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I am Janniah Ishe Alito, born and raised in Davao City. I have lived for 20 years here on earth. I am currently studying Bachelor of Science in Psychology at Mapua Malayan Mindanao College. I am a very shy person, but once you get to know me, I am sure you will love even more because I am fun to be with. My hobbies are reading books even though I only finished two books and singing.

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The Philippines has a unique pop culture and that is why these are the Philippine pop cultures that I am interested in.

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Firstly, original Pinoy music, or OPM, is very dear to me. My favorite OPM artists are Ben&Ben and Zack Tabudlo because their lyricism is unmatched. Their music combines traditional Filipino elements with modern styles, offering a unique listening experience. Ben&Ben's harmonies and instrumental work are especially mesmerizing, while Zack Tabudlo's soulful voice and emotional lyrics connect deeply with fans. They both showcase the diverse and creative nature of the Filipino music scene, highlighting their exceptional talent in the industry.

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Second, the fashion trend that exists here in the Philippines is truly remarkable. Filipinos are known for having exceptional fashion taste, and their unique style is evident in everyday outfits and special occasions alike. From traditional garments like the Barong Tagalog and Terno to modern streetwear, there's a vibrant mix of influences that showcase creativity and cultural pride. The fashion scene is constantly evolving, with local designers gaining international recognition. This blend of tradition and innovation is why I love Filipino fashion so much.

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Third is the festivals, especially the Maskara Festival, where unique and one-of-a-kind mask designs are made for the celebration. This vibrant event showcases the creativity and culture of Bacolod City. Colorful parades and lively street dances fill the city with joy and excitement. The Maskara Festival is a testament to the resilience and spirit of the Bacolodnons. It is my dream to attend the festival one day in Bacolod.

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Fourth is food. Filipino cuisine is one of the best in the world, especially dishes like adobong tahong and sinigang, which are my favorites. The rich flavors and unique ingredients make these dishes stand out. Adobong tahong, a mussel dish cooked in vinegar and soy sauce, offers a delightful blend of tangy and savory tastes. Sinigang, a sour soup often made with pork or shrimp, is known for its comforting and refreshing flavor.

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Lastly, the memes that are always trending on social media never fail to catch my attention. I always find the humor of the Filipino funny and witty, often incorporating clever wordplay and cultural references. I am always updated on the memes that are trending, making sure I don't miss out on the latest jokes and trends. They bring a unique flavor of comedy that resonates with many people. These viral memes are a testament to the creativity and humor of the Filipino community.

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One significant aspect of Philippine pop culture is the phenomenon of "Pinoy Big Brother" (PBB), a reality TV show that has captivated millions since its debut in 2005. As a localized version of the global "Big Brother" franchise, PBB places a diverse group of Filipino contestants in a house where they live together under constant surveillance. The show highlights the dynamics of human interaction, showcasing a blend of personal drama, strategic gameplay, and cultural values. It has become a national pastime, sparking discussions on social media and influencing various aspects of Filipino society, including fashion, language, and public opinion on social issues. The show not only entertains but also reflects and shapes the collective identity and aspirations of the Filipino people.

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The "Pinoy Big Brother" (PBB) through the Uses and Gratifications Theory shows its significant influence on Filipino society. According to this theory, audiences choose media that meets their specific needs and desires. PBB acts as a means of social connection, entertainment, and personal identification for its viewers. The show's variety of contestants allows viewers to relate to them, encouraging empathy and understanding across different social classes and backgrounds. This representation can shape public perceptions and attitudes, fostering greater acceptance and awareness of social issues such as gender equality, mental health, and poverty. By watching PBB, audiences are more than passive viewers; they engage in a larger cultural dialogue that mirrors and shapes societal norms and values.

PBB uses its widespread popularity to influence agendas and promote social change. The show's storylines often incorporate tasks and challenges that spotlight current societal issues, prompting viewers to think about these topics. For example, episodes that focus on environmental conservation or community service can motivate the audience to take similar actions. Additionally, the show's interactive elements, such as voting and social media engagement, allow viewers to impact the results, fostering a sense of involvement and participation in democratic processes. Thus, PBB not only provides entertainment but also educates and mobilizes its audience, making it a crucial force for change in contemporary Philippine society.