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I chose to use three different headlines and different strategies for my ads in assignment 3. For ad 1 I went for the product centric strategy and a hyperbole headline. For ad 2 I went with the product as a hero strategy and a stacked headline. For the last ad, ad 3, I went for the product demonstration strategy and a blind headline. For the ad 1 the headline was "It makes all the difference". For ad 2 the headline was "Need a quick fix". For ad 3 the headline was "Stays on as long as you don't take it off".

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For this ad I used the product as a hero strategy as well as a stacked headline. I would display this in Vogue, Cosmopolitan, and Women's Health magazines to appeal to a larger variety of people as well as a larger audience in the spring and summer.

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The tactics I used were to display this ad in America before youtube makeup videos for six months, 4pm-9pm. My messaging strategy was consumer focused using the benefit strategy. My creative strategy statement was "To show women that Maybelline will empower them because they believe that women should wear makeup if they want to".

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The messaging strategy I used for this ad was the emotional approach and the role reversal strategy. The tactics that I used were to display the video for three months from April-June from 3-7pm. It would display before makeup tutorials and similar videos on Youtube and TikTok. My creative strategy statement was "To show men and women that Maybelline will empower them because they believe that anyone should wear makeup if they want to".

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We had to create three ads that would be displayed in Women's Health, Cosmopolitan, and Esquire magazine. Ad 1 was product focused with the quality strategy. Ad 2 was emotional approach with emotional blackmail. Ad 3 was consumer focused and before and after. I was my idea to play on the animal cruelty aspect of the brand which worked really well for us. I also created ad 1 which is the product focused one

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The messaging strategies that we used were product focused and the quality strategy. It would air around 4pm-7pm on news outlets such as FOX, ABC, etc. as people are typically not working at this time. It will air every Monday and Wednesday in May and June. The role I played was developing the concept of the story. I originally thought that someone had said that it had to be an ad for summer camp. My group and I had no idea where I got that from and decided that we should work with that and make it a funny concept for our video.

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The tactics that we used were emotional approach and the other three were product focused. We used four different forms of media which were direct mail piece, social media, packaging, and an ambient ad. Since we already had out creative brief from previous workshops, it was easy to jump right into the ad making. I made the ambient ad where there are cotton balls as chairs displayed outside of an adoption center as well as helping to ideate about the other ads we will make.