center, where it remains on view to the public today.
2010
The LEGO Group released NASA-inspired products in their LEGO CITY line and, together with NASA, developed innovative educational STEM-related activities and products. Several of the educational LEGO sets flew on board the International Space Station (ISS), where they were assembled by astronauts on-orbit along with children and student groups across the country.
2011
The final launch of Space Shuttle Endeavor STS-134 carried a LEGO bricks payload that would later be assembled by astronauts on the ISS to demonstrate differences in how LEGOs react in zero gravity compared to LEGOs on Earth. NASA and the LEGO Group held a "Build the Future" event in advance of the Space Shuttle Endeavor STS -134 mission launch.

In August 2011, NASA launched the Juno spacecraft to Jupiter from Canaveral Air Force Station aboard an Atlas V rocket. Affixed to Juno were three miniature LEGO figures, representing Jupiter, Juno, and Galileo. NASA and the LEGO Group hosted another "Build the Future" event at the launch of the Juno spacecraft.
2012
In the spring of 2012, before NASA's Curiosity rover successfully landed on Mars on August 6, a NASA contractor submitted a design of the Curiosity rover through the precursor to the LEGO IDEAS website, LEGO CUUSOO. In a few short months, the Curiosity model received more than 10,000 votes from fans. Through a design license with JPL/Caltech, LEGO approved the model for limited production and sale. As part of the 2013 release of the kit, the LEGO Group collaborated with NASA's Mars Public Engagement Program on the development of an additional booklet intended to inspire learners with educational and outreach content about the Curiosity rover and its mission to seek the environmental conditions necessary for life on Mars, if any ever existed.
2013
NASA and the LEGO Group announced the "NASA's Missions: Imagine and Build" competition to spur students of all ages to use the toy bricks to build models of future airplanes and spacecraft. The competition selected winners in two categories: (1) "Inventing our Future of Flight" and (2) "Imagine our Future Beyond Earth." Winners were announced in September 2013.
2014
The LEGO Group released its City Space Shuttle line and Denmark's first astronaut, Andreas Mogensen, arrived at the International Space Station carrying 26 LEGO figures specifically designed for his mission, as part of a collaboration between LEGO and the European Space Agency.
2016
NASA and the LEGO Group collaborated on an online summer activity for kids, entitled "Mission to Space." The activity included interesting facts, games, and videos related to the ISS, Jupiter, and Mars - the three in-space locations where LEGO bricks or mini-figures had traveled.
2017
The LEGO Group released its NASA Apollo Saturn V set, an idea originally submitted by a LEGO IDEAS fan. The idea achieved 10,000 votes and was selected by LEGO for production. This set has 1,969 bricks, as a nod to the year the Saturn V rocket took Neil Armstrong, Buzz Aldrin, and Mike Collins to the Moon aboard Apollo 11 in 1969. NASA assisted the LEGO Group to ensure accuracy of this Saturn V model.

Later that year, another LEGO IDEAS submission that garnered 10,000 votes in record time was produced by LEGO. The LEGO Women of NASA featured prominent women in NASA's history, including Sally Ride, first female astronaut to travel to space; Mae Jemison, first African American woman to fly to space; Margaret Hamilton, an Apollo software engineer; and Nancy Grace Roman, known by many inside and outside NASA as the "Mother of Hubble."
2018
LEGO CITY and LEGO CREATOR approached NASA with projects focusing on celebrating the 50th anniversary of Apollo 11, as well as a line of space-themed sets inspired by NASA programs. NASA collaborated with LEGO CITY to provide access to information, images, facilities, and NASA careers, inspiring sets to help kids imagine a future in space through play.
2019
NASA and the LEGO Group celebrated the 50th anniversary of the Apollo program and NASA's next giant leap with NASA-inspired sets and related public engagement activities aimed at inspiring the next generation to continue to dream about traveling to the Moon and Mars. This collaboration included the LEGO Group's participation in the National Air & Space Museum's Apollo 50 Festival, a free three-day event on the National Mall in Washington, DC. The LEGO Group joined the celebration with a large build activity to inspire kids and families to dream about our shared future in space. The event encompassed multiple exhibits from NASA focusing on the agency's Artemis lunar exploration missions.

NASA collaborated with LEGO in a Moon to Mars online build challenge in 2019, and as part of its 10th Anniversary of LEGO Ideas, LEGO asked the public to vote among several previous set designs that garnered 10,000 LEGO fan votes but had not previously been selected for production. Fans voted for an International Space Station (ISS) set design, which was later produced by LEGO Ideas during 20th anniversary year of continuous human presence on the ISS.
2021
NASA worked with LEGO City to help translate the excitement of the Mars Perseverance landing and Ingenuity helicopter test to thousands of kids through a LEGO City News segment that included facts about Mars and celebrated the successful rover landing and helicopter test.

NASA's ongoing partnership with LEGO for the Build to Launch educational series, build challenges and events, and support for NASA-inspired content represents an example of a multi-faceted partnership to share information, build excitement and inspire the next generation to be interested in STEM careers and our shared future in space.

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NASA and the LEGO Group: Building Decades of Collaboration - NASA

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NASA and the LEGO Group have a long history of collaboration on projects that engage children and adults alike to encourage interest in STEM fields and space

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Dyson x Issey Miyake - both the companies designed each other’s products (Dyson designed apparel and Issey Miyake designed vaccums) The theme of the apparel collection was ‘The Wind’. The clothing had features to interact with the wind and dyson showed this at the Paris Fashion Week 2007, installing a giant wind machine on the runway.   https://www.dezeen.com/2007/10/05/the-wind-by-issey-miyake-with-james-dyson/

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Smeg x Dolce&Gabbana - loud, playful, colourful looking home appliances with D&G prints on them. https://shop.smeguk.com/small-appliances/dolce-gabbana/

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Nike and Ben&Jerry’s - Chunky Dunky (inspired by Chunky Monkey flavor of Ben & Jerry’s). https://www.nike.com/my/launch/t/sb-dunk-low-x-ben-jerry's-1

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ADIDAS FEATURING IVY PARK owned by BEYONCÉ

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ADIDAS FEATURING IVY PARK owned by BEYONCÉ

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Adidas partnered with Beyoncé in 2019 to develop products for the Ivy Park brand, which the pop star owns and had launched a few years earlier.The first products from the “Adidas x IVY PARK” collection hit the market in January 2020, right as the pandemic was taking hold of the world. Since then, the collaboration has produced sales figures that were well below Adidas’s expectations, The Wall Street Journal reported. Revenue fell by more than half to $40 million in 2022, while the company had targeted $250 million for that year, according to the newspaper. Thus they have ended their relationship.

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Adidas x Pharrell : Human Race Jersey Collection

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Adidas x Pharrell : Human Race Jersey Collection

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Pharrell and Adidas design team’s joint ambition was for this to demonstrate football is for everyone and the human race at its best – uniting together while celebrating each others' differences.

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If you thought kit culture had peaked, think again. Adidas and Humanrace unveil their collaborative football jerseys for Arsenal, Bayern Munich, Juventus, Man United & Real Madrid. Adidas collaborator and Humanrace Creative Director, Pharrell Williams, draws inspiration from the adidas archives to honour each football club's history with reimagined jersey designs, and you want them all.

Smart project, but this is the sort of thing that never features on pitch is it? Wrong. The pre-match jerseys will be worn from Oct 24 by Arsenal, Manchester United, and Real Madrid, while Juventus and Bayern go one better by wearing theirs competitively - Juve this weekend against Verona, and Bayern in the next round of the German Cup.

Each of the co-created jerseys - designed together with Humanrace Creative Director and long-term adidas collaborator Pharrell Williams - were informed by each club's past, with their legacies serving as the foundations of the design process. These moments were reimagined to reflect today's football culture through the lens of the Humanrace design ethos; inspired by and in celebration of the imperfect beauty of the human spirit.

Each jersey is unified by the hand-painted aesthetic, which was central to the process led by Pharrell, with the iconic shirts redesigned in a traditional artistic format. Starting out on a simple cotton t-shirt, the reverse engineered design process was centred around a raw, human and expressive hand-drawn technique on a simple piece of canvas. All intricate details are reimagined in paint format, from club crest to partner logos, to create a look unified by style. From there, Pharrell worked collaboratively with the adidas design team to create elite performance jerseys, featuring the very best in adidas technology.

Speaking about the collection, Pharrell Williams said; "History is what shapes the future, and sometimes in order to look forwards, first we need to look back. The most important part of the process with this collection was to learn of each club's legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the new jerseys are symbols of the five club's legacies and a true celebration of the universality of sport."

Working closely with each of the five teams, Humanrace FC brings together the clubs for the first time in a shared celebration of the human spirit. Pharrell and the adidas design team's joint ambition was for this to demonstrate football is for everyone and the human race at its best - uniting together while celebrating our differences.

For the Juventus jersey, the Human Race FC team looked back into the adidas archive to discover its pink shirt from the 2015-16 season - the first season of the adidas and Juventus partnership. The bold and vivid colour blurred the lines between sport and style and became an instant icon of modern football culture. Further cementing its place in history, this was also the year the club took home the season's domestic treble.

The collection launches with a short film shining a light on the humans shaping creativity and football culture - today and in the future - as they share their own unique stories. This includes London grassroots team Romance FC, who have also had a bespoke shirt created for them to play in this season.

A reimagined Predator Mutator HU football boot headlines the footwear collection from a performance point of view, while Manchester United and Arsenal also receive bespoke Predator TR editions to match their Humanrace jerseys.

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adidas x Pharrell Launch Human Race Jersey Collection - SoccerBible

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If you thought kit culture had peaked, think again. Adidas and Humanrace unveil their collaborative football jerseys for Arsenal, Bayern Munich, Juventus, Man United & Real Madrid. Adidas collaborator and Humanrace Creative Director, Pharrell Williams, draws inspiration from the adidas archives to honour each football club's history with reimagined jersey designs, and you want them all.

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One of the greatest co branding examples also comes from the food industry. As most of us are familiar with Oreo cookies, Milka chocolate is much better known in Europe. Fans of these sweets dreamed of combining them, and one day these brands decided to fulfill the request and create a unique chocolate filled with the cookies.

This co branding partnership brought such exceptional results that after some time Milka also started cooperation with other companies, such as Lu, Chips Ahoy, and Tuc, as it noticed that actually the competitor brand brings success when collaborating.

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When top-notch designer Louis Vuitton created a series of luggage for BMW, it resulted in brilliance. What better way for LV to project their image of the “pioneer in the art of travel” than a collab with BMW’s latest offering.

The four-piece suitcase collection perfectly fits BMW’s i8 rear parcel shelf. Additionally, if you look at the designs of both products, they’re specially made to look good together. Their shared value of elegance, class, creativity, and style is evident in this partnership.

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How Can BMW & Louis Vuitton's Co-Branding Strategy Elevate My Business?

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Burger King Satisfries- FAILED BRAND EXTENSION

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Burger King Satisfries- FAILED BRAND EXTENSION

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In 2013, Burger King introduced a new menu item to the US market called Satisfries. The product was an alternative to their traditional french fries which contained 40% less fat and 30% less calories. The company achieved this by frying the chips in a less porous batter and this meant that they absorbed less oil when fried.

Based on wrong assumptions about the market and consumers they launched this product however they failed.

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Why Burger King’s ‘Satisfries’ Failed to Satisfy Hungry Americans | The Motley Fool

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Why did Burger King’s bold attempt to reinvent the french fry fail?

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In 2016 Dyson (known for its high quality vacuum cleaners and household appliances) announced that it would be launching a hairdryer. The futuristic looking device was priced at around £300 but was received well due to its lightweight feel and dynamic structure. It was heavily featured on shows such as Love Island, used by vogue/celebs and influencers and has since propelled them into the beauty industry (launching additional hair products).

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When Dyson, the British technology company long known for revolutionizing vacuum cleaners, first announced that it would enter the world of haircare, it was met with not only shock and awe but also plenty of doubt. Its first launch, a hand-held hair dryer, came with promises to be lighter, quieter, and easier on hair than others on the market-but at the steep price of $400, beauty industry leaders and experts were skeptical that the tool would find a wide enough clientele.

When the company released the Dyson Supersonic in 2016, however, it quickly proved the naysayers wrong. With rave reviews online and across social media, the hair dryer became an instant success, and despite its high price tag, booming sales quickly followed. Two years later, it launched the Dyson Airwrap, an all-in-one styler that could curl, wave, smooth, and dry hair without the use of extreme heat. The tool sold out almost immediately and within a few weeks, had a waitlist of more than 130,000 people, all waiting to hand over $549 for the device. In 2020, the company launched the third tool in its haircare trifecta: the $499 Dyson Corrale, its take on a hair straightener.

But Dyson's immense success in the hair space, however surprising to outsiders, is no accident; rather, it's the product of years of work and sizable investment. "It didn't just start with the launch of the Supersonic," says Dyson Reliability Engineer Kate Craft. "We've been researching hair for more than a decade and have invested over £100 million into laboratories around the world." While the launch of the hair dryer six years ago put Dyson on the haircare map as a formidable leader in the space, its efforts have only expanded since then. "We've continued to research and develop tools to meet our mission: products for every hair type, every style, with less damage," Craft explains. "And today, there are over 6,000 engineers, scientists, and stylists working within Dyson globally to help drive this mission forward."

And while most brands who generate famously long waitlists might use continued high demand as a reason to stop innovating, Dyson has done just the opposite-especially when it comes to its bestselling tool. More than three years after its debut, in 2021 the Airwrap had over 100,000 people still waiting for their chance to buy one and four sold every minute, but that didn't stop the manufacturer from redesigning the styling device. "That's just who we are! At Dyson, we are never satisfied with our past successes, and we champion innovation," Craft says. "We are constantly striving to deliver a better experience across all our Dyson technology and the Dyson Airwrap TM multi-styler is no exception." Customers wanted more versatility and the ability to style different types of hair, so since its launch in 2018, the company has worked to address these concerns and make the Airwrap style faster, more versatile, and easier to use.

During this time, Dyson has taken into account user feedback on where the Airwrap could improve and has refined its attachment technology to boost performance with enhanced Coanda airflow, where when propelled at the right speed and pressure, air naturally follows an adjacent surface. "We've completely redesigned the pre-styling dryer as a 2-in-1 attachment, now known as the Coanda smoothing dryer," Craft notes. This new attachment has two modes that can easily be switched via the rotating cool tip. When in drying mode, a concentrated jet of air helps to pre-dry hair before styling with other attachments, and once dry, users can switch to the new Flyaway attachment, a beloved feature borrowed from the Supersonic. The barrels have also been redesigned to curl hair in both directions with a single barrel, a notable change from the switching of barrels that was required in the first Airwrap. And to accommodate longer hair lengths and allow for more hair to be curled in each go, what was previously known as the long barrel is now the standard barrel length.

The new design, which launched on June 2, additionally features a new wide tooth comb attachment that was specifically designed for curly and coily hair to help length or tease out curls before styling. "This comb was designed with comfort in mind, no sharp edges to catch on your hair, optimized tooth spacing to allow for adequate tension and root access," Craft adds. The second generation Aiwrap is available on Dyson's website and through its retail partners for $599, and it's already eliciting the same impressive customer response as the first iteration.

With this redesign, Dyson hopes to continue setting the standard for the haircare industry, a goal it's had from the very start. "We believed in our technology from the beginning, but it's honestly incredible the success we've had since launching the Supersonic in 2016," Craft says. "We could never have imagined how loved this product would be when we launched in 2018, and this next-gen is our best performing Airwrap yet, so I anticipate this launch will ellipse the success we had then."

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Inside The Success Of Dyson Hair-And Its Decision To Redesign The Bestselling Airwrap Tool

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When Dyson first made its foray into the haircare industry in 2016, there were plenty of doubts over where the British vacuum cleaner brand would fit in. Six years later, it's achieved continued success and has set a new standard for the space-but this hasn't stood in the way of new innovation.

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Somewhat controversial but successful extension of car manufacturer to liqueur industry.

https://tannishtha-adhikary.medium.com/why-tesla-tequila-is-a-testament-to-innovation-a5054c49f746

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https://gopro.com/en/gr/news/gopro-and-red-bull-form-exclusive-global-partnership

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https://www.nike.com/my/launch/t/nike-hello-kitty-apparel-collection

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Nike x Hello Kitty ® Apparel Collection Release Date

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Take a look at the Nike x Hello Kitty ® Apparel Collection.

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South Korean electronics giant Samsung and American coffee house multinational Starbucks have released a unique collaboration, featuring an array of cases with thematic designs for Galaxy S22, S22 Plus, S22 Ultra and Galaxy Buds.

This is only the latest collaboration in Samsung's long history of partnerships with other brands. Samsung collaborated with Pokemon to create Pikachu and Poke ball merchandise for Samsung Galaxy Z Flip 3 in April 2022.

Here's what we know about the Samsung X Starbucks accessories collection

Samsung Galaxy Buds case design

The cases for the Galaxy Buds are the highlight of the association and are available in two types. One features the famous Starbucks logo of the twin-tailed mermaid (or siren, as some believe) on a normal protective case in the brand colour of the coffee chain.

The other is pretty unique - the case is designed like a mini Starbucks coffee mug, complete with latte art and the logo of the brand.

Since Galaxy Buds 2, Galaxy Buds Pro and Galaxy Buds Live share nearly identical charging cases, the Samsung X Starbucks cases are compatible with all three.

Thematic straps on phone cases

Galaxy phone cases are in adorable green colours, matching the hues of the Starbucks brand. Some cases incorporate the strap design. There is one with a Starbucks receipt strap on the back of the case.

Another has a strap designed to resemble the Starbucks apron that the baristas of the chain wear.

There are also two case designs without straps for those who find straps uncomfortable for use. One of the cases simply bears an embossed logo of the brand, while the other has the slogan "Count Stars in Your Galaxy."

According to Samsung, all Starbucks-themed accessories are made using eco-friendly materials.

The Samsung X Starbucks accessories were released on 28 June. But the limited collection is currently available only in South Korea. It is not clear if the brands will launch it in other markets.

( Main and Featured images: Starbucks Korea Collection/@starbucks_korea_collection/Instagram)

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Starbucks and Samsung collaborate for eco-friendly accessories collection

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Samsung and Starbucks have released a unique collaboration, featuring an array of cases with thematic designs for products of Galaxy series.

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Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%.

Caio Fontenele, the Heinz director of new ventures who is behind the pasta sauces, tells The Drum he was looking for ways to accelerate awareness of the range in the UK. "We were getting traction and we said, 'OK, what's next?' We need to do something that would raise awareness faster."

The result was a partnership between Heinz and Absolut for a run of sauces inspired by the social media-hyped penne alla vodka.

The vodka sauce campaign was a viral success, earning 500m impressions on social media and selling out within days, even seeing jars ending up on eBay asking for 10 times the RRP.

The product was always intended to have a limited run to drive awareness and never intended to be a permanent part of the Heinz pasta sauce range.

In the two months after launch, sales of the pasta sauce range have increased 52% and retail distribution has grown now holding a 24% share in Waitrose.

So why vodka pasta sauce?

Fontenele's innovation team did some social listening to find out what pasta recipes were trending on social media and one of them was vodka pasta which gained virality in 2020 after model Gigi Hadid cooked it. While it's an established pasta flavor outside the UK, Brits hadn't quite gotten a taste for it yet.

Fontenele's team was already doing some social listening to inspire product innovation before the Absolut collaboration, but the success of the campaign has given the strategy strength. Chief client officer at Wunderman Thompson Spain, Jose Maria Piera tells The Drum: "If you're wanting to be part of the culture, you must be you must be aware of the culture."

Acknowledging its skills lie with tomatoes and not vodka Heinz went back to Wunderman Thompson Spain to ask them for help. For the agency, only one name came to mind. "As you can imagine, as advertisers, all of us have the Absolut book behind us," says Maria Piera. "It's one of the myths and one of the icons in advertising. Immediately the answer came to us, it has to be Absolut."

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Being late to the established pasta sauce category, the challenge for Heinz was harder so it needed to be disruptive. "Until the moment that Heinz arrived in this category it was all about private labels and some brands doing Italian and it's quite predictable and quite boring," says Maria Piera.

The agency's executive creative director Paco Badia was then tasked with executing the collaboration. He tells us: "It was super clear that we had to keep the heritage and iconicity of Absolut Vodka but of course bring the excitement to the pasta category that we wanted to build through Heinz." The artwork for the ads placed the sauce within the outlines of Absolut bottles and blended the typography and colors of the two brands within the product packaging.

Badia says consumers are used to seeing brand partnerships and some make sense and others less so. He claims that partnerships resonate better when they can go beyond a campaign and to a physical product consumers can get their hands on. "Because it's not about having these ideas that can be surprising can be super creative but it's about making them possible. We have ideas as a creative agency but at this point, it was about making it possible."

So, what's next for the vodka pasta sauce?

The trio hints that the product might be rolled out beyond the UK. "There is the clear intention from us and Absolut to maybe bring this to other countries right to where of course it makes sense," says Fontenele.

Maria Piera adds that the agency is now under pressure to replicate the success of the collaboration, concluding: "When you come from a big success what comes next is very demanding for the agency. It's very exciting on the one on the on the other hand is also very demanding."
Heinz unifies all regions under one creative strategy for the first time in its 150 years. Read our interview with the brand.

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Inside the viral Heinz x Absolut collab that sent pasta sauce sales soaring

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Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%.

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Super sustainable approach to collaborations - these limited edition plastic free kitchen sponges are made by Scrubbies with fabric offcuts from Bird apron production.

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Made with our fabric offcuts in collaboration with Scrubbies, founded by Kerry in North Wales. Backed with hessian and waffle, these plastic free sponges will last up to six months in your kitchen. Naturally antibacterial bamboo lining Durable hessian &amp; waffle base Compost disposable, just remember to snip the lab