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Treeapp enables businesses to plant trees to offset their carbon footprint

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Sustainable flooring

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- as a retailer, multi channel converging is complicated and needs to be more than just the clothes
- experiential piece became a very critical layer for technology and how to avoid customers feeling followed
- role of physical retailers: need to entertain customers, talking to a broader audience which can lead to potential customers
- critical tips for VM: newness and what people like, converse with customers and engage, every brand is different
- execution is quite hard then the thought

gen z is more of a marketing tool, not just in-store, putting interesting brands, avant garde and interesting displays, draw in customers, prople have to know what you stand for, be more dedicated who you’re speaking to, emails, social medias and channels, choosing how to address them, speaking their language; multi channel (you don’t have to be the same in all the channels, have different identities to touch target audience but have to have a centre link as a brand)

browns east: reinvent browns in a meaningful way in shoreditch, unexpected, trying to figure out the space and what to do with it, thinking about security, be vigilent about stocks, cross dressers in the store/make unisex, not gender specific based on the consumers behaviour

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- vm everday change
- vmt come in, new launches
- presenting what they need to sell through
- events: launch parties, commercial, non commercial (trunk shows, high end), roller desks, top 200 and high end clients, spending power, potential customers
- every 2 weeks for events
- involve artists, logistics outside parties for flagship size events
- pop up: rtw, womens goods, new positions (pharrell)
- payments through system, take every type of payments
- global clients, but try capitalise locals
- vm team creates a flow tries to target every category of consumer
- sites are up to speed, but some products are targeted to be purchased offline
- clients can book in to store
- 10k & 50k per annual year
- 200-300k per day nett

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Initiative to keep energy consumption low if they save a certain amount of money the staff

QR code for Spotify

Some of the brands they stock are sustainable (veja)

Fraser’s group: campaign saving the bees

Private events, showcase digital art each month, nft

Recycle behavior

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sustainability: 40% recyclable shoes with green tag

Timber loop: circular design platform, customer will get 20% off

Lighting: cheapest form of energy, light that burns little electricity, recycle cardboard and rubbish, each member have community work (charity shops ect..)

redox Frame: frame created from bits of acetate made from the workshop stor.

Collaboration with local artists

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180 Shoreditch High St, London E1 6HY

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material ethically source

Wood are reclaimed wood

Recycled yoghurt pots

Recycling scheme: bring back any 5 container and get face mask/ each pots £

Ingredients: color coded for natural ingredients are in green

Anything above head is made from plastic, plant from head to below are real plants

Top floor design like shinjuku

Recycled acrylic

Host a Birthday party/private party 20/30 people

Sustainable coffee shop (KAFI)

Spa downstairs

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-Restaurant native is sustainable, all the tables and chairs are recycled materials tables are beer bottles chairs are from previous installation

-Recycle cardboard separate bins for recycling

Structure can’t  be changed

-Immersive room change every 6 weeks
-VIC: personal stylist, offer to source products, tier and rewards for clients, extra discount, invitation to events
-The club: when u spend a certain amount of money u can access the club, Private room: mirrors connected to the app on the change room
-Tags on clothing connected to the app
-QR code on different Brands connect to the website

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around a lot of cafes and asian restaurants [Bao & Smoking Goat]

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One of East London's popular destinations for thrifting and markets

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One of East London's popular destinations

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ARTIST [RUSS] POP-UP PERFORMANCE AT EAST LONDON

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ARTIST [RUSS] POP-UP PERFORMANCE AT EAST LONDON

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A music artist decided to do a performance at a empty space located at east London where we got to experience for free. During the event we manage to see the type of people that attends this events and acknowledge the demographic within East London