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Customers designed burgers via digital interface.

Submitted ideas with ingredients, names, and stories.

Voting + algorithm ranked top entries.

Winning burgers → tested in real restaurants.

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The “My Burger” campaign helps you all be a part of the MC Donald's menu and create exclusive Burgers !

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throughout the social web we had 7 million page impressions on our website

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Most successful campaign ever with 45,000 burger creations in the first 7 days without any sense of media budget spent

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After 5 weeks there were a hundred and sixteen thousand burger creation That's one burger every 26 seconds and
reaching every 4th German online user