# data[].attributes.headline
No lecture recording this week - student presentation week. 

# data[].attributes.subject
No lecture recording this week - student presentation week. 

# data[].attributes.body
Test Marketing Exercise
Choose a product, anything you like.  It could be FMCG, snack food for example.

Think of a new twist for your product.

Decide how best to test market your new product idea.

Prepare one slide and come back into class ready to share your product and test market ideas.

# data[].attributes.body
In teams, in break out rooms, discuss and agree relevant, useful insights to develop for one of these scenarios.

Red Team - a new online food delivery business, a competitor to Uber Eats.   Talk about who your likely customers are and why they would be likely to use your service.

Blue Team - a new pop up cronut shop, selling delicious croissant/donuts. Talk about who your likely customers are and why they would be likely to buy your cronuts.

Yellow team - a rideshare service taking small groups on winery & vineyard trips eg to the Hunter or the Yarra Valley as a weekend adventure.  Talk about who your likely customers are and why they would be likely to use your service.

Come back into class to share your insights.

# data[].attributes.body
16 min video

# data[].attributes.attachment_link.title
How stores track your shopping behavior | Ray Burke | TEDxIndianapolis

# data[].attributes.body
What did you learn today?
Add in comments below.

# data[].attributes.body
Same every week

# data[].attributes.body
How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email

# data[].attributes.attachment_link.title
Market Research Recruitment Australia | Focus People

# data[].attributes.attachment_link.description
Operating across Australia, we recruit research participants of all ages and backgrounds for market research companies.