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To become an action specialist in London within the next five years, I have a well-defined plan in place. I understand that London is a vibrant and competitive art hub, and achieving my career goal will require strategic steps and a proactive approach.

Firstly, I will focus on gaining relevant experience in the art industry to build my expertise. I will actively seek out job opportunities to work in established art galleries, museums, and auction houses in London, where I can immerse myself in the fast-paced art scene and gain hands-on experience in areas such as art curation, art sales, and art marketing. I will also seek mentorship from seasoned art professionals who can provide guidance and insights into the London art market, helping me to navigate its unique dynamics and nuances.

In addition to gaining practical experience, I will continue to invest in my education and skill development. I will expand my knowledge of art history, contemporary art, and art market trends. I will also seek certifications and accreditations from reputable art institutions to enhance my professional credentials and demonstrate my expertise to potential clients and employers. Staying up-to-date with the latest developments and innovations in the art industry will be crucial to establishing myself as a knowledgeable and reputable art professional in London.

Networking will also play a key role in my career advancement. I will actively engage with the art community in London, attending art events, gallery openings, and art fairs to expand my network. I will leverage social media platforms and online forums to connect with potential clients, collaborators, and mentors, and showcase my skills and expertise through an online presence.

As part of my career plan, I will also focus on building a diverse and loyal client base. I will develop a targeted marketing strategy to reach potential clients, including collectors, art investors, and art enthusiasts, who can benefit from my art consultancy services. I will leverage my network and professional connections to generate referrals and testimonials, and provide exceptional service to every client to earn their trust.

Finally, I will keep a keen eye on the art market trends and opportunities in London. I will stay informed about upcoming art events, exhibitions, and auction sales, and proactively seek opportunities to participate, showcase my expertise, and build my reputation as an action specialist. I will also keep an eye on the evolving needs of the art market and adapt my strategies and services accordingly to stay relevant and meet the demands of my clients.

In conclusion, to become an auction specialist in London within the next five years, I will focus on gaining relevant experience, investing in my education and skill development, networking, taking on leadership roles, building a diverse client base, and staying informed about the art market trends. I am committed to working hard, being proactive, and continuously improving my knowledge and skills to achieve my career goal and make a meaningful contribution to the art community. With determination, perseverance, and a strategic approach, I am confident that I will establish myself as a reputable and successful art professional in London.

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As I reflect the lectures given by Marine Tanguy, CEO of MTArt Agency, and Katy Wickremesinghe, founder of KTW London / The Wick, have had a significant impact on my current career plans and goals. Both of these remarkable female CEO has left a lasting impression on me, and I am inspired by their admirable qualities and skills.

Katy Wickremesinghe is undoubtedly one of the most dynamic and experienced communications experts in the art world and luxury goods industry. Her presentation was a masterclass which sets an excellent example for me and I found myself drawn to her confident speaking style. Her elegant and confident demeanour during her speech has captivated me, and I aspire to master her speaking style. Katy's personal branding, as well as that of her company, is vivid with colour and memorable, and I am motivated to develop a similar sense of visual identity for my own brand. Our course leaders also shared that during their time working with her, Katy always responds to phone calls with a positive and uplifting tone, no matter how challenging the situation may be.  Her unwavering professionalism and grace under pressure have left an indelible mark on me.

On the other hand, Marine Tanguy's MTArt Agency represents disruptive business models, and her lectures have emphasized the importance of caring about our work, understanding the changing global environment, and branding and personal branding. Her message of going back to what we love to do resonated deeply with me, as I strive to align my career with my true passions.

Marine's emphasis on personal branding and projecting our authentic selves also struck a chord with me. As someone who is passionate about making meaningful changes, I recognise that not everyone may approve of our ideas, and earning respect while driving change is crucial. I am also aware that challenges may arise, including threats and cyberbullying, as we strive for growth and recognition. Her courage to challenge traditions and drive innovation is something I aspire to emulate in my own career journey.

I am filled with a sense of excitement and motivation after hearing their stories and insights, and they have encouraged me to be more confident, authentic, and resilient in pursuing my career goals. I am inspired by their remarkable qualities and skills, and I am determined to incorporate their wisdom into my own career path.

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Invaluable sharing of her career paths which is exactly what I want to run. She is my role model.

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Post-War & Contemporary Art Consultancy｜Art Advisory & Collection Management Services London | Milan

How to become an art advisor:

1. experience in the industry

2. degree in art history

3. 3.know ppl, clients

How to find clients:
the key to finding clients for art advisors is to market their expertise and expand heir network.

1. Find opportunities to showcase your knowledge: give art tours, conduct lectures, and teach classes.

2. Another surefire way is by word of mouth.

3. Ask your existing clients for referrals and speak to collectors -even if they're not currently growing their collection, they probably know those who are and need your skills.

4. Lastly but Very effective: connect Attend industry events, gallery openings, auctions, and lectures, and meet with fellow art world professionals. Keep up with the art calendar throughout the year.

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Navigating my career path in the contemporary art market has made me increasingly aware of the unique challenges and complexities that come with this industry. The art world, with all its glamour and allure, can also be quite daunting and opaque at times.

The art world is known for its exclusivity and selectiveness, with gatekeepers and hierarchies that can feel intimidating. The language used in the industry can be overwhelming, filled with specialised terms and jargon that can be difficult to understand. Moreover, the art world can often feel like a closed and insular community, with established networks and relationships that can be hard to penetrate. Breaking through these barriers can require persistence, resilience, and the ability to build meaningful connections. As I strive to find my place in this competitive field, I am constantly faced with the challenge of this trait.

Despite these challenges, I am committed to pursuing my passion for contemporary art and carving out a meaningful career in this field. Reflecting on what I had learned in the course of Business and Art, I learned from so many amazing professionals and their insights have inspired me to be proactive and bold in pursuing my career goals and to not be afraid to challenge the status quo or embrace new approaches.

With determination, resilience, and a genuine passion for art, I am eager to chace my position in the art market and carve out my own unique way within it.

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Based on the lecture notes from Federica, it is evident that being an art advisor requires a diverse set of skills. One of the crucial skills is being a good listener, able to understand the needs and preferences of clients. Unlike personal aesthetics, the advisor should prioritize the client's taste when providing advice on art acquisitions.

In addition to listening skills, business acumen and knowledge of the art market are also essential for an art advisor. Understanding the market value of artworks, conducting due diligence on pricing, quality, and provenance, and being a skilled negotiator are all crucial aspects of the role. However, the responsibilities of an art advisor do not end with the transaction. They should also be knowledgeable about post-acquisition tasks, such as framing, installing, and lighting the artwork, as well as managing insurance, cataloguing, and loaning out pieces from the collection.

Another important aspect of being an art advisor is finding clients. The lecture notes highlight several effective strategies, such as showcasing expertise through art tours, lectures, and teaching classes, as well as leveraging word-of-mouth referrals from existing clients and connecting with collectors and art world professionals at industry events, gallery openings, auctions, and lectures.

From Federica's experience, it is evident that becoming an art advisor requires a combination of skills, knowledge, and networking. It is a profession that demands expertise in the art market, excellent communication skills, and the ability to build and maintain a network of clients and contacts in the art world. Being able to provide valuable advice to clients, understand their preferences, and navigate the business aspects of art acquisitions are key factors in becoming a successful art advisor.

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Reference: Katy's presentation slides in Mar 28, 2023

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Starting from Julia's first lecture —— Intellectual Property Rights and Contract Law in Kingston business school, I have developed a keen interest in art law. As someone who has previously worked in a gallery, I was initially intimidated by the unfamiliarity of all kinds of laws. To be mentioned, especially the concept of due diligence gave me a strong impression, which I found to be of utmost importance and repeatedly emphasised in my subsequent studies.

One key point I learned is that the title of an artwork is distinct from its authenticity, and whether or not you own it is irrelevant to its authenticity.

Moreover, provenance, or the history of ownership, is a critical factor to consider. It is essential to thoroughly investigate the ownership history of artwork and verify the legitimacy of each transaction to avoid any potential legal issues. Failure to conduct proper due diligence could result in accusations of handling stolen property, especially in cases where artworks may have been stolen from the Nazis during wartime, as evidenced in the provenance records. This is particularly relevant in today's context, as restitution of stolen art is increasingly being recognised as an important topic in the art world.

The importance of due diligence in the art market cannot be overstated. It serves as a crucial safeguard against potential legal complications and ensures that artworks are acquired and traded in an ethical and legitimate manner. As I continue to delve deeper into the realm of art law, I am increasingly aware of the significance of thorough research, verification, and adherence to legal and ethical standards in the art world. I am excited to further develop my skills in this field and apply them in my future endeavours.

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During this journey of start thinking of my career, I want to be an art advisor as my career goal at first on TB1, but still confused and curious about the difference between advisor and consultant, that became my most concerned question and finally, I got my answer after Federica Bonacasa, a professional Art Advisor, came to business school and share her paths. In conjunction with what Julia shared during her Q&A time, also an Art advisor as well as an Appraiser and strategic consultant to Foundations, Museums and galleries, I made the following summary

1. Scope of Services: An art advisor typically focuses on providing expert advice and guidance to collectors or individuals who are interested in building an art collection. They may offer advice on various aspects of collecting, including investment strategies, art market trends, and portfolio management. On the other hand, an art consultant may work on consulting projects related to public art commissions, curating exhibitions for specific spaces or buildings, or managing art programs for organizations or institutions. They may also work with artists to help them showcase their work in specific contexts.

2. Independence vs. Collaboration: An art advisor usually works independently and provides advice based on their own expertise and knowledge of the art market. They may have their own program or inventory of artworks, but their primary focus is on advising collectors or individuals. In contrast, an art consultant may work collaboratively with other stakeholders, such as artists, institutions, or organizations, to curate exhibitions, develop art programs, or manage projects. They may also work with existing stock or inventory, and their role may involve more collaboration and coordination with other parties.

3. Emphasis on Investments and Market: An art advisor may have a strong emphasis on investments, art market trends, and portfolio management, as their primary goal is to provide expert advice to collectors or individuals looking to build a valuable art collection. They may help collectors identify potential investment opportunities and navigate the complexities of the art market. On the other hand, an art consultant may have a broader focus, which may include considerations beyond the market value of artworks, such as the context of a specific space, the needs of an institution, or the vision of an organization. Their role may involve more diverse considerations beyond investments and market trends.

4. Specialization and Expertise: An art advisor may specialize in providing expert advice on art collecting, investments, and portfolio management, and may have in-depth knowledge and expertise in these areas. They may also have strong connections in the art market and be well-versed in art market trends. An art consultant, on the other hand, may have more varied expertise, depending on the specific projects they work on. They may specialize in curating exhibitions, developing art programs, or managing public art commissions, and their expertise may be more focused on specific contexts or types of projects.

Overall, while there may be some overlap in the roles of an art advisor and an art consultant, the key differences lie in the scope of services, independence vs. collaboration, emphasis on investments and market, and specialization and expertise in specific areas of the art world. Meanwhile, they are all the same in that they cannot be separated from their clients and their own network of contacts, which are vital.

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what we do for a living is other people’s hobby.

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Production
physical, service, subscription.  production input advice
Price
at a level that the market will take
Promotion
where, how, and to whom will be it promoted
Place
where are you selling, online, offline, country/ climate

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Reflections on the last month of study in Art Business courses | TB1 my first log 

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Reflections on the last month of study in Art Business courses | TB1 my first log 

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I was very impressed with the marketing lecture  that...

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I was very impressed with the marketing lecture  that...

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I was assigned as Sotheby’s on the group discussion and I felt so excited and surprised that I had never tried marketing before but I actually enjoyed it and was kind of good at it. I came up with so many ideas and it was for the first time I spoke for a while about my thoughts rather than the few words that were not long in the previous discussion. Maybe because I grew up in the age of marketing and see it every day.
I was able to grasp the basics and framework of marketing in the course, which has impacted my career plans. I am willing to try my hand at marketing and am beginning to understand what it is like to work in this field.

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It was a very practical and important lesson, and tax, logistics and insurance-related things always make me nervous. I'm glad I had this knowledge before I started working in this field. One thing that struck me which is the really tricky game as well as one of the most exciting features of art collecting is “Tax avoidance is legal; Tax evasion is a crime.”