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Front facings + binding

Back facing + binding

Front pockets

Attaching sleeves to body of coat + binding

Embroidery of logo

Buttons

Sleeves construction

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Our event will take place at the Hiut warehouse. The event will be a pop up with a californian and welsh theme. The californian section will host an arcade and indoor baseball, along with american food such as hot dogs and burgers. Secondly, the Welsh section will host indoor football and serve traditional welsh food such as welsh cakes and glamorgan sausages.

There will then be a Q&A with environment experts and those who work in the denim industry. Allowing guests to ask questions about where their garments come from and the impact the clothing industry has on the planet.

There will then be a tour of the Hiut warehouse during which guests will get to watch visual demonstrations of how their garments are made. This will make the event even more interactive and allows the buyer to get up close and hands on with garments.

I think this is an important part of the event as our price point is £729, this means that the majority of our buyers will be people who have an interest in denim, not just on a visual level, such as denim junkies who would be interested in seeing the making process. Additionally, a lot of the buyers would be stylists or in the fashion industry themselves meaning it is important to educate those who can heavily influence the fashion industry and what the average consumer buys on serious topics such as sustainability in the fashion industry.

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Nuha Errayes

Arite Tran

Alix Brimble

Based on part of our concept idea wich is the girlfriend effect and the whole power couple aesthetic. Whole shoot concept is largley based off of the viral pap pictures that went around of Hailey and Justin Bieber coming out of a restaurant, Hailey dressed in a red mini dress and Justin is dressed in joggers, a hoodie and not t-shirt with a pink beanie on looking like he just rolled out of bed.

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Front Plackets

Back Pleat + topstitching details

Hem

Attaching Front pieces to Back piece

Topstitching detail on belt

Belt prep

Collar prep

Cuffs

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Belt stitching
Collar stitching
Buttonholes
Sleeves construction

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Knee felled seams

Hem

Back pocket + topstich design

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Fly + crotch

Back feld seam

Pocket flaps

Side seams to attach front and back

Waistband

Belt loops

Inseam

Knee felled seams

Buttons

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Front Pockets

Front pocket flaps

Embroidery logo

Knee felled seams

Cargo pockets

Waistband

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Embroidery logo

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We worked on designs separately then came together for a few sessions to design together and show each other the designs we created to then bounce off each others ideas, before Nuha drew the final line up

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We worked together as FBBM and Design students at the start of the semester to come up with a concept plan of our brand and what we want to create whilst being partnered with the brand Huit. The concept was finalised by the FBBM and Design students with the help of feedback from teachers in formative sessions.

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Whist working on the concept ideas together design students were able to also show FBBM students the design ideas that we came up with and collaborativley talked about which each of us liked and what we could use moving forward. The design ideas ultimatly were finalised by design students with the help of teacher feedback from formative sessions

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Everyone suggested their ideas and the final event concept was ultimatly concluded by the Promotion students

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Sublimation Printing

Sewing green and red binding

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Sublimation printing

Coming up with Logo design and slogan

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We sewed the garment pieces together and separated the work load so whilst one person was sewing something for one garment piece, then another was sewing something for another garment piece, and another was preping pieces or working on the t-shirt or styling pieces.

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Created with sustainably sourced cotton. Welsh inspired packaging goes to American customers. American inspired packaging goes to UK customers. The garment will be put inside the tote bag and then the tote bag will be in old, second hand boxes that will be donated and collected locally. Therefore protecting the garments and the tote bag in transit without creating single use packaging. Furthermore, the tote bag serves as a free gift to customers and as a collectors item to fans of the brand.

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i designed and created the mock up invitation that will eb sent via email to keep minimal waste of paper.

i included the bears from our logo in it to make it link to our brand and created a fun, nature vibe as the event will be held in april.

i included the snapchat qr code in the corner so guests can have a bit of fun and test the tshirt before they purchase at the actual event

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Blue & Green Simple Birthday Party Invitation (2)

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When it came to the photoshoot we all pitched in with ideas that were then finalised by Promotion students

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Clo 3D
Fashion Flats for teck pack for FBBM

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For the shoot styling. I of course wanted to focus on the garments but add the Justin Bieber elements around that as he has been our main muse.

Therefore, we added chain bracelets, earrings, sunglasses, white tube socks, and minimal shoes.

I also wanted to add a beanie, as that is a classic look for Bieber then luckily the design students made one that worked perfect, with our brand logo.

However, just in case the beanie didn't look right, I brought a cap along to the shoot to use and it looked great. The cap was also of the Toronto NBA team which fit great with the shoot as Bieber is Canadian.

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Oliver Stone

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Embroidery - Nuha + Artie

Sewing them on - Alix

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Freya Muragatroyd

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Thomas Goodison Fearns

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Oliver Stone

Eloise Winand

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Nabeel Nan - UX/UI design student at ravensbourne

Alix Brimble

Nuha Errayes

Artie Tran

We are thinking of useing Nabeel Nan as a photographer as he has a professional camera that can act like those that paps use usually.

We were also thinking of using our phones and a digital camera Artie has to have different vibes and aesthic to this shoot.

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Nuha Errayes

Artie Tran

Alix Brimble

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Alix Brimble

Nuha Errayes

Artie Tran

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For the photoshoot, I decided that Hampstead Heath would be a perfect spot for the shoot as it has a lot of open and green areas which could easily mimic Wales, which is exactly what I wanted.

The idea behind the shoot was to 'crash California into Wales' therefore we had the concept of a 'douche bag' american teenager stood in his sunglasses, a cap and shorts in a field in Wales. This is a concept we kept in mind and used to direct Oliver Stone, our model.

We got some great shots from this idea and it worked our perfectly as when we got to Hampstead it was pouring down with rain and it only got worse.

The photos then got to show the rain drops in the background, grey skies and muddy fields which worked incredibly for our concept.

As a result we got some amazing final images that were exactly as we wanted.

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When editing the photoshoot images, I started doing small adjustments to the vibrancy, brightness, contrast and brilliance. Then I used the app PREQUEL and played around with some different filters as we wanted to add a vintage camera feel to the pictures.

We eventually decided on a polaroid look which added the right amount of retro but kept the definition in the pictures.

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For the TikTok I made the videos using Instagram reels and reuploaded the videos onto TikTok to keep a continuity and recognisability for our brand.

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Our instagram is probably our most important social media as it's where the majority of businesses operate and people look for new brands. Therefore I wanted to keep it as aesthetically pleasing as possible and having 'collections of posts' posted in threes, taking up a row of the page, that all match but are slightly different from each other. I also created six reels for the instagram using Instagram reels of different parts of the making process (the layplan, printing, embroidery, ironing, sewing and then the shoot)

I also created introductory posts to introduce the brand and our ideals, along with our initial sketches and pictures that inspired us. Along with brands that inspired us (Hiut and Levi's), and the denim jacket created in 1850.

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This image, shows our instagram from the first posts

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Artie Tran

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Ale

Roksana

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Alix Brimble

Artie Tran

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Artie Tran

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Arthur

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Jen

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Artie Tran