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International January starts marketing & recruitment activity - autumn 2026

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International January starts marketing & recruitment activity - autumn 2026

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Plan for significant clearing marketing and recruitment operation given we will be new to market and building profile/consideration up from very low levels at the start of the main recruitment cycle.

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School & College engagement from Autumn 24

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School & College engagement from Autumn 24

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First intake enters Y12 in Sept 24, need to be very active in key school & college feeders in the core recruitment region for London - on the ground activity supported by marketing collateral, data capture & follow up comms, and online presence. Big push on teacher engagement, building relationships

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Building on foundations of targeted school engagement to grow reach

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use of first cohort of students to support recruitment to future cycles

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Groundwork to identify key future feeder schools and colleges and a plan to enable 'flooding' approach to targeting these, including advisors strategy. Initial discussions with CU in nearby Ealing and connections to secondary careers locally.

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CRM system would need to be in place ready for lead generation in early spring 2025 (latest)

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CRM system would need to be in place ready for lead generation in early spring 2025 (latest)

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Jan/Feb 2025 - full course web information live

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Jan/Feb 2025 - full course web information live

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Stages - Planned London offer, SHU existing messages around teaching quality, support, employability, affordable accommodation, work experience opps - how do we show that our current strengths/USP's will be a key part of or London offer? Almost like a quality assurance based on our experience/existing offer

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Currently well established marketing campaign to welcome new and returning students - cross team approach currently working with Hallam Welcome team
What do we want to do in this space, for the launch and for every intake going forward?

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School & college relationship building in recruitment region, raising profile with Y11 audience if possible (Spring 2024)

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School & college relationship building in recruitment region, raising profile with Y11 audience if possible (Spring 2024)

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Separate web presence or part of shu.ac.uk? Would need an early online presence ahead of any outreach activity. Will it be promoted as part of the current OLP but state available at Sheffield & London campus. Or will it be a separate OLP?

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Spring 2025 - marketing activity to drive consideration of our courses, Y12 S&C engagement, June/July visit opportunities, etc 

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Spring 2025 - marketing activity to drive consideration of our courses, Y12 S&C engagement, June/July visit opportunities, etc 

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PS marketing campaigns & activity to drive consideration & applications  - autumn advertising campaigns from Sept 2025 onward plus web, social, email marketing, open days (or the equivelant), Y13 S&C engagement etc

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PS marketing campaigns & activity to drive consideration & applications  - autumn advertising campaigns from Sept 2025 onward plus web, social, email marketing, open days (or the equivelant), Y13 S&C engagement etc

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Number Planning in terms of DAs, CPD, HTQs from an Employer Partnerships KPI perspective 

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Number Planning in terms of DAs, CPD, HTQs from an Employer Partnerships KPI perspective 

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Support begins

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Understanding how London students will be registered and impact this could have on institutional performance (from access, participation and outcomes perspective)

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November 2025 to June 2026 - Applicant conversion marketing, recruitment &
engagement

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New B2B campaign planning building on current growth DA areas: health, Leadership and Mgmt, Creative and Digital

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New B2B campaign planning building on current growth DA areas: health, Leadership and Mgmt, Creative and Digital

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Relationship building with local schools/colleges/stakeholders in pre-entry space.

Launch Application year Access Support Offer

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Employer Engagement - one eye on 26/27 launch and embedding early conversations with relevant employer partners

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Employer Engagement - one eye on 26/27 launch and embedding early conversations with relevant employer partners

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Understanding population - perception, behaviour, trends wrt pre-entry attainment and progression to HE (demographics)

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Design enquirer journey for each market
Enq data collection
Engagement plan for each market - channels / consistency / content

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Feb 25