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Abdul Mustaqim bin Mohammad (103056) is a Team Leader in this organization . He has leadership skills in conducting workshops at Fluff & Twist Studio. He divides the tasks and provides ideas with clear explanation to ensure the workshop runs smoothly . He also excels in teamwork, helping find raw materials and contribute ideas for the workshops. Additionally, he is skilled in managing time effectively, ensuring any tasks given are completed before their deadline . Due to his skills and discipline , we decided to choose him as our team leader in our organization .

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“The Fruit Station” is a business that local students in unimas made to implement the MPU3222 which is Foundation of Entrepreneurship Inculturation that students need to do to succeed in this subject. The Fruit Station was established on 11 October 2024 which sells Choctail Fruit that is known as chocolate fruit in bowls. Our mission is to provide high-quality, affordable, easier to buy, healthy and fresh choctail fruit which we made from various fresh fruit and expensive chocolate coins that we boiled the chocolate to make it juicy for customers to eat with satisfaction. As a student we know it's hard for students to take care of their health while focusing on studies. In this Choctail business we provide free delivery, healthy and delicious foods for students to enjoy while studying which can be ordered easily using the link that's been given. We also can be reached on social media such as Instagram and WhatsApp. As we grow, we plan to expand our reach and open a permanent store within the next four years.

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Our mission is to provide a delightful and nutritious snack that fulfils cravings while encouraging conscious eating. Chocolate dipped fruits are an ideal combination of indulgence and wholesome goodness, earning them universal admiration as a treat. Blending the sweetness and depth of chocolate with the freshness and juiciness of fruits results in an ideal combination of flavors and textures that fulfils the craving. The Fruit Station specializes in creating premium chocolate covered fruits such as apples, honeydews ad grapes. We consistently ensure that every product is fresh. We also offer a package where if our customers choose to purchase 2 cocktail bowls, we will charge RM8 for each bowl. The initial cost for a single bowl is RM10. Aiming at a varied audience, The Fruit Station serves those who simply adore and crave sweets and tasty treats, whether they are busy or health focused. In conclusion, chocolate covered fruits are more than just a snack, it could be a go to treat for everyone. Their perfect balance of taste and nutrition makes them a timeless favorite that continues to delight all people.

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Among our key partners, we have Farley and Emart supermarket and Kedey AYA Bakery Store who are our suppliers for our raw materials.Farley and Emart supermarket are suppliers of our fruit who give us fresh looking fruit for our Choctail. For Kedey AYA Bakery Store who are suppliers of expensive and quality Beryl’s chocolate coins for our delicious part of Choctail. Other than that, Farley and Emart supermarkets are also our suppliers of other raw materials such as plastic containers, toothpicks and other more for our packaging part of our Choctail Business.

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For our Key Activities, we take orders, promote, and sell our Choctail weekly to make sure that it’s not disturbing our focus in class and also in studies. By making it weekly we can make the delivery on time depending on whether customers want us to make delivery but only on the day we provide the delivery. This can make sure customers are not worried and waiting too long to receive our product.

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The Key Resource that our Business have is, plastic container, toothpick, fruit, plastic bag, capital and Beryl’s Chocolate Coin. To run our business smoothly, we rely on fresh fruit supplies from the Farley and Emart supermarkets and also a talented team for preparation, customer service, and also marketing. Having this can make our profit going to increase which came from the productivity labor.

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Our value proposition is to offer healthy, fresh, cheap and visually stunning choctail fruits that cater to modern dietary preference. We also give customization options to our customers which are homemade to ensure it can meet individual testes and healthy goals. Our choctail also easy to bring anywhere and the most important part is it is halal.

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In our customer relationship in BMC, we focus on building strong connections with our customers which we will keep maintaining active engagement by posting choctail through social media and offering personalized experience with customizable options of our choctail. Also we give a special offer for anyone that buys 2 for RM 16 which customers can save RM 4 on the purchase.

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• Copywriting post (hardsell & softsell) – explain the application of AIDCA model·

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• Copywriting post (hardsell & softsell) – explain the application of AIDCA model·

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Hardsell

A hard-sell approach is a powerful strategy for The Fruit Station that aims to stand out and achieve quick results in a crowded marketplace. The hard-sell strategy is essential for The Fruit Station because it targets impulse buyers and generates immediate revenue. One of the hard sell tactics that The Fruit Station uses is offering time - limited discounts, highlighting special offers like "Buy 1, Get 1 for RM 8 per bowl". Next, we use aggressive advertising, employing bold and persuasive language to emphasize the product's uniqueness, such as "You'll Never Find Choctails Like This Anywhere".  By using persuasive language, aggressive advertising, and time-limited offers, The Fruit Station can overcome hesitation and drive immediate purchases.

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Nour Sorfeena Aqmar binti Mohd Fathurllah (105463) had experience working as a Marketing Executive since 2022. She worked at Theziftiestoremy in 2022 and SpicyLava in 2023 . Currently (2024), she is a Marketing Executive in The Fruit Station. She is suitable to be in this position due to her skill in designing posters and campaigns using Adobe Photoshop. She is also talented in creating videos and advertisements for teaser post in social media via Adobe Photoshop, Canva and Capcut.

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Thresa Martina anak Akim (106567) is a Finance Manager in the organization of The Fruit Station . She had experience working as a Cashier at Tea Three Ice Cream in 2019 and was a Prefect's Treasurer during her Pre-University (2023-2024) . Her experience and skills in preparing financial reports and managing budgets for the business operations makes her well-suited for this position.

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Ruth Mujan anak Wilson (106190) is a Product Manager in our organization. She deserve this position because she is skilled in understanding consumer preferences and market trends. She has a strong grasp of the brand's voice, target audience, and unique features to guide marketing strategies. She is also adaptable and quickly adjust strategies to overcome challenges .

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Dommince Wings anak Sanggar (103883) is a Customer Service Representative . He is suitable to be in this position because he is skilled in explaining and communicating clearly with a friendly tone. He is proficient in using data analysis tools such as Google Analytics, to analyze customer feedback. He also has a strong proficiency with Gmail and Outlook. Additionally, he is an expert in responding to customer comments on social media platforms .

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Muhammad Irfan bin Rabiee (105233) is a delivery man in The Fruit Station organization . He was a supervisor at Market Mart from 2023 until 2024 and working as a part-time worker in JNT Express in 2022 until 2023 . Furthermore, he is skilled in running errands and performing delivery tasks efficiently as well as good in communicating with customers . Due to his skill, we decide that he is suitable to be our delivery man in our organization.

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MPU3222 Financial Management Fruit Station

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The Fruit Station 's total profit has reached over RM100, which is where we achieved around RM237.75. This total profit is divided among 6 people in the group. Therefore, every person will receive RM40 .

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Channels that we use in our business to deliver its value proposition to customers is mainly on social media platforms and direct channels. For such, we used Instagram, Facebook and Whatsapp as social media channels and our business also conduct face to face sales with our customers.

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The customer segment that our business chose is based on geographic segmentation. This include all the Unimas Students, Lectures and Staffs. Our business's customer segment also include Unimas's visitors.

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There are four type of cost structure which is associated with our business model. This include packaging cost for the material for the products. For example, container, stick, plastic and sticker. Other cost structure also include the ingredient cost for the raw materials of the product itself such as fruits and chocolate. Others cost available such as Internet cost and labour cost for the team members.

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The main revenue streams for our business is the sales from products. The revenue is generated from direct sales to the customers through online social media platforms.

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Team Leader (Abdul Mustaqim bin Mohammad)

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Team Leader (Abdul Mustaqim bin Mohammad)

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1. Communicate team progress and task between team members

2. Allocating task to each of team members for specific skills

3. Provides ideas and finding the suitable materials for the business

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Marketing Executive (Nour Sorfeena Aqmar binti Mohd Fathurllah)

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Marketing Executive (Nour Sorfeena Aqmar binti Mohd Fathurllah)

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1. Designing the business promotion posters and campaign

2. Editing video and advertisement for the promotion purpose using Adobe Photoshop, Canva and Capcut

3. Managing the business social media platforms such as Facebook, Instagram and WhatsApp.

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Finance Manager (Thresa Martina anak Akim)

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Finance Manager (Thresa Martina anak Akim)

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1. Preparing financial reports for the sales

2. Managing and reporting the budget for business operations.

3. Monitoring the cash flow by tracking the inflow and outflow weekly.

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Product Manager ( Ruth Mujan anak Wilson )

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Product Manager ( Ruth Mujan anak Wilson )

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1. Research the preference of the target customers.

2. Conduct research on market trends for the product

3. Establishing the product copyright for the product

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Customer Service Representative (Dommince Wings Anak Sanggar)

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Customer Service Representative (Dommince Wings Anak Sanggar)

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1. Analyse the feedback from customer after the sales.

2. Communicate the product to the customers through social media.

3. Managing online order and the follow-up of the order

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Delivery Man (Muhammad Irfan bin Rabiee)

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Delivery Man (Muhammad Irfan bin Rabiee)

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1. Deliver the products to the customers

2. Handling the payments for Cash on Delivery for the customers

3. Reporting the customers feedback to the business after sales

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• Copywriting post (hardsell & softsell) – explain theapplication of AIDCA model     

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• Copywriting post (hardsell & softsell) – explain theapplication of AIDCA model     

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Softsell

A soft-sell approach which known as non-aggressive marketing techniques is particularly effective for The Fruit Station. By building trust and appealing to customers emotions, the soft-sell marketing skills encourage customers to make repeat purchases for long-term success. One of the soft - sell tactics that The Fruit Station uses is involves sharing storytelling and emotional appeals in the posts. Simple messages like "A bowl of Choctail will bring you happiness" can build an emotional connection with customers. Also, we utilize social media engagement to interact with followers by sharing beautiful product photos and engaging captions. This will attract customers who appreciate the visuals we shared at social media platform. So, customers are more likely to connect with a business that respects their decision-making process rather than forcing them to make a purchase.

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The purpose of The Fruit Station using teasers is to build customer curiosity. The teaser aims to generate excitement and intrigue about the Choctail. A simple teaser with minimal information is just enough to grab attention without revealing everything , prompting viewers to seek more details about the Choctail. There are many techniques that can be used for creating effective photo and video teasers. Thus , The Fruit Station technique is to highlight the product's visual appeal. High-quality photos and videos showcase the richness of the chocolate and the freshness of the fruits , making the product look delectable and appealing. To attract customers attention, incorporating music would be interesting. A cheerful and upbeat track plays a significant role in creating the mood of the teaser. Last but not least, using minimal text is also important. Teasers should convey the message quickly and effectively to customers. Therefore , showing and sharing an effective teaser would attract customers to purchase our Choctail.

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In entrepreneurship, it always starts with a simple idea or a problem to be solved. The driving forces of entrepreneurs are to create value, improve the system, or meet unmet needs. It generally involves identification of an opportunity, acquiring resources, developing a business plan, and then execution of the plan to bring the idea into reality. "The Fruit Station” is a business that local students in Universiti Malaysia Sarawak (UNIMAS) made to implement the MPU3222 which is Foundation of Entrepreneurship Inculturation that students need to do to succeed in this subject. The Fruit Station was established on 11 October 2024 which sells Choctail Fruit that is known as chocolate fruits in bowls. So, we decide to make a business about a combination of chocolate and fruits. After we manage to get the idea we immediately go and find all the ingredients that we needed to make our products. For example, which brand of chocolate that can be use and within our budget like Beryls chocolate and all kind of fruits that we can combine with chocolate such as grape, apple and honeydew. However, even after we manage to do all kind of plan and strategy we still have a problem and some issue that can’t we handle properly like how to promote and get a customer however we still take some caution and do all what we can which is keep on promote and ask our group to keep on post it on all kind platforms. After that we manage to get the customer and able to sell our first product and able to get other and another customer until now. However, we still glad as we able to handle and experienced this kind of event in our life so we will be able to keep on learning and know how to handle a small business . We learned something new to us like E-Commerce, how to count our sales and profit and at the same times we able to learned how to work as a team . Hopefully there would be an opportunity for us to expand our small business outside from UNIMAS .

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Appendix include with Photos with customers , our transaction and feedback from customers

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From Product and service catalogue , we use Social Media Such as Instagram for the customer easily to see what are we sells. Not only that , Those customer also easily contact with us by Via Whatsapp by click the link at our Instagram Biodata.