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Although IKEA already has a near-perfect system, I think there are some potential threats.

My recommendations are as follows:

Recommendation 1: IKEA's current customer base is dominated by young people, so more high-quality products are needed to expand the elderly market. Because the older generation prefer practical products.

Suggestion 2: IKEA can expand the international perspective, into high-end brands.

Suggestion 3: IKEA can expand more markets and businesses such as wallpaper and paint.

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Introduction：
IKEA was founded in 1943 in Sweden.
So far has become the world's largest furniture business.

Therefore, reasonable price sales of furniture leading brand. And the brand's core idea is: to create a better daily life for the public.

Thus, IKEA is committed to creating
beautiful, practical, sustainable, high-quality products.

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Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!