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24x7 guidebot to nutritious recipes, healthy meal plans, and delicious food inspiration for expectant mothers

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Personality x Characteristics

NutriBot's persona is based on the qualities and traits of a professional nutritionist and physiotherapist. They embody a friendly, helpful, respectful, smart, curious, motivational, calm, and professional demeanour. They are non-judgmental, always ready to help, have the best interests of the customer in mind, and know how to motivate customers to give their best.

Pregnancy, motherhood and childbirth and diet, food, nutrition are still looked upon as a woman's domain and men don't really participate much in the meal planning and nutrition aspects of pregnancy. I wanted to address this bias and stereotype with a bot avatar that was non-gendered.

The avatar of NutriBot is an avocado, a nutritiously dense fruit that's great for pregnant women and babies. Since my chatbot provides information on healthy meals and recipes for expectant mothers, I wanted an avatar with a high visual recall.

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1. Motivated to access this information - if the mother follows a healthy, nutritious meal, the child will be well and healthy

2. Open to modern, scientific information about food and nutrition that was previously not available

3. Educated and aware of importance of nutrition and diet in general

4. Has access to smartphone, Wifi and data

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How can the chatbot address these barriers?

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How can the chatbot address these barriers?

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1. Keep conversation simple, direct, friendly
2. Ensure the content is medically reviewed and vetted by a nutritionist
3. Option to access diet and nutrition information as per the pregnancy stage (trimesters) and postpartum stage
4. Option to access nutritious recipes based on ingredients available at home
5. Information on alternative ingredients that can be used
6. Recipes/meals that can be filtered as per time available

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1. Time constraints to chat with the bot and ask for diet and nutrition information or share recipes for the community
2. No time to do grocery shopping
3. Local grocery stores not stocked specific ingredients
4. Lack of support at home to follow the diet
5. Cultural barriers to following a diet and nutrition guidelines that might be different from what the family/community follows
6. No time to cook separate meals for the family and the self
7. Physical inability to cook

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Access to information about meals, diet, nutrition during pregnancy

Trusted source of information from medical experts and nutritionists

What to eat soon after delivery and when women are breastfeeding

How does diet change for the women when baby is weaning off breast milk

Community sourced recipes (based on cultural, ethnic or regional markers)

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WOMEN
Age group: 18 - 45 year old
Specific TA: Currently pregnant and delivered in last 2 years (breastfeeding)
Specific Geographies: Tier 1 cities Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata
Language: English
Education: College graduates
Mobile device: Smartphone