# data[].attributes.body
Interviews, surveys, roundtable, mouth2mouth daily situations

# data[].attributes.headline
1. Market Research to fill out the template

# data[].attributes.subject
1. Market Research to fill out the template

# data[].attributes.body
Excisting data from universities & surveys

# data[].attributes.body
1- focus groups

Data already available at universities

Social events

DAO’s

Surveys (VC/universities)

YUFE Student Forum

Survey about how they learned about YUFE/ if they know what YUFE is

# data[].attributes.body
Newsletter, mailing, linkedIn, workshops at faculties, open days, posters, prints, formal speeches by authorities, FB

# data[].attributes.headline
1. First step: establish our goals for our engagement with citizens

# data[].attributes.subject
1. First step: establish our goals for our engagement with citizens

# data[].attributes.body
2- Find out the most used channels at universities (social media, do they read the emails we sent them. Do they click links?)

Events with free food

Sweets or gadgets (not sustainable)

# data[].attributes.headline
Divide citizen groups according to age, socioeconomic status, educational background etc.

# data[].attributes.subject
Divide citizen groups according to age, socioeconomic status, educational background etc.

# data[].attributes.body
Channels: Doctoral schools, info sessions in the beginning of their studies, intranet, Research gate, Academia, events and networks.

Format: written stories, blogsposts, videos.

# data[].attributes.body
Make student vote on the best merch options.

Visible signs on campus

using student newsletters to have a yufe news section

Joint campaign:

Sweets from different countries at different universities at UEssex we have Polish Sweets

Campaign with students trying different sweets from different countries (social media videos)

# data[].attributes.body
Stories and testimonials

Q&A of students for students

Instagram take overs

# data[].attributes.body
1. Administration

Campaigns in local languages with catchy titles highlighting job shadowing opp. and internationalisation options, and language skills development (game changer)

2. Researchers

YUFE the matchmaker

Highlighting networking opp., common/joint projects and funding

# data[].attributes.body
Presence at existing events to promote YUFE.

Highlight the opportunities of collaboration e.g., common research topics, data gathering.

Free food and drinks

Marketing in internal channels and LinkedIn & Research gate

# data[].attributes.body
A YUFE day (joint campaign)

# data[].attributes.body
Practical toolkit:

A funding guide

A template for a strong research plan

A list of YUFE opportunities and partners

# data[].attributes.headline
2. Yufe Academy: Social media channels (depending on each country)

# data[].attributes.subject
2. Yufe Academy: Social media channels (depending on each country)

# data[].attributes.body
2. Municipalities newsletter

2. Radio ads

2. Online media articles and ads

3. Citizens: Use farmers markets to advertise citizens events (e.g. with toads bags). Radio/Social media campaign (Facebook). Working with municipalities (e.g newsletter, yufe stand)