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BREAK EVEN POINT - the level of sales at which revenues equal costs

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Chief executive officer the highest - ranking person in company

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ENTREPRENEUR - person wjho satarts and runs their own business

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GROSS PROFIT - revenue minus the cost of goods sold

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MARKET SHARE - the percentage of an industry sales that a company has

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NEGOTIATION - a discussion aimed at reaching an agreement

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OUTSOURCE - to hire an external company to perform tasks or services

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REVENUE - the total income generated by a business

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CUSTOMER BASE- acompanys main source of revenue

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EXECUTIVE - a company controlled by a larger company

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QUARTER - a three - month period used for financial reporting

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TARGET MARKET - the consumera business aims to reach