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Lubbers, C.A. & Adams, W.J. 2001, "Promotional Strategies Utilized by the Film Industry: Theatrical Movies as Product", Journal of promotion management, vol. 6, no. 1-2, pp. 161-180.

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This article briefly reviews some of the major traditional promotional techniques as well as techniques more commonly used in the entertainment industry.

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The research presented in the second half of the article uses secondary data on critical reviews, awards and box office returns to determine the relationship between critical opinion and motion picture success.

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The results suggest that there appears to be little or no correlation between the opinion of critics and the success of a motion picture.

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Strengths: Data for the studies was taken from two sources. Premiere magazines, which provides a wrap-up of reviews for 100 films from 17 critics in the April issue each year, and Variety, which provides a breakdown of domestic and international box office for each movie, the data sources are authentic and reliable. Pearson Correlations were then run comparing critical scores to box office results to determine the relationship between the variables.

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Highly relevant to my research topic, this article analyses marketing strategies and promotion techniques in the film market, and also analyses examples of American and Chinese film promotions, such as Godzilla and Water Margin, and I can refer to his research to research about the link between box office and pre-publicity in my thesis.

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limitation: The thesis only examines the relationship between box office and film reviews and does not rely on methodology to examine the relationship between film pre-publicity and box office.

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Suckfüll, M. & Moellering, K. 2015, "The differential success of movie trailers", Journal of retailing and consumer services, vol. 22, pp. 138-144,

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By considering Modes of Reception as consumer characteristics, a target group-specific distribution of intentionally created movie trailers could increase the efficiency of film marketing campaigns.

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My research topic: Similarities and differences in the pre-publicity strategies of Chinese and American films in the last decade.

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A moderated regression analysis revealed that the relation between a trailer that focuses on the story told in the movie and the dependent variable Success of the Trailer (in terms of liking and intention to watch the movie) is significantly influenced by the Mode of Reception Identity Work for women, whereas the success of a trailer that focuses on the quality of the movie is significantly lower in men that predominantly use the same mode.

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The idea is discussed in contrast to the popular view that
genre is the silver bullet for target group-specific film marketing.

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Both suggest that trailers are an important factor affecting movie box office, but use different research methods

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limitation: Only the impact of trailers on movie box office was studied, and other factors were not addressed.

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The data sources are reliable and accurate, and the use of stepwise research strategy to analyze the impact of movie trailers on box office, which provides good data support for my thesis

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sub-heading:The relationship between trailers and movie box office

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sub-heading:The relationship between trailers and movie box office

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topic sentence: