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digital + B2B

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Leveraging analytics for targeting and personalisation of online advertising

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Leveraging analytics for targeting and personalisation of online advertising

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Targeting based on sensitive data (Facebook ads - gender, religion, and so on)

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Targeting based on sensitive data (Facebook ads - gender, religion, and so on)

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Overload of social media influencers and their impact on long term brand equity 

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Overload of social media influencers and their impact on long term brand equity 

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ethics and privacy

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case examples of dig mktg consumer / firm activity which influence sustainable behaviours, choices, consumption and production

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case examples of dig mktg consumer / firm activity which influence sustainable behaviours, choices, consumption and production

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What are the potential areas that can change scholarly discourse AND/OR add momentum on to what has already taken in place?