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Hello! I'm Zuriel J. Magtibay, a computer science major with a strong interest in understanding the complex tapestry of Philippine popular culture. Growing up in the Philippines, I was affected by a diverse range of customs and modern ideas. My interests in pop culture are diverse, encompassing music, movies, fashion, and gastronomy. I like local musicians like Moira Dela Torre and Ben&Ben for their passionate music, and I enjoy watching classic Filipino films like "Huling El Bimbo." I also keep up with the newest fashion trends from local designers and eat typical Filipino street foods like isaw and taho. My appreciation for Philippine pop culture is not only simply personal; it is a celebration of our shared identity and ingenuity.

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I'd like to highlight the emergence of Filipino music genres on streaming platforms, which have become an important component of contemporary Philippine pop culture. This trend stands out for its capacity to connect local musicians with worldwide audiences while highlighting the diversity and richness of Filipino music. With the introduction of services such as Spotify and Apple Music, musicians can now reach fans across borders, allowing them to convey their distinct tales and sounds. This phenomenon not only showcases Filipino musicians' originality, but it also promotes national pride and cultural representation.

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The popularity of Filipino music genres on streaming platforms has resulted in a significant shift in media consumption, particularly among youth. Young audiences are increasingly drawn to local musicians, resulting in a rebirth of interest in Original Pilipino Music (OPM) and a broader taste for other genres such as hip-hop and indie pop. This move is more than a trend; it represents a growing need for real representation in media, as young Filipinos seek to connect with music that speaks to their experiences and cultural identity. As a result, local artists are becoming more visible, opening up new prospects for live performances, collaborations, and international recognition.

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Using Uses and Gratifications Theory, we may investigate how audiences interact with Filipino music to meet a variety of needs. Many listeners find these tunes entertaining and poignant, acting as a soundtrack to their daily lives and personal experiences. Additionally, the lyrics frequently address social themes, allowing listeners to participate in crucial conversations about identity, love, and societal challenges. This engagement develops a sense of community among fans, who share their favorite songs and analyze their significance. Furthermore, as Filipino music develops popularity on worldwide platforms, it fosters a sense of pride in local culture, motivating listeners to learn more about their background and the stories that inspire the song.