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How do we target the potential required in Grand Vitara:

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How do we target the potential required in Grand Vitara:

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Proper Man power training to be given and once in a week role play to be taken from RMs about GV explaination.

Increaseing manpower, brand champion to be nominated as it helps for monitoring the enquiries and profiling of customers.

Proper Test Drive with ease of explanation of all features to beer properly explained.

Presence on the road to be increased by conducting road shows, Rally etc.

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Manpower  physical  training rather than web trainings.
After launching price higher saying by the customer
Due to generate  more bookings on sigma and delta
Sales team products confidence are not ment up to the level
All variant trainings/knowledge was gained later after product launch.

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Competitor product awareness Vs GV features.
100% funding on road, step up schemes from competitor.

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What Were the gaps for low performance of GV 

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What Were the gaps for low performance of GV 

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Man Power with good communication skills & Knowledge on Technology. Either from Automobile or non Automobile

Most of the Footfalls are coming from other brands were our TV is quoting lesser price.

How Many Heads has spoke with GV Customers to analysis the customer experience & same way heads should also have indepth knowledge on Product which will help while intraction with closing customers.

Most of the customers who all looking for hybrid they are comparing with hyrider on pricing difference. Hence they have a Delta varient (S)

At the inception we have lost few cases because of the non availability of Sigma & Delta were it may lost of performance.

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More generation of Enquiries and close monitoring by brand ambassado  r/followup
srm has to an hold rm while closing the deal
Increase the TD and collect customer feedback of td
sell on  FAB analysis
Refreshing the rm knowledge / roleplay for competetors
focus on non Maruti rb Enquiries
Focus of scross customers
Scross and brezza customer meet
Marketing at big malls like display
Get to gether of gv delivered customers for referrals
Collect the delivery experience through testimonials

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How do we go about chasing the potential equal to Creta & Seltos 

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How do we go about chasing the potential equal to Creta & Seltos 

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Hi fi's of GV to be highlighted where those features which are not available in competition models.

Profiling of customers to be known who are buying these cars.

GV happy customers testimonials to be collected and to be shown to the enquired customers.

Should be properly explained about Maintenance, resale.

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Offering TD  for automatic/non Sigma,delta variants.
Explaining the technology for city drives for AT.
Competator  price compared to our varaiants

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Promote ecvt vs dsl
Ecvt vs ev

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Feature explanation
FAB
For urban traffic conditions we can promote AT comfort and convenience

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What it takes to increase the contribution of automatic instead of Sigma & Delta

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What it takes to increase the contribution of automatic instead of Sigma & Delta

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As day to to day traffic is increasing we should tell the advantages of driving in automatic model by mentioning the mileage.

We should explain features, comfort, luxury in automatic versions as compared with Sigma & Delta.

Incentives should be more as compared with Sigma & Delta.

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Premium gated communities with proper planning

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Premium gated communities with proper planning

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Display of Bigger shopping malls
Influence the influenceir
Tap Maruti loyal customers who purch3d 3 to 4 cars in line

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Activities which you feel have impact on conversions as the Enquiries flow high

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Activities which you feel have impact on conversions as the Enquiries flow high

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Display activities in big malls need to increase.
Need to allocate more budget to digital campaigns
Road shows BTL activities in high range apartments.

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How do we go about chasing the potential equal to creta & Seltos

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How do we go about chasing the potential equal to creta & Seltos

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Identifying the potential areas of Suv segment were we can push for GV on digital activity & Physical events to fell the vechile. Experiencing Physical it would be better to understand the customer.

We need to focus on Corporate segment & SME were we can improve our potential in GV.

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What is the target customer do you think you need too approach and close.

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What is the target customer do you think you need too approach and close.

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Tapping youngsters, IT sector employees, Doctors & Professionals

Tapping of competition models users for upgrading with GV

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Srm has to provide OJT(on job training)
Daily who ever collected the gv booking he should explain the experience ,profiling of customer in morning meetings

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What it takes to increase the contribution of Automatic / non Sigma Delta 

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What it takes to increase the contribution of Automatic / non Sigma Delta 

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Every Rm should be focused on Stock Availability rather then collecting the non availability which need to pushed in everyday meeting.

Pushing for availability as per the Dealer & MSIL. Majority of small cars going in automatic we can explain the advantage.

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How do we train or manpower (Training, Selling skills etc)

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How do we train or manpower (Training, Selling skills etc)

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Every day one RM haa to give demonstration of GV.
One senior person in showroom clearly monitor how GV customers are handling in showroom.
Dedicated team for upcoming models

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Grameen Mahotsavam
NGO events
Mandal and Taluka level coverage activities.
GV event Rallies, Flags with available colour codes and hordings in upcountry.
Travelling vehicle with LED screen events with GV displayed.

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Major Tranning should be conducted Touch & Fell hence all sales team. Which will help to explain the product indepth and Man power will have good confidence.

Need Analysis tranning has to be done

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Above 75K salaried customer
MSME customers, Large scale traders.
Greater community customers.
Gazetted officers from government sector.
More than 7 to 10 acres land owned farmers.

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Live trainings for better awareness.
Trainings with examination (Demo)on knowledge gained.
Detailed knowledge on GV intelligent Hybrid, Each manpower must know the Technology/ physics involved in vehicle.
Interactive animated trainings that creates interest to learn.