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The fast food company, Mcdonalds has invested in many countries, all over the world, and has known how to adapt to different cultures.

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Mcdonald's is a strong company, with a lot of impact and with a good cultural adaptation program.

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-Adapt the company to the new country's culture
-Change the basic and general menu
-Check the legal norms of the new country
-Research about the new culture
-Research for good suppliers

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McDonald's is a Multinational Corporation (MNC), so that's why we should get straight on leading the fast-food world.

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-Mistakes on the estrategies.
-Bad calculations
-Bad response from the market and consumers
-Not finding good suppliers

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At McDonald's, we count on advanced technology, such as digital menus and platforms, also establishments adapted to technological tools, so we will try to incorporate all of that into the new culture, so we can come up with innovations for the new market.

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McDonald's style has always been and will continue to be fast food, In Mongolia it is known that meat is a delicacy so the company is going to continue with that tradition. Our idea is to create dishes that feel like home for them but with our company touch, the speed. We will create a Burguer adaptation for all the Mongolian people, full of protein and lacteaous.

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We know that one of the strategies of McDonald's marketing is the family environment, but in some cultures, people are just looking to satisfy basic needs such as eating fast food.

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The establishment would be adapted to a more rural building based on other businesses in Mongolia, so the people there would feel more comfortable with the environment of the restaurant.