# data[].attributes.headline
impose a message without involving locals in its creation

# data[].attributes.subject
impose a message without involving locals in its creation

# data[].attributes.headline
short term wins and workplace issues are prioritized or not connected to the overall story we are trying to tell

# data[].attributes.subject
short term wins and workplace issues are prioritized or not connected to the overall story we are trying to tell

# data[].attributes.headline
seen as "one more thing" to incorporate to satisfy the IU--or seen as extraneous

# data[].attributes.subject
seen as "one more thing" to incorporate to satisfy the IU--or seen as extraneous

# data[].attributes.headline
locals frequently focus on the boss fight rather than reforming institutions

# data[].attributes.subject
locals frequently focus on the boss fight rather than reforming institutions

# data[].attributes.headline
Rebranding, when Unions for all incorporated a lot of this messaging + will this need another rebrand shortly when start to emerge from the immediate crisis (whereas "unions for all" can adapt to the moment

# data[].attributes.subject
Rebranding, when Unions for all incorporated a lot of this messaging + will this need another rebrand shortly when start to emerge from the immediate crisis (whereas "unions for all" can adapt to the moment

# data[].attributes.headline
have never tested this message frame with workers to see if its resonant 

# data[].attributes.subject
have never tested this message frame with workers to see if its resonant 

# data[].attributes.headline
clear connection between the on-the-ground fights that locals engage in and the long-term goals articulated in our narrative

# data[].attributes.subject
clear connection between the on-the-ground fights that locals engage in and the long-term goals articulated in our narrative

# data[].attributes.headline
buy in don't have leadership at local level bought into the idea of a single message across all our organizing work

# data[].attributes.subject
buy in don't have leadership at local level bought into the idea of a single message across all our organizing work

# data[].attributes.headline
our messengers reflect the values that we articulate in our narrative doc (empowered workers, multi-racial democracy, etc)

# data[].attributes.subject
our messengers reflect the values that we articulate in our narrative doc (empowered workers, multi-racial democracy, etc)

# data[].attributes.headline
Workers/members at the front of economic agenda. 

# data[].attributes.subject
Workers/members at the front of economic agenda. 

# data[].attributes.headline
breaking thru if we're telling one story so we breakthru do our locals and divisions know what that means

# data[].attributes.subject
breaking thru if we're telling one story so we breakthru do our locals and divisions know what that means

# data[].attributes.headline
doesn't role off the tongue--not something people want to pick up and use--this goes  to ease of use/adaptability/resonance

# data[].attributes.subject
doesn't role off the tongue--not something people want to pick up and use--this goes  to ease of use/adaptability/resonance

# data[].attributes.headline
paternalism - protect us versus empowering

# data[].attributes.subject
paternalism - protect us versus empowering

# data[].attributes.headline
responds to the covid moment; pandemic is uppermost in most people's minds

# data[].attributes.subject
responds to the covid moment; pandemic is uppermost in most people's minds