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The 3rd Level of Pyramid 1 -  Videos, LIVES & Stories

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The 3rd Level of Pyramid 1 -  Videos, LIVES & Stories

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The 3rd Level -  Videos, LIVES & Stories
The 3rd level of Pyramid 1, also called "Top Level", is before anything else your first solid accomplishment! So congratulations! Once a week, create consistent Videos, LIVES and Stories on Facebook and Instagram. Sounds a lot, but it became easier than you think!

Since you have scheduled 100 posts divided into 10 plus different important subjects about your business, also; since you have been posting creative and random posts when they appear in your day, now its time to play the hard media so called Videos, LIVES and Stories. Once a week is fine, unless you want to post random & creative content on your stories more often than weekly. Thats fine too. However, the easiest way to play the 3rd Level of the Pyramid 1 is to once a week, create 1 video of yourself talking about your business, do 1 LIVE and post a stories.

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How to create Consistency and have a professional Social Media account?

Create 100 Posts (Quick Checklist)

Tool: Google Keep

Series: 10 Series with an Introduction for each series

Post Formula: Create your post formula to guide you during the creation process.

Post Signature: Create how you would like to end your posts.

Slogan: Resume your business in your sentence.

Hashtags: Institutional & Industry.

Labels: Organize your google keep

Media: Photo, Graphic or Video

Populate your Calendar
Have a visual flow of how your posts should be delivered to your audience. Some series could be weekly and some monthly. Think of how all series will look visually after being posted on Instagram. Remember, the Ultimate Goal of your social media program is to guide your audience to purchase your product / to convert!

Connect Facebook with Instagram
Make sure your Facebook account is connected to your instagram account so you don't need to post twice. Facebook and Instagram are sufficient to start a successful online marketing program. Facebook Planner is a great way to schedule posts to be published on both platforms. Facebook also offers a lot of data for reports for each post.

Schedule 100 Posts
By using the Planner in the Facebook, schedule each post by referring back to your google calendar. Since you have a methodology, a list of content already created, you can now easily delegate the scheduling task to someone else in your organization. Keep your google keep account for future reference.

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What are Post Series?

Series are the type of posts. Another definition of Series is "a group of 10 or more posts that features a specific subject". Series are an easy way to help you creating content. You should identify 10 different subjects about your business that will be important to create content in order to affect sales or conversion. Here are some examples of Series: the companies story, the mission, the vision, customer testimonials, client success cases, list of products, tips, quotes, employee of the month, etc. For the Simple Social Method, you will soon create at least 10 different series. For each Series, you will create 10 posts.

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What are Photos?

Photos are images of real people, places and things that were taken by a camera. Photos are not design. Vast majority of the photos are either taken by phone or by a professional photographer. Photos of people, places and things are very important for your social media because they illustrate what the captions are conveying to your audience. Photos can also be found online on google or on Canva.

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The 2nd Level of Pyramid 1 | Creative & Random

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The 2nd Level of Pyramid 1 | Creative & Random

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The 2nd Level - Creative & Random
The 2nd level of Pyramid 1, also called "Center Level", is all a psychological component to help you leaving the perfectionist inside of you outside the room. This level is all about forgetting the pressure of having to post everyday. You don't need to worry about it anymore. After all 100 posts are created and scheduled to be posted on Facebook and Instagram, you can now sit back, relax and have fun by posting creative content when they actually appear spontaneously in your life. It could be a selfie with a client during lunch, or a random photo from your work-desk with a lot of report papers, or simply a new product that you designing and soon make available for purchase. It doesn’t really matter what you post. As long as it's related to your business and it reflects the daily routines of your work, it will work! Remember that the serious, professional and planned content is scheduled and are being posted everyday. The Creative and Random type of post is a complement of the 100 post to give life and spontaneity to your social media.

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Learn all the Post Elements & Vocabulary of the Simple Social Method

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What are Captions?

Captions are the text used on your post. The function of a caption is to explain or give context to the media you have decided to use. The goal of captions is to give more information related to the design, photo or video you are posting and kick start an engagement with your audience.

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What is Media?

Media is any visual aid used in social media posts. The 3 major types of media for Facebook and Instagram are: Photo, Graphic Design or Video. In order to build a creative, engaging and effective Social Media Marketing Strategy for your business, it's important to mix the 3 types of media. Even though video has become a very popular media for online promotion, using graphic design and photos can complement your strategy.

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What are Series?
Series are the type of posts. Another definition of Series is "a group of 10 or more posts that features a specific subject". Series are an easy way to help you create content. You should identify 10 different subjects about your business that will be important to create content in order to affect sales or conversion. Here are some examples of Series: the company's story, the mission, the vision, customer testimonials, client success cases, list of products, tips, quotes, employee of the month, etc. For the Simple Social Method, you will soon create at least 10 different series. For each Series, you will create 10 posts.

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What are Posts?
Posts are the content shared on social media. Posts can be as simple as just captions, or it can also be images, videos, graphics, and sometimes just links from another website. For the Simple Social Method, the elements of a post for Facebook and Instagram platforms are Captions and Media. Captions are the text portion of the post. There are 3 types of media for the Simple Social Method: Photos, videos or graphics.

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How to Duplicate Notes in Google Keep?
Follow the steps below to assist you on creating the 10 notes for your series on Goggle Keep. Each note should have your series label and post signature. Save time and be simple.

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Creating your Instagram Grid

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Creating your own Style Guide
The Style Guide document has all the elements to guide the creation of any graphic design that is going to be used on your social media. It's easier to create a consistent and optimized social media program for your business if you have a Style Guide.

The elements such as logo, major colors, fonts, size, style, graphics, art work, images and photos should be prioritized and displayed in the Style Guide in order to make any graphic design creation an easy task. Now your graphic designer has a guide to follow. Having a Style Guide will save you time.

Access here our Style Guide and create your own on Canva.

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The 1st Level of Pyramid 1 | Creating 100 Posts

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The 1st Level of Pyramid 1 | Creating 100 Posts

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The 1st Level - Creating 100 Posts
The 1st level of Pyramid 1, also called "Bottom Level", is all about creating 100 posts. It simply starts with identifying 10 important subjects (or content series) your audience need to know about you and your business. Here are a couple of examples of Post Series: product list, tips, locations, customer testimonials, etc. Now that your 10 series have been created, now is time to create 10 posts for each series. Check out the Simple Social Vocabulary in order refresh SS concepts to better create your captions.

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The Simple Social Pyramid 1
The Pyramid 1 is the heart of the Simple Social methodology. Out of the 3 levels of the Pyramid 1, the 1st level is not only the foundation of this pyramid but also the foundation of the Simple Social entire Program. Mastering the 1st level is crucial to building a successful Social Media marketing strategy for your business.

The 1st Level - Creating 100 Posts
The 1st level of Pyramid 1, also called "Bottom Level", is all about creating 100 posts. It simply starts with identifying 10 important subjects (or content series) your audience need to know about you and your business. Here are a couple of examples of Post Series: product list, tips, locations, customer testimonials, etc. Now that your 10 series have been created, now is time to create 10 posts for each series. Check out the Simple Social Vocabulary in order refresh SS concepts to better create your captions.

The 2nd Level - Creative & Random
The 2nd level of Pyramid 1, also called "Center Level", is all a psychological component to help you leaving the perfectionist inside of all of us outside the room. about leaving the pressure

The 3rd Level -  Videos, LIVES & Stories
The 3rd level of Pyramid 1, also called "Top Level", is before anything else your first solid accomplishment! So congratulations!

The 3 levels of a successful social media program: Learn how to Create 100 Posts, how to be creative and play the random posting game like a Pro, and how to create consistent Videos, LIVES and Stories on Facebook and Instagram. Sounds a lot, but it became easier than you think!