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The two male protagonists in the ad are not celebrities, but a pair of ordinary same-sex couples from New York. Their names are not disclosed in the ad.

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https://m.baidu.com/video/page?pd=video_page&nid=17347194336737542795&sign=11570823516238039237&word=%E8%92%82%E8%8A%99%E5%B0%BClove+is+love&oword=%E8%92%82%E8%8A%99%E5%B0%BClove+is+love&atn=index&frsrcid=5377&ext=%7B%22jsy%22%3A1%7D&top=%7B%22sfhs%22%3A1%2C%22_hold%22%3A2%7D&sl=4&trace=10491118166434121013&isBdboxShare=1&_t=1628747181485
The entire advertisement uses the classic black and white color scheme, which is solemn and elegant.

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Most of their consumers have jobs on both sides, and they have no children, and their families are generally more financially capable.

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Task 1 research collection(Brand comparison)

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Task 1 research collection(Brand comparison)

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The brand I am looking for is Yili-this is a milk brand. The product is characterized by high calcium and low fat. I think the target group of this product is people who lose weight and fitness. They exercise regularly and have healthy eating habits. Satisfied people, they like reliable products with good value for money. This brand has a large market, and its price is low, so it can be purchased in many places.

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How to access marketing journals - video tutorial https://eu-lti.bbcollab.com/collab/ui/session/playback

business, BtoBmarketing,
brand markets,
human behavior,
DIY project,
manage marketing,
how communication,
experience,
product marketing,
brand management.

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https://news.sina.cn/gn/2021-07-08/detail-ikqcfnca5689128.d.html?ua=HUAWEI-ANA-AN00__weibo__11.8.2__android__android10&from=10B8295060&wm=3049_0032

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https://www.surveymonkey.com/results/SM-869W5XJD9/

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Task2(2)About the Xinjiang Cotton Incident

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Task2(2)About the Xinjiang Cotton Incident

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https://m.weibo.cn/2803301701/4619118298797364

https://finance.sina.cn/stock/relnews/hk/2021-03-25/detail-ikkntiam8197637.d.html?ua=HUAWEI-ANA-AN00__weibo__11.8.2__android__android10&from=10B8295060&wm=3049_0032

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Picture 1:
This is the window of a bag shop
It is aimed at entice
Feel:A lot of blue is used in this window. It feels refreshing to me.
Customer group: likes simple and refreshing things.
The window is
dominated by a pool in summer,Through the use of "light", "fish", "swimming circle" and other elements, the attempt to create a quiet, sophisticated atmosphere.In the intense blue light.The main product - two women's bags with high lightness in yellow and blue are as dazzling as pearls in deepwater.The swimming fish migrate in reverse, toward the metal booth, Lead the customer's attention to the main product, so as to enhance the customer's desire to buy.

Passerby A: "I think the window design is great and very attractive."

Passerby B: "I don't think so. This is more like an aquarium than a bag shop."
P2:
This is the window of a clothing store
It is aimed at education
Fell:The sharp graphics give me a sense of breakthrough, a strong sense of visual impact. Maybe the designer wants to express that we need to break free and break through external rules and constraints.
Customer group:
This group of people do not like to be bound by rules and have
individuality.

Passerby A:"I don't like this design because it is not a clothing store."
Passerby B:"I think this design is very individual and unique."
P3:
This is a showcase for sportswear.
It is aimed at entice
Fell:The blue snow mountain made of foam and orange sneakers form a strong color contrast.
Customer group:Sports person
Passerby A:"I think the design is very good. The snow mountain made of blue foam and the big blue tone all have a sense of movement. It gives people a concept of conquering nature and moving incessantly."
Passerby B:"Make people want to buy it"
P4:
This is the window of a children's toy store.
It is aimed at entertainment
Fell:Colorful and bright
Customergroup:children
P5:
This is a window on the marine animal protection exhibition.
It is aimed at education
Fell:Through the display of the beauty of fish and the ocean, the unique beauty of the ocean is shown, so people must protect the environment and protect the homes of animals.
Customer group: every one

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I've read this article about Welcome pressure easer for parents and kids: China Daily editorial.
I agree that the pressure on children and parents should be reduced in China, so that children can have more rest time to do what they like.

However, I do not agree with the teacher mentioned in the article that the teacher will teach more knowledge to the students in the tuition institution than in the school.

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chinadaily.com.cn

Updated: July 26, 2021

A volunteer teaches children how to paint at a community center in Luanzhou, North China's Hebei province on July 24, 2021. [Photo/Xinhua]

A recent circular jointly released by the general offices of the Communist Party of China Central Committee and the State Council bans the listing of tutoring agencies. It also stipulates that listed companies are not allowed to finance such off-campus tutoring in any form and states that foreign capital is not allowed to control such learning institutions.

This means that such agencies organizing tutoring services for students must not be profit-seeking. The circular requires that all such agencies must register as nonprofit-making organizations.

This is a heavy blow to those tutoring agencies that have been making handsome profits in recent years by organizing various forms of tutoring services. But the decision offers hope to many parents that they will be relieved of their anxiety about finding tutoring services for their children.

For many parents, such tuition has become a heavy financial burden and source of psychological pressure. On the one hand, they hope that training by such agencies in particular subjects will help make up for any deficiencies their children may have in particular subjects. On the other hand, they are afraid that they are imposing too much of a burden on their children who do not have enough time to relax.

Many children receive such services simply because their parents worry that their children will fall behind those who have. That explains why such tutoring agencies have been making large profits and some have already listed in the stock market.

However, their prosperity comes at the cost of the healthy development of children and the country's elementary and high school education. The latest measures are aimed at easing the anxiety of parents and the increasingly heavier burden on students.

When good teachers are invited to moonlight as tutors at such agencies and earn big rewards for doing so, they will hardly whole-heartedly devote themselves to their teaching in classrooms. Then students have to have such extra-school training.

It has become a vicious circle.

Seeking as much profit as possible has turned out to be the sole purpose of tutoring agencies. Those teachers moonlighting take it for granted that they can muddle along with their teaching at school since they can teach the kids at tutoring institutions and make good money doing so.

It is high time that such agencies were regulated to let elementary and high-school education be what it should be. Other reforms concerning the education appraisal system also need to be carried out so that the education develops healthily and students get a good well-rounded education.

Regulating tutoring agencies should be the first step toward further reform of the entire education system.

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Welcome pressure easer for parents and kids: China Daily editorial

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chinadaily.com.cn Updated: July 26, 2021 A recent circular jointly released by the general offices of the Communist Party of China Central Committee and the State Council bans the listing of tutoring agencies. It also stipulates that listed companies are not allowed to finance such off-campus tutoring in any form and states that foreign capital is not allowed to control such learning institutions.

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I support Ben&Jerry's Oppose Israel's illegal occupation of Palestinian territories, because I think the company needs to have a sense of social responsibility.

But in China I rarely see brands that speak out for social issues to market.

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Strengths: 1. I am cheerful and friendly. 2. Strong ability to adapt to the environment, can quickly integrate into the new life. 3. I like innovation.
Weaknesses: 1. Procrastination, what things like to be done later. 2. My thesis knowledge is lacking. 3. I lack software applications.
Opportunities: 1. Going abroad to study in the future can broaden my horizons. 2. I will learn some skills and knowledge. 3. My learning platform has improved. 4. I will get a better degree level.
Threats: 1. I may face racial discrimination. 2. May encounter a money crisis. 3. Facing academic pressure and competition. 4. Personal safety cannot be well guaranteed.

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When brands get real: New
perspectives on brand authenticity
a)brand authenticity.
b)I think the purpose of this article is to convince readers, because the article emphasizes the benefits of brand authenticity from many places.
1.four dimensions:(In devising and testing the measurement tool the authors show how organizations can enhance brand authenticity via the dimensions of continuity, credibility, integrity and symbolism.)
2.History(Marketing and advertising communications should reference a brand’s history, tradition and pedigree, focusing on a brand’s roots and linking the brand’s past, present and future.)
3.Anthropomorphic=Make the concept of the brand more
moving(Conveying information in an anthropomorphic manner can help build brand authenticity, humanizing the brand and allowing consumers to imagine the brand as a person. It helps consumers see the brand as a means to constructing and developing their own identity.)
4.Authenticity(Authenticity is a powerful concept. One that can deliver many brand related benefits. It can even overcome consumer skepticism – the research shows that attempts to establish brand authenticity by emphasizing a brand’s roots appear to have degree of resistance to consumer skepticism about advertising.)
5.Perceived Brand Authenticity, say the authors, emerges from the interplay of three existing views on brand authenticity: objectivist, constructivist, and existentialist.

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A picture with my "stupid dog", hahaha.

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This is ice cream made by myself😊
Production Method:

Put the dragon fruit and yogurt together and smash them, and then freeze them in the refrigerator.

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Hi everyone, my name is Honglin Li. I come from China. I like singing, painting and traveling. I will study advertising at uca. I hope that in the future, I can study and work on projects with students from all over the world.

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Through the mistakes of my thesis, I understand that when writing the thesis, I should introduce the topic first and then write my point of view.I know that (1)"every article should have a clear introduction, main body and conclusion-all of which are separated and presented in a new paragraph. New ideas = new paragraphs."
(1)fromAgnieszka Lambie

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Reading an article requires attention:
read critically, discuss the advantages and disadvantages of the article, collect facts

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a visual aid, a story, a joke, a surprising fact, a reference to 'here and now' (the audience, the place, etc).
Opening
Message
Bridge
Examples
Recap-short for 'recapitulation',