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Josh Bisson refective statement Formative 

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Looking over my feedback for WB10 has show that more in-depth research was needed and different sources such as I did conduct research into bands on the Brighton scene which gave me a goodisight into releasing music successfully. But it was sugested that research into bigger artists would be beinfical to me. to acert their tactics and how they employ them.

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for my further research into music videos I looked at TASH and TOM SAINT'S video for there single I'm in love with a vampire. I mainly analysed the video for it's use of shots as it seems on watching the video they used a max of three shots and re-used them through out the video. the video alos uses some front facing shots we're  looking into having in our video.

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TASH X TOM SAINT - i'm in love with a vampire [Official Music Video]

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Here is some research into different types of camera shots which we plan to use in our music video. through using this website to research the differnt shots, we came to the decision to use a medium wide one shot. as we want to capture the whole scene and shot the  video in a one shot. whilst utilisng the masking technique which will be mentioned in the next post.

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This ultimate guide breaks down every imaginable shot size, angle, movement and more.

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here is a tutorial on masking which we are using for our video. by using this technique we aim to convey our a song's message by having us as different parale charecters in one shot playing games such as card games and chess etc. So by using this technique we believe we can achieve that.

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HOW TO CLONE YOURSELF USING CAPCUT | Masking Tutorial | Mobile Edit

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Here is the press release for Somebody's Gotta Lose. within it is a private listening link to the single, a pre-save link, EPK links and our social media handles.

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Sombody's gotta Lose video shoot risk assessment

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Sombody's gotta Lose video shoot risk assessment

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Here is the form signed by myself. with peronsal information redacted

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Sombody's Gotta Lose video shoot  risk assessment part B 

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Sombody's Gotta Lose video shoot  risk assessment part B 

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Here is evidence of my joining of PRS. This is good practice as it allows for the agreed royalties split made by Sombody's gotta lose to be paid out to myself, Fran and the ex-band memebers.

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Here is eveidence of our track being regestered through PRS.

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Here is our listener graph for our spotify listener data. through looking at our data we can see where the listeners peaked on the single release date. Which suggests our pre-save and social media campaign has been successful. althoght we didnt have a main goal in mind for our listeners as this was to set the foundation so we can build our fanbase. although small it has given us a jumping of point for futher releases to increase or listners and build a fanbase.(Audience - CLAYTREE - Spotify for Artists, no date)

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Here is our Streaming data. smilar to before there was a large spike on the 20th of march when we released the track and a drop. which again shows that on the release day we gained a fair amount of streams and have had some peaks in the days following. I'll need to coduct some research on the days that have had a fairly high streams are a reult of our post release campaign. where we've posted behind the scenes and behind the song posts on our social media.

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Here are our spotify followers since our release and our spotify artist acount went live. As shown there is a steady increase in followers since the release, aong with slight dips. so a way forward for us is creating a call to action for our social media followers to follow us on spotify and other streaming platforms.

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Here is an Invoice from my private guitar teaching job with a music school GO2 music acdemy, to show industry facing work. this is currently my most stable source of income, as it is more freqeunt than gigging as I have set days where i teach whereas gigs are far and between and usually on random dates.

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In ear monitors, here is a link to set of in ear monitors that we may inlcude in our live set up

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Discover the freedom of wireless-live, at home or in the studio-and roam free with your favorite earbuds, headphones or in-ear monitors!

APPLICATIONS

The basic application is to run a monitor mix from a soundboard, wirelessly, to one set of headphones or in-ear monitors-live, at home or in the studio. But there's a lot more you can do with the U4 System!

DIRECT COMMUNICATION

If you have more than one U4 receiver, you can broadcast a signal to a whole group of people. This can be useful in situations where one person needs to communicate clearly and directly to a group-either in noisy environments or in situations where you don't want to disturb others. This makes it an excellent option for things like group demos, presentations or tours.

FREE AND EASY RECORDING

For recording musicians, whether in a home or professional studio, going wireless makes the whole process so much freer and easier-especially if you're playing or singing AND engineering at the same time!

DISCREET PRACTICE

If you want to practice guitar or bass privately-for example late at night-you can run your signal through a multi-effect unit or modeling amp, send either the ¼" or XLR output to your headphones or earphones, and move freely around your home!

BAND ON THE RUN

Your whole band-up to six musicians-can use the system together! There can be one monitor mix per transmitter, so if you have multiple U4 sets, you can customize monitor mixes for each band member. This is an easy, great-sounding and cost-effective monitoring solution for studio recording, rehearsals or live gigs. In rehearsal, this also means that there's no need for PA speakers-so a band can practice in an apartment, or late at night.

play video

XVIVE U4 In-Ear Monitor Wireless System

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U4 In-Ear Monitor Wireless System - Xvive Audio

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Discover the freedom of wireless-live, at home or in the studio-and roam free with your favorite earbuds, headphones or in-ear monitors! BAND ON THE RUN Your whole band-up to six musicians-can use the system together! There can be one monitor mix per transmitter, so if you have multiple U4 sets, you can customize monitor mixes [...]

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Here is some email correspondence with Mia who is our session bassist but she also does video editing on the side. so we've asked her to edit our video, we came to this decision as we did attempt to edit the video ourselves but with us editing it would've affected our release date our our skillset with editing is not as stong as we'd like. Hence why we have employed Mia who is more skilled and has been able to deliver for our schedule. Also in the email is our reference videos.

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Here is Mia response, where she said it was doable for her and asked us questions on the lenght of the track and asked for some rushes (which we didn't know the meaning until Mia explained it) so we're starting to get on track for this video. although as we've asked mia quite sporadically as we were going to edit the video ourselves, it would've taken us longer to do it. so having Mia doing is greta but it will take her 3-4 weeks to make the edit which means we have pushed the release of the video back, which may mean we release the vidoe ether before or during our next single release.

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Here is the article that talks about alt-metal band Spiritbox using the waterfall stratgey.

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Many artists have seen their favorite artists using a relatively new release strategy called the waterfall release. However it's not initially clear what the benefits of this strategy are and how you could even do it with your music distributor. In this article i'm going to explain what a water release strategy is, why its useful and how you can do it on DistroKid and pretty much any other distributor.

A waterfall release strategy is when a series of singles are released building up into an EP or an album as they come out. This has the effect of growing an album over time.

I think the easiest way to explain this is to show you an example, so let's take a look at how alternative metal band Spiritbox released music for their album 'Eternal Blue'.

First they released the 'Holy Roller' single.

Then the 'Constance' Single / EP. This included Holy Roller in addition to the new song Constance.

Then they dropped 'Circle With Me', which added the single Circle With Me' on top of the two already released songs.

After that came Secret Garden...

Then the 'Hurt You' EP...

Eventually they dropped the entire album 'Eternal Blue'.

Prior to Eternal Blue they also had some alternative versions of select songs, but those aren't technically part of the waterfall release strategy per se, so we'll skip them.

You can see the effect of this was that they were able to release Holy Roller 6 times, Constance 5 times, Circle With Me 4 times, Secret Garden 3 times, and Hurt You 2 times. The stream counter is linked though, so streams from previous releases of each song carry over to the album version and all versions in between.

Instead of dropping a full album, promoting it, and calling it a day they were able to trickle out music over a longer period of time and use each new release to help promote all previous releases.

Most artists will actually delete the old releases after the new versions come out, so all they're left with is an album, but thats entirely up to you. The only reason I was able to show all those screenshots from Spiritbox's Spotify page is because they haven't deleted any of the waterfall stages.

One of the biggest downsides about releasing an album of new material is that you're putting all your eggs into one basket. On Spotify you can only pitch one song from each release to editorial playlists, and that same song will go to Release Radar playlists. This has pushed most artists to adopt a single-focused strategy where they drop singles every 4-8 weeks and then eventually combine them into an album later.

While the single strategy works great, the waterfall release strategy has even more benefits. You still get the benefit of pitching each new song to editorial and having it get on Release Radar ( learn more about Release Radar here), but you also get the benefit of albums where people can listen to multiple songs right in that same release.

Imagine you're on the 4th stage of your waterfall release, so you're dropping a new song along with 3 other songs that were previously released. When you market this release and are promoting this new song everyone will see that new song and the other 3 songs on that EP. You already marketed those previous 3 songs, but now you get to expose them to people again.

People that get this 4th new song in their Release Radar playlist may go to check out the whole release and then stream all the other songs in the release. If you sent someone to the 4th new song with Facebook Ads, they may just listen to the entire EP so you get 4 streams for the price of one.

This guide should work the same no matter which music distributor you use, but I personally use DistroKid. If you're using DistroKid as well make sure your'e on at least the Musician Plus Plan so you have the ability to schedule releases and re-use ISRC codes - its required to do the waterfall release. Here's the general process...
How to do a waterfall release:

1. Create a release for your first song

2. Create a two song release for your second song, re-use the ISRC for your first song. Pitch the second song to Spotify editorial.

3. Repeat this process for each stage of the waterfall. Delete previous releases if you prefer.

The first stage of a waterfall release is just a normal release, a single that you schedule just like a regular single.

For your second stage you're going to make a two song release, where one of the songs is new. For the older song thats on that second stage you want to grab the ISRC code from the first stage, and make sure you use the exact same song title and audio file from the first stage. Pitch the second song to Spotify Editorial playlists.

Here's what it looks like in DistroKid for the second stage of a waterfall release plan.

For your third stage its going to be a three song release, where one of the songs is new. For the older songs on the third stage you need the ISRC codes for the two older songs and make sure you use the exact same song titles and audio files from before. Pitch the third song to Spotify editorial playlists.

Then you just repeat this process over and over again until you eventually grow your entire album.

You can use this exact same process when releasing acoustic or alternate versions of your music. Instead of just releasing that new version by itself bundle it with the original version of the song. This way when you promote that new version you're also promoting the original version.

If you wanted to delete a previous stage of the waterfall release to de-clutter your release page, just use the Edit Release button to delete any release you want.

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How to Do a Waterfall Release Strategy with DistroKid | Music Growth Machine

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Many artists have seen their favorite artists using a relatively new release strategy called the waterfall release. However it's not initially clear what the benefits of this strategy are and how you could even do it with your music distributor.

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IN-HOUSE
Fran- project manager,social media, vocals
Myself- co-manager, gig bookings,MD

EXTERNAL

Kieorn Pepper
Anilessa and Chris Bisson-investors
Sam Webb- south lanes studios  Engineer
Steve Kerry -mastering engineer
Prs
Distro kid
Max Pill videographer

Technology:
Laptop
Email
Social media
Prs
Distro kid Spotify,apple music, amazon
Music gear(logic etc)
The Algorithm
Transport
Printer

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Old release strategy created by Francesca Bisson (S2)

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Old release strategy created by Francesca Bisson (S2)

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New Release strategy created by Fran (S2)

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New Release strategy created by Fran (S2)

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here is a rehersal video of the lastest CLAYTREE line up. in this video I am playing guitar and doing backing vocals.

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Here is the corrispondece with Max to bring him on board to do a music video for us.

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Muisc video planning (Max's meeting notes)

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Muisc video planning (Max's meeting notes)

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here are some notes taken from our meeting with Max for the video shoot.

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Here is our main logo for CLAYTREE using our brand colours

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Through researching the types of conitations with differnt colours, i found that using red captures attention and evokes feeling of exictement and danger(Color Psychology, 2019). So we felt that this kind of colouring would work with our branding as it is attention grabbing,forward and honest which represents our music.

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Color plays an important role in how your brand is perceived. Whether you're a fashion brand trying to connect to a youthful audience or a medical supplies store trying to strengthen customer trust, you can study color meanings to help you better attract and connect to your ideal customer. Color psychology can be used to help build a strong, relatable brand. In this article, we'll explain what color psychology is and educate you on the color meanings for the most popular colors used.
Looking for colorful, fun products to sell? Start browsing Handshake, your wholesale marketplace.

What is Color Psychology?

Color psychology is the study of colors in relation to human behavior. It aims to determine how color affects our day to day decisions such as the items we buy. Does the color of a dress compel us into purchase? Do the colors of a package make us choose one brand over another? Does the color of an icon make us more likely to click on it? The short answer is yes. But the why part is a bit more complicated. Color meanings can have an impact on why we prefer certain colors over others. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors.

Image Credit: Huffington Post

Why Is Color Psychology Important in Marketing?

Color evokes feeling. It incites emotion. And it's not any different when it comes to selecting colors for your business.

Choosing the right colors for your marketing efforts can be the difference between your brand standing out from the crowd, or blending into it. By using colors strategically for your marketing efforts, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived. This is why understanding color psychology can be so useful for your marketing efforts. Because it can help you portray your brand the way you want to.

While choosing the right colors can enhance your brand perception, poor color selection can do damage to your brand image. For instance, if you choose the wrong colors for your content or logo, it can turn out to be less readable, and hard for your audience to understand. Or you can risk being ignored all together.

Color can be used by marketers to influence how people think and behave toward a brand, and how they interpret any information. The choice of colors can help people decide what is important. And that's why content marketers need to understand what different colors mean.

Marketing colors like red can capture attention. The red color meaning is associated with excitement, passion, danger, energy, and action. You might've noticed that some brands use red for 'order now' buttons or for their packaging as a way to stand out on the shelf. In color psychology, red is the most intense color. And thus, can provoke the strongest emotions. Red can also trigger danger so you want to use the color sparingly. If you add the color red to your website, save it for the call to action or sale icons if it'll contrast well with your store design.

Red is the iconic color used for brands like Coca Cola and YouTube. The color red tends to encourage appetite hence why brands like Coca Cola use it often in their branding. They also use words like happiness in their branding so they use the color red to build excitement. YouTube likely uses the color red due to the excitement of watching videos online. Notice how the red part of their logo is the play button which can help compel someone into action. It encourages you to want to press play on their videos.

Orange Color Psychology

In color psychology, orange represents creativity, adventure, enthusiasm, success, and balance. The color orange adds a bit of fun to any picture, website, or marketing material it's on. Despite it's attracting color, it's not as commanding as the color red. Many marketers still use the color for call to actions or areas of a website that they want to draw the eye too.

Orange's color meaning shines through in logos like Nickelodeon and The Home Depot. Nickelodeon is a children's channel and so the logo accurately represents the creativity and enthusiasm that a children's show would need through their playful orange color. The Home Depot sells products that you can use for your home. Many Do it Yourselfers (DIY) head to Home Depot to buy products to renovate their home or make adjustments. The orange logo here also represents creativity.

Yellow Color Psychology

In color psychology, the color meaning for yellow revolves around sunshine. It evokes feelings of happiness, positivity, optimism, and summer but also of deceit and warning. Some brands choose to use a cheerful yellow color as the background or border for their website design. You can also choose to use yellow for your 'free shipping' bar at the top of your website if it matches the rest of your website's design. A little touch of yellow can help your website visitors associate your store with something positive.

The color yellow is used by brands such as Ferrari and Ikea. Many people dream of driving a Ferrari. The luxury brand is associated with this feeling of happiness, summer and a carefree lifestyle. The Ikea brand also uses the color yellowing in their branding. What does buying furniture have to do with happiness? Well, let's look at who's likely buying those products. Many people who've just bought their first home or are moving out for the first time, will head to Ikea to buy products to furnish their home. This milestone is usually filled with happiness and optimism for the new change making yellow a great color to associate with the brand.

Pink is a popular color for brands that primarily serve a female audience. In color psychology, pink's color meaning revolves around femininity, playfulness, immaturity and unconditional love. Some brands have chosen to use the color pink for the product packaging especially for girl's toys. Whereas other brands highlight the pink color in their logo, website design, or to highlight key messages.

Since the color meaning for pink includes femininity, it's no surprise that brands like Victoria's Secret and Barbie use the color so heavily. Victoria's Secret even named one of their brands Pink. On their website they use a combination of pink and black to highlight key marketing details. Their logo and certain marketing messages also uses the color pink. On Barbie's website, CTA's are in a bright pink color. Their top navigation and drop down menu also subtly use the color. And of course, their product packaging and logo reinforce the feminine pink color in their branding.

Green Color Psychology

In color psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for the color. The color meaning for green also carries some negative associations such as envy. If you're in the health or fitness niche, you might choose to add more green to your online store. For example, your homepage banner image or logo might include a green background.

The use of green is made popular by brands such as John Deere and Roots. John Deere's entire brand revolves around nature. Their product line centers around landscaping, agriculture, lawn care equipment and more. The color green is so ingrained into their branding that even their equipment is the same shade of green as their logo. That way, when someone sees that product, they'll immediately know it's a John Deere. Roots is a fashion retailer. However, when browsing their banner images and marketing materials, you'll often find their models in natural outdoor settings. The green logo blends well with their nature imagery helps them attract outdoor enthusiasts as their target market. So even if your products don't necessarily tie to a niche, you can use color to help you attract a specific demographic.

In color psychology, blue's color meaning ties closely to the sea and the sky. Stability, harmony, peace, calm and trust are just some of the feelings your customer may feel about your brand when you integrate the color blue into your branding. Conversely, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness. Blue can be used in your website's logo or on your website's top navigation. Some retailers add their guarantee, trust certification or free shipping icons in a blue color to strengthen the trust aspect the color is known for.

Tech brands like Facebook, Twitter and Skype often use blue in their marketing. But retailers like Walmart and Oral B also use the color. The blue in the Walmart logo can help position the brand as trustworthy, reliable, and relaxing. After all, Walmart is a place where you can buy groceries and do shopping all in one convenient location. Oral B is a dental health brand that sells toothbrushes. Healthcare niches, like Oral B, typically use blue in their branding to help people associate the brand with a quality, reliable and safe product.

Purple Color Psychology

In color psychology, purple is a royal color. The color meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality. But avoid using the color too much as it can cause feelings of frustration. Some perceive its overuse as arrogant. You can add hints of purple to your website's design such as on your free shipping bar, your logo, and as an accent color in your graphics.

Purple is a color brands like Hallmark and Yahoo use. When browsing both websites, you'll notice that purple is an accent color. On Hallmark, the logo and the top navigation are purple but the rest of the website uses a variety of other colors. On Yahoo, the logo, top navigation words, and Yahoo icons like Mail use the color purple.

White Color Psychology

In color psychology, white showcases innocence, goodness, cleanliness, and humility. Keep in mind, that this is the meaning in North American culture. In some parts of the world, white has the opposite meaning. You'll want to keep this in mind based on the target audience you serve. The color meaning for white also has a negative side where it symbolizes sterility and cold. On an ecommerce website, white tends to be the most used color. You'll likely use it as the background color for your product photo. Your pages will likely have a white background with a black font. This is because, black font on a white background is the best color combination for readability.

White is the color ASOS and Adidas uses in their marketing. On ASOS, the words in the header, logo, and background are white. When the background is grey or black, the font is white and when the background is white the font is black. On Adidas' online store, the top navigation is black. The use of a white logo helps create contrast. Since their background is white, they've chosen to use grey as a background for product photos to add another tone to the mix. Many brands who have white as a central color tend to pair it with black or grey.

Black Color Psychology

Black is a popular color in retail. In color psychology, black's color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger. Many fashion retailers have used black in their logos. Black is also a popular color for text as it's an easy color to read. Some brands choose to use black and white photos for lifestyle banner images or icons to create a certain tone or consistency on their website.

Black is a color retailers such as Chanel and Nike use. Chanel uses black for their logo and has several black and white images on their website to maintain a consistent look. Once you start browsing their website, a thick black top navigation background appears. They use a black font on their graphics for images and for their text. Noticeably, their call to actions are also black. Many retailers in the fashion niche, especially, use black call to actions that contrast well against a white background. Nike also uses a black, white and grey color scheme for their website. Their logo and font is black throughout their website. Thus, making the website easy to read. Like Chanel, their call to actions are also black which draws visual emphasis to add to the item to your 'bag' (cart).

In color psychology, grey represents neutrality and balance. Its color meaning likely comes from being the shade between white and black. However, grey does carry some negative connotations, particularly when it comes to depression and loss. Its absence of color makes it dull. Grey can be used for font color, headers, graphics, and even products to appeal to a mass audience.

Apple is an example of a brand who uses the color grey in their branding. After all, many of their laptops are in a grey or silver-tone as its neutral color doesn't put anyone off. On their website, they use the color grey for their header to contrast against a white logo. However, throughout their branding, you'll see a balance between white, black and grey used which can help maintain a clean, neutral look.

Brown Color Psychology

Brown is an earthy color. After all, it's the color of earth, wood and stone. So naturally, color psychology highlights that the color meaning for brown relates to comfort, security and a down to earth nature. In marketing, you'll find that brown is often used for natural products and food. Brown is a color that shows up in logos, banner images, and sometimes even text due to its contrast on a white background.

UPS is an example of a brand who takes advantage of color meanings in their branding. On their website, the brown in their logo is emphasized in the navigation and drop down menus. You might also notice that complementary colors include yellow and green which all have natural elements to them. For example, yellow might represent the sun and green might represent nature. Altogether, it helps position UPS brand as a secure, reliable and down to earth company which is exactly what you'd want from a delivery service.

Misconceptions Around the Psychology of Color

Even though color psychology has been studied and analyzed for many years, there's still much debate about the exact impact that color has on human psychology.

But the question is: why are there so many misconceptions about the psychology of color and its meaning?

One of the reasons is because when it comes to the psychology of color there are many variables in place. There's a chance that different people perceive colors differently. How you perceive a certain color may have a lot to do with your personal preference, experiences in the past, cultural differences, gender differences, and so on.

Now that you've learned what color psychology is and what the most common color meanings are for each color, it's time to apply them to your business. While many niches have common colors used, such as blue for health care, you don't always have to follow the rules. Consider choosing colors that represent what you want your brand to be about or what you want your customers to feel when browsing your online store.

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Color Psychology: How Color Meanings Affect You & Your Brand

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Discover what color psychology is and the role it plays in marketing. This article does a deep dive into the color meanings for colors red, green, blue, yellow, pink, black, brown, grey, purple, and orange. Learn which top brands have used the psychology of colors in their branding.