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The accessibility that non-technical professionals have to devices and applications raises a question

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The accessibility that non-technical professionals have to devices and applications raises a question

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Making content available outside of their organization’s private servers

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Making content available outside of their organization’s private servers

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Can be a blessing and a curse for businesses

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Can be a blessing and a curse for businesses

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Traditional marketing has changed, this is due to the digital age in which we find, therefore companies have had to adapt and some of the changes made are:

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Public relations became harder for organizations, but at the same time it opened a little more organization’s accessibility. Before, high rank officials may have left communication for a PR (Public Relations) specialist, but now everyone in the organization is forced to interact with social media and the public, which can lead to misinterpretation.

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Now every person working  in a company has a computer at home and a mobile phone in their pockets

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Now every person working  in a company has a computer at home and a mobile phone in their pockets

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The fast development of technologies can mean that many companies get bogged down by not catching up with new updates.

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The fast development of technologies can mean that many companies get bogged down by not catching up with new updates.

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PR specialist nowadays need to educate everyone in the organization to know how to comminucate in public to avoid problems in communication. They also need to have plans in case a misinterpretations happen.

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The fact that every employee has a computer and a cellphone  puts organizations at risk for data breaches.

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The fact that every employee has a computer and a cellphone  puts organizations at risk for data breaches.

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Advertising with links to the advertiser's websites

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Advertising with links to the advertiser's websites

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The idea is that employees might be doing work on their personal devices

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The idea is that employees might be doing work on their personal devices

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These are ads that are static on some website

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Professionals who write in paper newspapers have had a lot of competition, since most people currently read digitally.

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This also means that IT employees must consider  how sensitive is the data work that the company is giving to her employees  and if it is a good idea to bring that information to a personal device

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This also means that IT employees must consider  how sensitive is the data work that the company is giving to her employees  and if it is a good idea to bring that information to a personal device

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Allows the advestiser to collect and analyze data from potential customers to create better advertising

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Based on the user, the service provided will be customized

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According to studies how individuals consume news:

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According to studies how individuals consume news:

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11% paid for news online

26% accessed it through a smartphone

32% shared news stories through email and social media

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The need to caefully craft a messaging strategy

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The need to caefully craft a messaging strategy

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Yiriana Guevara Araya

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Mauricio Chaves Chaves

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Gerick Vargas Camacho

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Ricardo Brenes

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Angelo Calvo Murillo