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-essentials for a skrull invasion

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-List different celebs

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Scrull TV Spots - there's a "reveal" at the end

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Scrull TV Spots - there's a "reveal" at the end

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You find out at the end that its not what you thought of

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-Which film is Nick from?
-Show him through the MCU journey

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do you have any Skrull DNA?

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i.e. Spotify (secret playlists)

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-Skrulls are posing as other green marvel characters
-She Hulk & Hulk
-Gamora
-Green Goblin
-Loki?

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- We don't feel Cobie has enough of an impact alone, so needs to be paired with someone.
- Emilia, Olivia, or Kingsley
- have we had cobie too much already?

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filter turns you into a skrull or something a you scroll?

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Takeovers - something is "off" and is slowly revealed throughout the takeover

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Takeovers - something is "off" and is slowly revealed throughout the takeover

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-Did our pages get invaded?
-Post on social in the masks saying that they've been invaded
-Marvel Page takes over other channels
-Put image on Disney+ and put skrulls in the background (ex. Princess Protection Program)
-WEVE ALSO BEEN HERE

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Green Fireworks - sponsored by Secret Invasion

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Green Fireworks - sponsored by Secret Invasion

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Female Cast - lean into for female programming

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Female Cast - lean into for female programming

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Tie dye guy crowd stunt but with Skrull masks

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Tie dye guy crowd stunt but with Skrull masks

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Olivia here for Victoria Day - and tie into the British aspects?

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Olivia here for Victoria Day - and tie into the British aspects?

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-skrulls are in glow in the dark paint so in the day it looks normal, at night it's Skrulls

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-MTL the bridge
-Van ??

Landmarks across the country

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- Score logo turn green
- Athletes: i.e. Jays Game, announce players on screen but then reveal them as scrolls
- Glitch in the score board

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-Recreate a timeline of the skrulls
-Tie to a contest, guess the skrull
-Where have you seen them

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- Have a talent member introduce the secret screening.
- have them say they are secretly taking over the secret screenings invading screens across Canada.

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Have people in the skrull masks - ala Smile campaign. 

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Have people in the skrull masks - ala Smile campaign. 

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- Lower thirds: walk across the screen as a human, walk back as a scroll

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-Influencer to start as skrull and go human
-Reverse makeup tutorial
-Get into Skrull

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- Dating apps: bumble/tinder

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Secret invasion base camp in Yonge and Dundas

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Secret invasion base camp in Yonge and Dundas

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-infiltrate the experience
-skrull dance off??

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Could we do a screening of the first few episodes at the Cinephere in the Summer. 

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Could we do a screening of the first few episodes at the Cinephere in the Summer. 

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- light it up green.
- have 2 lines of people on the red carpet, one regular, and one with the masks.

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Get code, figure it out, leads to website and you get exclusive content 

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Get code, figure it out, leads to website and you get exclusive content 

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OOH boards that feature nick fury, and the the Skrulls highjack the boards and replace him

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OOH boards that feature nick fury, and the the Skrulls highjack the boards and replace him

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-Play are they really canadian?
-Example The Proposal (Sandra Bullock=Canadian)

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i.e. all different banners at first, and then they all change to the same banners

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-BRING HER BACK
-Takeover Social Pages
-If we get her for a tour, we can tease her appearance as if it's going to be her or if it's going to be a skrull

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- Where have we seen them before in the timeline?
- Who they are? Remind people.

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-street team

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People just walking around in skroll costumes around big areas in the city, even malls

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-March Madness Style (predict who is the Skrull and who isn't the skrull)
-The reveal lines up when the new episode drops
-Like THE MOLE on Netflix, who can you trust and who is out to get you

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- send pieces, eye patch, green makeup, so that press need to put it together.
- use a green plastic overlay as a code reader, and press need to decode the message.

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-hold you phone up to an image (around the city)
-tells you if the person in the image is a skrull or not
-invading the city
-winners could get tickets to somethign Disney related
(no premiere for this title)

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in works with a social play

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-Poll the situation that you would want to be a Skrull in
-Video Submission

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wrapped/designed to look like a skrull ship

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Mailer - revealing that the Skrolls are here

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Mailer - revealing that the Skrolls are here

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Cryptic "We're Here" message

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Reverse PSA (please euthanize your cat)

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-Is your dad skrulling on Father's Day?
-Give your dad a skrull card (he can use the card to get out of something ex. if he doenst want to cut the lawn he can pull the card like an uno reverse card)

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Having Skrulls invade other ads (of our properties) 

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Having Skrulls invade other ads (of our properties) 

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(XM) Branding Newspaper Boxes - wrapping with creative, fake newspaper cover

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(XM) Branding Newspaper Boxes - wrapping with creative, fake newspaper cover

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OR dropping our own, with newspapers that have "we're here" filled with codes, ex.

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-rubber bands
-pin
-you can go pick one up once you want to become a skrull?

Manhunts/assasin style marker to let people in the city know you've become a skrull

-taking over cities

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Press Day - is there some alien-like location we could have this at instead? 

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Press Day - is there some alien-like location we could have this at instead? 

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- The Cineplex Colossus -  space ship theatre.
- maybe even just in front of it, to look like he just landed here.

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ALL press releases are coloured in green...

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ALL press releases are coloured in green...

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OR it's digital - comes out one way, maybe in alien script and then it shifts into english font.

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Tie in Secret Speak-Easy's with the Secret Skrulls

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Tie in Secret Speak-Easy's with the Secret Skrulls

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"prepared by skrulls"
drivers can slap it on the packaging before delivering

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holiday inn
starbucks
etc...

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Takeover of updates
"being prepared by skrulls"
"your skrull is on it's way"

etc...

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AR lense that makes the world look totally normal, but there are skrulls walking around you

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AR lense that makes the world look totally normal, but there are skrulls walking around you

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-integrate nick fury as your guide

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Long floor level digital boards, walking scrolls walking with you

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Long floor level digital boards, walking scrolls walking with you

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-Play up the cast
-Olivia Coleman, Oscar Winner? OR DID SHE?
-Use the cast's real life and question everything.

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Scrulls planted in the crowds at sports games

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Scrulls planted in the crowds at sports games

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Like the Smile idea......surprise, surprise

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-Write in their language
-Iconic Canadian phrases and how to pronounce them in Skrull

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Work with Canadian Space Agency and get them to bring something up to space with them when they go next that is branded

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Work with Canadian Space Agency and get them to bring something up to space with them when they go next that is branded

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-tshirts
-skrull lifestyle things?? water bottles?

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-ie Clue or Battleship

-large version in Y&D?

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Spotify sub playlists - hidden playlists

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Spotify sub playlists - hidden playlists