# data[].attributes.headline
NISRINA RAIHANAH BINTI ABDUL RAZAK (105397)

# data[].attributes.subject
NISRINA RAIHANAH BINTI ABDUL RAZAK (105397)

# data[].attributes.body
Business Owner/manager

# data[].attributes.body
Marketing and sales Coordinator

# data[].attributes.body
On TikTok, we post posters with captions that can attract customers to buy. Most of our products are purchased through TikTok posts because teenagers are now more active on TikTok than Instagram.

https://www.tiktok.com/@cutiessskeychainnn?_t=8sauuGgsepU&_r=1

# data[].attributes.body
As a visually driven platform, Instagram is perfect for showcasing cute and creative keychain designs through posts, reels, and stories. From this Instagram, we can attract customers to buy our products.

https://www.instagram.com/cutie_skeychain/profilecard/?igsh=MWN3NDZqanJpczcwNw==

# data[].attributes.body
Production and Logistic Assistant

# data[].attributes.body
Product Designer

# data[].attributes.body
The keychain business, though simple, has deeper meanings for both the entrepreneurs and the consumers. For entrepreneurs, it is a platform to express their creativity through designs, which could reflect personal interest or values. Keychains symbolize emotional connections with people as keepsakes or gifts to remind them of important moments of your lives. In addition, it is a low-investment business that provides a very good avenue for those testing the business waters with minimal risk.

Consumer keychains are more than functional items; they hold an identity and experiences. Most people customize keychains to say something about themselves or some of the moments and places they have been to. Therefore, the keychain business is not really about the product being sold but the emotional connection a consumer can create with the product. Overall, the keychain business is all about creativity, connection, and an accessible entry point for entrepreneurs into the world of business.

# data[].attributes.body
The copywriting we use to highlight the unique nature of our product while urging customers to buy it is:

“Too cute not to buy”

“a waste if you don’t buy it”

“Perfect for gifting or treating yourself because cute things make life better!”

“Which Cutie keychain suits your style? Comment below!”

“If you buy this cutie keychain, you will always live in a state of cuteness”

# data[].attributes.headline
Nisrina Raihanah Binti Abdul Razak (Manager)

# data[].attributes.subject
Nisrina Raihanah Binti Abdul Razak (Manager)

# data[].attributes.body
·       Strong leadership and decision-making skills.

·       Basic knowledge of accounting and business management.

·       Excellent organizational and time management abilities.

Ability to multitask and adapt to changes in the business environment

# data[].attributes.headline
Masoqayah Binti Ismail (Product Designer )

# data[].attributes.subject
Masoqayah Binti Ismail (Product Designer )

# data[].attributes.body
• Create and develop unique keychain designs.

• Customize designs based on customer preferences.

• Ensure designs are practical for production and meet quality standards.

• Stay up to date on trends to ensure products are competitive and attractive.

# data[].attributes.headline
Elvyera Esttefy Safry (Marketing and Sales Coordinator )

# data[].attributes.subject
Elvyera Esttefy Safry (Marketing and Sales Coordinator )

# data[].attributes.body
• Familiarity with social media platforms and tools.

• Strong written and verbal communication skills.

• Basic knowledge of marketing strategies.

• Customer service skills and the ability to handle queries efficiently.

# data[].attributes.headline
Nurain Binti Suamin (Production and Logistic )

# data[].attributes.subject
Nurain Binti Suamin (Production and Logistic )

# data[].attributes.body
• Attention to detail and efficiency in assembly tasks.

• Basic organizational skills for managing inventory.

• Ability to work in a fast-paced environment.

• Willingness to take on physical tasks such as packaging and shipping.

# data[].attributes.body
The Business Model Canvas (BMC) is a tool used to design and visualise business models easily. It consists of 9 main blocks that cover important aspects of running a business. The product we are working on is a keychain. We use this BMC to plan and communicate our business journey to run smoothly.

# data[].attributes.body
Customer segments refer to the target people or organizations you are offering a value proposition. For our business product, which is Cutie_skeychain, we are targeting general customers. But our business main target is customers who are interested in cute items. Because based on the products we create, they are unique, cute, and various colors that customers are interested in. We also target customers who have problems, such as people who always lose small items such as keys or bags. Our business keychain can be used for customers who experience the problem.

# data[].attributes.body
The value proposition is the most important element of the business model canvas. It is the main driver of business operations. Generally, value is exchanged from the user for money when the problem is solved. For our business, we try to give our customers a unique, cute, and interesting keychain product with various designs and colors that our customers love. We also offer customers that they can create their own name as well as choose their favorite color to create the keychain they want. We set the price of our keychain products at a reasonable price of RM 5 based on the quality and service we provide them.

# data[].attributes.body
Revenue streams represent the cash a company generates from each customer or product segment. In the context of our keychain business, the income stream includes several methods or models used to gain profit from the sale of products or services offered. In the sale of our business, we get a profit of RM 105 for 3 months. For our business, we get income from the sale of units; that is, a customer buys our keychain product through social media such as Instagram, TikTok, and WhatsApp with a fixed price of RM 5.

# data[].attributes.body
Market channels are companies that can deliver their value proposition to their targeted customers through different channels. Effective channels will distribute a company's value proposition in ways that are fast, efficient, and cost-effective. For our business, we use social media marketing, namely Instagram and TikTok. We have 93 followers on Instagram and 34 followers on TikTok.

# data[].attributes.body
Customer relationships are the types of relationships a company establishes with specific customer segments. In addition, it also refers to the type and manner of interaction with customers to foster trust, loyalty, and positive experiences. It includes how businesses interact and maintain relationships with customers to ensure they continue to do business and buy products or services. Therefore, we provide an easily accessible communication channel, such as chat in WhatsApp. In order to maintain relationships with our customers, we set reasonable prices for our customers and provide free delivery services to them.

# data[].attributes.body
Key resources are the assets required to operate and deliver your value proposition. Key resources are the most important assets needed to make a business model work. For our business, we get our equipment from a store called MR.DIY for equipment such as packaging, ropes, and keychain clearance. For human resources responsible for the manufacturing and design of our business products. Our designers have the knowledge to design products based on the needs and wants of the customer.

# data[].attributes.body
Key partners are the people you work with to create a strategic relationship. It is a network of suppliers and partners that make the business model work. In addition, the main partner elements are those who are involved in moving the business that is carried out, such as suppliers. Therefore, the main partner or supplier for our business keychain products is store MR.DIY. We bought our equipment at the MR.DIY store, and we also got our capital from our group members, who are four people who contributed as much as RM 7.5 per person.

# data[].attributes.body
Key activities are specific tasks that are fundamental to business operation. More detail is a critical component that ensures businesses can operate smoothly and effectively. The main activities differ depending on the type of business, but they all contribute to the achievement of strategic objectives and the consistent production of value. For our business, we conduct our marketing activities based on social media such as Instagram and TikTok. For buying and selling management activities, social media is used. In the shelf creation activities, the product design is based on the customer's wishes and always meets the current market trends.

# data[].attributes.body
The entrepreneur should strategize the best and most appropriate cost structure to suit the project concept. Cost structure helps businesses manage cash flow and optimize resource management to maximize profits. As for our business products, we spend very little to create our products. Because the initial capital that our business uses is as much as RM 30. This capital is based on the collection of revenue from 4 partner members, which is as much as RM 7.5 per person.

# data[].attributes.body
In our cutie-skeychain business, the production and operation process involves several key steps to ensure that quality products are produced efficiently and comply with customer requirements for our products.

1. Design (Designing):

First we will ask for the name and color that have been designed by the customer according to their wishes.

Then we will create a design based on customer requests or market trends.

• Procurement of Materials

Buy materials such as packaging, straps, and clearance keychains from suppliers.

Ensure quality materials to guarantee product durability.

2. Manufacturing Process:

Forming: Choosing materials such as words, ropes, and other materials for jewelry as well as the color desired by the customer.

Installation: Connecting the components of the included materials according to the customer's wishes.

• Packaging: Wrap the finished keychain with a cute wrapper.

• Quality Control (Quality Assurance):

Inspect each keychain to ensure there are no defects such as scratches, misaligned designs, or poor installation.

Test product durability if necessary.

3. Packaging (Packaging):

• Wrap the keychain in a cute wrapper

• Provide additional information if needed.

• Distribution (Distribution):

Arrange deliveries to customers directly to customers

Keeping stock for future needs.

# data[].attributes.body
Company named: Lavender

Product: Cutie's Keychain

It has been founded during the year 2024 on 25 Oct by 4 students who want to try new things in life's.

Cuties's Keychain is one of the business that provided goods affordable price and served the customer with a cute design for their accessories.

Cuties's Keychain:

Is a handmade craft by the students that used for holding keys together, making them easy to carry and access. Keychains come in wide variety of styles, materials and designs and they can serve both functional and decorative purpose. Keychains are not only practical accessories for organizing keys, but they also make great gifts, promotional items, collectibles. This keychain is made from cute beads and beads that have letters on them. The keychain cord is made from accessories similar to string that is easy to shape. The difference about our keychain is you may customize your own name on it