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Hi there! I'm Reigna Jules Garcia, a passionate enthusiast of Philippine pop culture. Growing up in the vibrant and diverse landscape of the Philippines, I've found myself deeply immersed in the rich tapestry of our contemporary pop culture. From the infectious beats of OPM (Original Pilipino Music) to the latest trends in fashion and beauty, my interests span a wide range, reflecting the dynamic and ever-evolving nature of Filipino pop culture.

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In this Padlet, I'm excited to showcase the phenomenon that has been taking the Philippines by storm - the rise of K-Drama fever. With its captivating storytelling, visually stunning cinematography, and charismatic actors, Korean dramas have become an integral part of our entertainment landscape. I'll delve into how this cultural import has seamlessly blended with our local tastes and left an indelible mark on the way we consume and appreciate media.

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Drawing from the Uses and Gratifications Theory, it's evident that the popularity of K-Dramas in the Philippines goes beyond mere entertainment. Filipinos, in their pursuit of diverse content, find fulfillment in the emotional connections, cultural exchange, and escapism that K-Dramas offer. This shift in viewing habits not only signifies a change in media consumption but also fosters a cross-cultural understanding that transcends borders. As viewers actively seek gratification from these dramas, they contribute to a broader dialogue on global storytelling and cultural appreciation.

By exploring the Uses and Gratifications Theory in the context of the K-Drama phenomenon, this Padlet aims to shed light on how contemporary Philippine pop culture is not just a passive influence but a dynamic force that shapes our perceptions, preferences, and interactions on a broader societal level.

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Emotional Engagement

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Audience with Devices

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Global Media

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Media Consumption