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1. Customer-centred: Huawei always adheres to customer needs-oriented, pays attention to customer pain points and needs, and provides customers with high-quality products and services. Huawei believes that only by truly understanding the needs of customers can we provide targeted solutions, so as to achieve a win-win situation between customers and enterprises.

2. Continuous innovation: Huawei focusses on technological innovation and product innovation, and constantly introduces competitive products and solutions.

3. Globalisation strategy: Huawei actively expands the international market and implements the globalisation strategy.

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11.1 The Marketing Concept - Introduction to Business | OpenStax

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This free textbook is an OpenStax resource written to increase student access to high-quality, peer-reviewed learning materials.

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https://www.scirp.org/journal/paperinformation?paperid=100124

https://e.huawei.com/en/ict-insights/global/ict_insights/201907041409/special-report/star-product-campaigning

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Huawei has built end-to-end solution advantages in the fields of telecom operators, enterprises, terminals and cloud computing, providing high-quality products and services for operators, enterprise customers and consumers.

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Huawei

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The job of marketing concept is not to find the right customer for you product but to find the right product for you customer

Uses data of customers needs and wants to develop marketing strategies while meeting organizational goals

It is also known as pull strategy, meaning business are so powerful where customer will always return and buy more of the product. Profit will be made from customer satisfaction and loyalty.