# data[].attributes.body
Marketing is more than just financial exchanges between two parties. It is also about maintaining relationship and collaboration.

# data[].attributes.body
Relationship marketing contributes not only value to both business but many times can also create and deliver enormous value to society as relationships between businesses can create synergy--the power that can gain only by working together, not alone.

# data[].attributes.body
The cobranding of omega and swatch certainly create a win win situation. This business decision is made in a b2b basis, meanwhile it somehow realized value creation for both. For swatch it absolutely gains reputation, influencing and increase in sales. For omega, although this watch is not sold in Omega counter, it can be said that the influence of the huge appeal of omega brand on the consumer group. Using this way of consumption downgrade, It gives Omega brand exposure，somehow also an attempt to different customer positioning and potential  groups.

# data[].attributes.body
Apple Pay where Apple allows transactions to be performed in a more convenient way, storing their credit or debit card data on their phones.

# data[].attributes.body
The collaboration generates value for both: engagement for Harry Potter franchise, increased basket size for Coles

# data[].attributes.body
Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new customer acquisition through sales and advertising.

# data[].attributes.body
Relationship marketing are all marketing activities directed toward establishing,

development, and maintaining successful relational exchanges.

# data[].attributes.body
Relationship quality is not only reflected in the financial indicator but also in other dimensions such as trust and the length of the relationships.

# data[].attributes.body
In general, Marketing is about sustainably creating, delivering, and communicating the value proposition of a business to the target market at a profit.