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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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Imagine you’re getting dressed to meet up with some friends for a casual social event, like a midweek dinner.

Click on one of these links

Women's link

Men's link

What to do:

Pick a couple items (or more!) you’d consider wearing to a casual social event.

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style this/ these item(s)?

Can you put together a whole outfit from the site?

If yes, show us what you chose and why.
If not, tell us what you’d style it with from your own wardrobe or from other brands.

If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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5.3 In a video tell us... [outerwear option]

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5.3 In a video tell us... [outerwear option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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Click on this link

Men's link

Women's link

Imagine it is Fall/ Winter/ Spring or Summer, and you’re in the market for a jacket or coat (e.g. Raincoat, Parka/ Winter Coat, or Trench/ Thin Jackets - depending on your preferences and needs). Please only consider the jackets/ outerwear you would wear in non-athletic settings (i.e. everyday, commute to and from work, going for dinner etc.)

What to do:

Pick out the jacket(s)/ coat(s) that you would consider wearing.

Upload a screenshot or image of the jacket(s)/ coat(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style it?

If you feel like there’s something missing from what you picked, or what the brand offers in terms of jacket(s)/ coat(s) generally, – tell us what.

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My plans today included going shopping with my daughter and then later on going to a football tournament. It is boiling hot today and do i wanted as much skin exposed as is decent and appropriate for a guy going out in public. I do regularly wear t-shirt and shorts though as soon as it becomes slightly warm. Within this outfit i do feel comfortable. Sometimes t-shirts like this can make me feel a bit out of shape as I feel it accentuates my belly, especially after a meal. However, my wife says that she likes my 'dad bod' and so i'm not too bothered about it. This was the first outfit that i chose. I knew I wanted to wear shorts and then once these had been picked, i chose from my non-blue t-shirts so was not to clash. The trainers i wore because i felt the colour suited the outfit and i also specifically chose the watch and sunglasses as i felt that they suited the outfit as opposed to my others.

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Whilst out shopping with my daughter these tops all caught my eye. Due to the temperatures being really hot at the minute my only thoughts are for summery clothes such as t-shirts. Some of these are from Primark and some are from JD. The ones from Primark caught my eye because they are the Relaxed fit style where the arms come down to the elbows. Usually i don;t like these sorts of tops because it makes my arms feel skinny when i wear them, but lately the fit of the tops have been made a bit better and so i don;t feel as skinny in them anymore. The Under Armour one was in JD and i really like these sorts of tops, both for going to the gym in and also for general day wear when i'm not doing anything special and just chilling around the house or running some errands. They are comfortable, lightweight and nice fitting. The Puma top is nice as that is a bit of a thicker t-0shirt so not the usual sporty style. I also like the t-shits with just a small logo in either the corner of or the centre of the top.

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After being out for most of the day in the heat i had sweated quite a bit and so i changed my top before going to my sister in laws with my wife and daughter for a few drinks. The t-shirt is just a standard t-shirt, nothing too exciting about it but i like the way that it fits and its a nice balance between thick and thin so it's comfortable, i don;t get too warm in it but wouldn't get too cold either if the wind picked up

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You may start seeing a pattern here in that shorts and t-shirt is a 'go-to' for me style wise due to the comfort and it stops me from getting too warm. My shorts are the same pair from yesterday. They are really comfortable and i like the colour and fit of them. I chose a plain white t-shirt which was my first choice which is also a comfortable fit. It's not too tight and not too heavy or light. The trainers are my Under Armour ones which are very comfy and i feel that the green actually goes with a lot. This outfit is just for getting out and about today. We will be going out to a football

presentation and the pub so it's not a lounge around the house outfit, but more one i would wear when i am going out.

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From the site i was able t pull together an outfit to wear to a casual social event. I like tall of these items as they look fashionable and comfortable and are quite plain so so bit logos anywhere. The items look quite simple which is an attractive feature for me. The shirt looks nice without being too tight or too loose. I really liked the trainers as well. The other colours were nice but i really liked the green ones and i thought that they complimented the outfit well.

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At the minute i am wanting to add some more shirts to my wardrobe as i don;t feel i have enough of a range and i like to wear these on occasion for social events. I really like this one as it looks quire relaxed and comfortable. To find this i simply typed into Google "Mens Casual shirts", i then scrolled through a few of the pictures until i saw one that i liked (it wasn;t this one) and noted which website it was from. I then went to that website and selected the option for Casual shirts. I then scrollled through their range and found this one

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Pure Linen Shirt - Olive Green | Charles Tyrwhitt

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Buy our Pure Linen Shirt - Olive Green exclusively from Charles Tyrwhitt of Jermyn Street, London. Available for international delivery.

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Again, i started my search on Google and simply typed in Mens sweat shorts. Once the pictures came up i browsed through them until i saw some that i liked. I then noted the website again and searched through this, focusing on just the shorts. The website gave the option to filter by style of shorts which made it much easier to focus on the active style / sweat shorts. I'm never too bothered about which exact brand i wear so i'm never bogged down by onl;y looking at specific websites, i always have a look at a few if they have a picture that catches my eye following my search.

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Man Active Pro Fleece Slim Fit 5inch Shorts | boohooMAN UK

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If it’s comfort that you’re looking for in men’s holiday fashion, pick a pair of shorts from our unrivalled selection. You haven’t been skipping leg day, have you? No, we know you wouldn’t. All the better as you’ll want to sport some of our stylish denim shorts, chino shorts, jersey shorts or cargo shorts. If you’re looking for new outfit ideas for this summer, consider pairing a horizontal striped t-shirt with jean shorts or opt for a printed shirt and chino shorts for a smarter combo. Round off with a pair of sliders or loafers for extra style points.

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Again, i simply typed Mens jackets into Google to see what came up. At the minute i am considering buying a lightweight jacket and i know that M&M online do some nice jackets. When they came up on the search i clicked onto them and then begun filtering down to jackets. They have a large selection and so after some scrolling i found this bomber jacket that i really like. It looks a nice fit and not too thick. As i said previously, i get hot quick so i don;t like wearing too many layers and often don;t wear a jacket when i am out. I do fancy adding a jacket to my collection though so something like this would be perfect

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Avant Garde Mens Veste Bomber Jacket Olive

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Avant Garde lightweight bomber style jacket. Our model is 6'2'' with a 38'' chest and wears a size M.

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I was working in the office today so needed to dress a bit more smart casual than i have been over the past few days. I only have a few smart/cas shirts such as this one but i thought that i haven't worn this one for a while in the office and so i would go for this one. There are only certain tops that i will wear in the office and these are shirts such as this one or short sleeved and long sleeved polo tops. With work i do have to think about which clothes i have worn the last few times i was in so that i don;t just end up wearing the same thing over and over again. I have worn this with jeans which are my comfiest pair and my Vans trainers which are what I usually wear when going into the office, either those or my boots. This was the first outfit that i chose and put on