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The account's number of posts shows the activity of the account and reassures it's followers that this is a cause that is far from completely achieving the organisation's goals. This also attracts even more people to support the organisation as there are not many followers. The biography of the account is effective as it short, and the fact it is concise, going straight to the point, saying what they stand for, also plays a role in its effectiveness as the biography isn't difficult to understand and hasn't got much to read.

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This pages targets people who support the idea of race equality in America and the rest of the world, due to the derogation of Afro-Americans and other black populations all over the world. The objective of pages like these is to raise awareness by sharing information exposing racist issues in society, so therefore more people stand up for the cause of race equality.

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The account's posts vary their background colour, which could symbolise the organisation's constitution with the collaboration of interacial people and show that they have lots of people in their side and supporting the same beliefs: and be anti-black racism. In addition most captioned image posts have either white background with black text or vice versa, which shows how white and black populations merge naturally.

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The use of portraits, instead of angled shots, in their posts emphasises the organisation's belief in equality as the portraits perspective doesn't suggest power or vulnerability.  In the third last post, the organisation uses the celebrity's gesture, where his hand is in his chest, to evoke a sense of patriotism, commitment, dedication, and pride.

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The dominant use of blacks, whites, and the whole gradient colours in-between represents the variety of supposed races in society. The fact the pages uses iconic celebrities attracts more people to join the cause as we live in a world where most people follow others as they aren't courageous enough to act alone. The paying respects to the ones who die, show how the organisation is respectful for those who support their cause.

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The continuos use of bold and capitalized pieces of text in the posts of this account, dramatise the messages that the organisation wants to pass and makes the cause seem more serious than it might be. This is done so more people give importance to supporting this cause of racial equality.