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FTC's role :     monitors and makes sure advertisers keep the truth in advertising laws:

+ Don’t mislead anyone
+ Claims have to be based on evidence
+ Advertisers act responsibly
+ Regulations: different from tv, radio and so on
+ Doesn’t let ads cause physical or financial injury
+ monitors ads through tv, radio, magazines, newspapers, posters, live listen,..
+ Regulate national advertising>< state regulates local matters

Advertising now is more careful than it in the past: gives facts and statistics
Famous ads:
+ A fast food chain
+ A weight loss product

Solutions:

+ Require to withdraw the ad

+ 5-10 thousand dollars or more /day

+ 2.6 million dollars and gets fined.

+ Company has to give customers a refund

Difficulty:

Monitoring ads now is more challenging than in the past

New forms of ads: internet

Ads in video games: products replacement rather than making claims

Products replacement : appears in movie games, tv programs

Sub-viral marketing’s popular: put funny video featuring a product on the internet

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- The FTC's Responsibility: Keep an eye on the world of advertising and make sure that ads keep to the truth in laws.

- The FTC focues mainly on health advertising (Advertisers act in a responsible way in beauty products and environmental claims, carefully giving facts and statistics.)

- Advertiser Responsibilities:

+ carefully giving facts and statistics

+ Shouldn’t cause physical injury to customer or financal injury.

- Difficulty:

+ Difficult to control because there is internet (A lot of company don’t know about ads laws, that’s mainly product placement rather than advertisers making.)

+ Can't see ads before they come out though: The FTC can only act afterwards and just deal with.

- Solution:

+ Force stop ads

+ Ask the advertiser to provide another advertisement to correct the mistakes of the old advertisement

+ Monetary fine

- Example:

+ Chain of fast food restaurants(False the truth: Fast food good for health)

+ Weight loss vitamin products(No specific statistics)

+ Some products are advertised online

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The FTC
1. Aim
- keep the ads to the true advertising laws
- shouldn't mislead anyone
2. Now
- companies are very careful when give the facts
3. Aimed at health
- have to be safe
- beauty products and environmental claims
- aimed at children -> healthy eating -> big issue
4. Punishments for breaking out rules
e.g:
- fast-food chain: $11,000 a day or more
- weight less company: $2.6 million in fines and had to refund the public
5. New forms of ads: Internet is still challenging.

- Product placement: appears on the movie, game, TV program

- Sub-viral marketing: deliberately putting a funny video on Internet

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1. Claims :
- Based on evidence
- Facts and statistics
- Many benefits of health products or beauty products
=> Make sure advertisers - responsible for their acts.
2. Ways to find advertisement break the rules :
- Report from public of ads misleading
- Monitor ads after coming out ( such as television, radio, magazines)
- Have to deal with many national and local matters
3. What happened when breaking rules :
- Give a fine
- Sometimes giving customers refund
- Withdraw the advertisements
4. New forms of advertising :
- On the Internet
- TV program
- A game or a movie

# data[].attributes.body
1.The FTC
+makes sure:
•ads keep the truth and don't break the rule
• advertisers act responsibly
+ focuses on health ad, beauty products, environment
+ checks ads on TV, radio, magazine, newspaper, poster

2. The "truth-in-advertising" = not mislead the public

3. Example of ads break the laws
+weight loss products: an example of untruthful ad

+The fast-food chain
•break the rules
•must withdraw the ad

4. Sub-viral marketing
+ features a product on the internet

# data[].attributes.body
The FTC:
- Make sure ads don't break the law, keep the truth in advertising.
Ads in the past:
- Can say anything they want, untruthful ads
Ads now:
-  Having more laws, mustn't mislead the public.
- A lot on the internet difficult to control
Actions of FTC:
-  Aim at health
-  Check ads on where they appear
-  Punish companies that break the rule of advertising

# data[].attributes.body
1. FTC's mission:
+focus on the world of advertising
+make sure ads truthful & not mislead

+claim has to be base on evidence

2. Ads

+In the early day: company could say anything they want.

+Now: need tocareful when give facts and statistics

3. FTC's main areas

-Health:
+hard to prove the benefit of health product & safety

-Beauty product

-Ads aim to children
+healthy eating seem a big issue

=> make sure advertisers act in responsible way

4.Activities
+Find ads break the rule

-people contact when they see things  misleading on TV, radio

+Deal with national ads (local ads)
-make them withdraw
-refund

5.Difficult
+Internet challenging

+Product placement

# data[].attributes.body
The FTC
Aim
- keep the truth in ads laws
- not mislead
- based on evidence
Giving facts and statistics
- Health claims safe <=> beauty products + environmental claims
- Ads aimed at children => responsible way; careful
- Physical injury or financial injury => lose money + be misleading
New forms of adsing affected
- find ads break the rule
- internet of course - cheap + easy
- ads + video games + TV program

# data[].attributes.body
FTC:

Aim at: -Keep the ads truthful

-Make sure advertisers act responsibly and not mislead the public
Mainly on: Health, beauty products and environment
Ways to find: Public contacts+ self checking
Actions: -Withdraw the ads eg.a fast food chain restaurant
-Ask the advertiser to correct the mistakes of old advertisement
-Fine.
Advertisements:
In the past: -say anything they want
eg. weight lost products with no statistics
Now: -Careful
-More difficult to mornitor

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interview about FTC
Tasks :
keep to the truth at advertising law, make sure advertisings are not break the rules

Focus:
health prod,safety prod, beauty prod,environment claims, aim at children

National code:
different regulations, physical and financial injury

Ways to figure mislead ads:
mostly ppl report, members of the public competitor

Operating range
TV, magazines, newspapers posters,...
deal with national advertising, local matters refer to states

Famous cases of mislead ads
fast food chain, weigh loss product

Result of mislead ads
withdraw, refund, fines, corrective advertising

Product placement
movies, games, TV

# data[].attributes.body
- Claims:
+ Checking and making sure that ads don't break the law.
+ Now though these days advertisers have to be very careful when giving facts and statistics.
+ Focus mainly on health advertising.
+ Advertisers follow different regulations, depending on where the ad appears.
- Areas:
+ Health, safety
- Place:
+TV, radio, internet
- Solutions:
+ Take various steps to stop advertisers that break the rules.
+ Give a fine.
+ Refund
+Withdraw the ads
- The way companies advertise has change much over the years.

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FTC - US Federal Trade Comission
- Role:
+ monitor ads
+ ads not break the rule
+ not mislead the public ( example: weight loss products )
+ advertisers act responsibly

- Areas: health, safety, beauty,..

- Place: Ads on TV, radio, Internet

- Tasks:
+ not allow ads cause people harm
+ only regulate national advertising
+ various regulations depending on each ads: withdraw, monetary fine
( example: a fast food chain that claimed its food was healthy )

- Difficulties:
+ difficult to monitor controls than in the past
+ the rapid change of ads

# data[].attributes.body
- FTC's work:
-keep an eye on the advertising
- make sure advertisers keep to the truth in advertising laws-> make claims with evidences.
Regulations:
- no natinal code-> not diffirent for TV, radio.
Find ads break the rules:
- monitor ads misleading
- act afterward
Solution:
-withdraw ads
-fine

- Ask to provide another advertisement to correct the mistakes of the old advertisement
New forms of advertising: Internet-> challenging, difficult to control

# data[].attributes.body
An interview about some ways of FTC to control advertising
1. The FTC's responsibity
- makes sure ads to be true and advertisers act responsibly
- focuses on health advertising
- checks ads on TV, radio, magazines, newspapers,posters, leaflets,etc
- take steps to stop advertisers that break the rules (withdraw the ad...)
2.  examples of companies that broke the laws:
+ weight loss product-> untruthful advertising-> pecuniary penalty
+ A fasst food chain -> claimed its food was healthy-> withdraw the ad
3. difficulty
- difficult to control than in the past
- FTC can only regulate national advertising
4. solutions
- withdraw the ads
- pecuniary penalty

-

# data[].attributes.body
* The FTC  makes sure ads keep the "truth-in-advertising" laws & not mislead:
- Claim based on evidence
- focus mainly on health and safety ads
*Ads:
- in the early day: say anything they want
- now: very careful -> diffic to mornitor
* Advertisers follow diff regulation, depending on where the ad appears
- act in responsible way
- no national court -> ads can be unfair
* Ads break the rules:
- The FTC dont c ads be4 ads come out
- Only act afterwards
* Famous cases advertisers broke the rules
- plenty
-> if continue -> be given fine

# data[].attributes.body
The FTC:
- Make sure ads don't break the law and act responsibilities
- Focus on mainly on health product
- Check ads on TV and radio , newspaper and so on
- Take various steps to stop advertisers that break the rules
- Can only regulate national advertising
Advertiser:
- Follow different regulations, depending on where the ad appears
- Carefully giving facts and statistics
- Changed much over year
- Shouldn't cause physical and financial harm.
- The " Truth-in-advertising ": claims with providing evidence
Difficult:
- More difficult to control
- Can't see ads before they come out through
Solution:
- Force stop ads
- Punish  by finning
EXAMPLE:
- Weight loss products
- Fast-food chain ( false the truth)
- Products are advertised online

# data[].attributes.body
* FTC:
- Monitor ads, make sure they don’t break the rules.
- Focuses on health advertising (beauty products, environmental claims and advertisements aimed at children)
* Ways to check:
- Report from public
- FTC can only act afterwards the advertising come out
- Can only regulate national advertising
* Punishment:
- Give a fine
- Withdraw the advertisements
- Give refund to customers
- Corrective advertising
* New forms of advertising:
- On the Internet
- On a game or movie
- TV programs

# data[].attributes.body
FTC works:
-keep an eye on the world advetise
-make sure that adver keep to the truth than advertising lost.

The ads :
-has to be truthful and they shouldn't  mislead anyone.
-Claim have to be base on the evidence.

-FTC FOCUS ON HEALTH

+ safe: if they say it’s safe --> have to be safe
+also with beauty product and environmental claim and any ads aim to children --- healthy eaten –> big issues

-> monitor: tv magazine, radio, newspaper, poster so on

FTC just deal with national advertising.
-When someone break the rules:
-Ask them to withdraw the ads if they still continue ---> fines 5-11000 $/ per day or more

Form of advertising affected FTC works:
THE INTERNET --> challenging
MOVIE GAME OR TV PROGRAM -> sun-viral marketing -- popular

# data[].attributes.body
FTC main aim :
make sure adcertisers act responsibly

"truth-in-advertising":
-mislead noone
-ads base on evidence
- ads shouldn't cause suffer physical or finacial harm

breaking rules :
- Give a fine
- Sometimes giving customers refund
- Withdraw the advertisements
new forms of advertising :
- On the Internet
- TV program
- A game or a movie
-

# data[].attributes.body
FCT:
base on envidence
truth-in-adv law
shouldn't mislead anyone
act responsibility
safety
mainly on healthy adv
the adv appears on internet, tv program, game or movie

# data[].attributes.body
Federal Trade Commission(FTC)
1. Responsibility
- Keeping eyes on the world of marketing
- Making sure that ads keeps to the truth
2. Focus on
- Health products
- Beauty products and environmental claims.
3. Solutions for breaking out the rules.
- withdraw, giving fine, refund.
4. Product placement
-TV, games, movie...

# data[].attributes.body
1. Target:
- Advertisers keep to the truth in advertising laws.
- Their ads have to be truthful.
- That they shouldn't mislead anyone.
- Claims have to be based on evidence.
2. The situation:
- Nowadays advertisers have to be very careful when giving facts.
- Focus on a particular health -> product health
-  Any ads aimed at children especially now that healthy eating.
- break the rules mostly people tell us
- the public competitors they contact us about ads they think are misleading
-  fast food chain actually claimed its food was a healthy choice ...
3. Example:
-  if they continue false advertising we can give fines of up to $11,000 a day.
- they paid $2.6 million

# data[].attributes.body
FTC:
* Keep an eye on ads: truthful, shouldn't mislead, responsible
* Areas: Health
- benefit and safety
- beauty products
- environment involved
- associated with children
* Regulation diffs TV, radio
ad: physical financial injury
Ways to find: Public reports, contact
Monitor activities:
- mag, posters, papers
- Local ads -> State
Famous cases:
- Fast-food chain: claim to be healthy
- Weight lost: $2.6 mil in fine
+ withdraw ad
+ fine 11.000$ a day
+ corrective action: refund, correct
New forms of ads:
- Ads on internet, in video games
- Product placement: tv, show, movie: billboards, car
- Subadvertising: funny video -> share worth friends
=> make sure that this is ad

# data[].attributes.body
1. FTC's responsibility:
- Makes sure ads don't break the law
- Focus mainly on health advertising
- Check ads on TV, radio, internet, newspaper, ...
- Make sure ads act correctly
- can take various steps to prevent ads that break the rules
- Focus on national ads
local ads -> state
-> nowadays, monitoring ads is more difficult than in the past
2. Ads' responsibility:
- Truth-in-advertising
- Shouldn't mislead the public
- Shouldn't cause people to suffer physical or financial harm
3. Ads break the rules:
For example: weight loss products
fast food is healthy
-> Give a fine
Withdraw
refund
4. New forms of ads:
- Internet
- TV
- A game
- A movie

# data[].attributes.body
the FTC:
1. makes sure ads keep the truth in law
- focuses on health ad
- checks on tv, radio, magazine
2.the truth-in-advertising : not mislead the public
3, find ads break the rule:
-Act afterwars
- regulate national advertising
4. solutions: refund, withdraw
5. Product placement: tv, movie

# data[].attributes.body
The FTC:
- The purpose: keep an eye on the advertising world and make certain that ads don't break the advertising rules or mislead anyone.
- Focus on: health products, beauty products and products aimed to children
- Activities: +prevent ads break the rule
Eg: people contact to the FTC when they saw ads misleading on state advertising
+get fined
+ refund
+ withdraw ads
- Sub-viral marketing : putting a funny video

# data[].attributes.body
FTC's responsibility:
- advertisers keep to the truth
- advertising to be truthful
- FTC focuses on health advertising mainly (beautiful products, environment claims )
Find advertising break the rules: reported
Punish to advertising break the rules:
- give fine
- give customers refund
- withdraw
Advertising today:
- internet
- tv
- game
- movie
- sub-viral marketing: feature product on funny video

# data[].attributes.body
* The FTC :- Keep an eye on the world of advertising and make sure that ads keep to the truth in laws.

- focuses mainly on health advertising (Advertisers act in a responsible way in beauty products and environmental claims, carefully giving facts and statistics.)

* Rules :

+ carefully giving facts and statistics

+ Shouldn’t cause physical injury to customer or financial injury.

* Difficulties:

-Difficult to control because there is internet (don’t know about ads laws, that’s mainly product placement rather than advertisers making.)

- Can't see ads before they come out though: The FTC can only act afterwards and just deal with...

* Solutions:

+ Force stop, withdraw ads...

+ Ask the advertiser to put out another advertisement to correct .
+ refund to customers.
*Examples:

+ Chain of fast food restaurants(False the truth: Fast food good for health)

+ Weight loss vitamin products(No specific statistics)

+ Some products are advertised online

# data[].attributes.body
* Claim:
- Keep to the truth in advertising laws.
- Act in a responsible way.
- Fact and statistics.
* Break the rules:
- Withdraw the ads.
- Give fines.
* New forms of advertising:
- Internet
- TV
- Game
- Movie

# data[].attributes.headline
Group 5: Phuong Anh, Mai Anh, Mai Chi, Thu Phuong

# data[].attributes.subject
Group 5: Phuong Anh, Mai Anh, Mai Chi, Thu Phuong

# data[].attributes.body
The recording illustrates the benefits of using mascots in marketing. First of all, companies take advantage of mascots to make customers identify, remember and understand their products. Secondly, mascots can be easily seen on social media not only because they are colorful, eye-catching but also encourage people to share them online. Thirdly, using those symbols can help increasing sales and promoting public services. Last but not least, through the mascots, advertisers want to give the message to protect the environment. Consequently, the author implies that companies should utilize some mascots to ameliorate their marketing strategies.

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group 8: Minh Quang, Phuong Thuy, Thanh Quynh

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group 8: Minh Quang, Phuong Thuy, Thanh Quynh

# data[].attributes.body
MAIN IDEA: Why many companies use mascots to advertise?
The speaker explained why many companies use mascots to advertise. He said that mascots are both effective and inexpensive. He gave comparisons between a mascot and a spoken person and showed that mascots are better than speaking in finances and in the long run. He also said that communication between mascots and company was improved considerably; moreover, people could bear in mind advantages and name some kinds of productions as well as our relationship with the product. Thanks to mascots, public services can be promoted, and protect the environment.

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Nhóm 2: Đào Công Đức, Nguyễn Lan Anh, Phạm Thị Ngọc Khánh

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Nhóm 2: Đào Công Đức, Nguyễn Lan Anh, Phạm Thị Ngọc Khánh

# data[].attributes.body
The recording is about a well-known marketing tool and that was mascots. Firstly, companies use mascots because of their effectiveness and inexpensiveness. As he said, mascots are appealing to customers because it is easy to recognize, remember, and understand the products, so he used the M&M mascot, a colorful candy, as an example. Then, he compared the benefits of mascots to celebrities. The famous actors may have haters, get older, ask for more money, get sick or go on vacation at the wrong time, but mascots are not the same. They don’t age, can be more trendy or something like that. In the long run, mascots help companies enhance brand identity, and the speaker gave some figures about Aflac, Coca-Cola, McDonald’s. In terms of digital marketing, mascots are successful on social media where users share information they like. When they knew the products, they would share them online with more and more people. Therefore, mascots can help promote selling products. The speaker also indicated a survey to emphasize the public service promotion of mascots, environmental protection, for example.

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Group 3:Lương Thị Thùy Trang, Nguyễn Trần Phương Anh, Chu Thảo Linh, Mai Quí Vương

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Group 3:Lương Thị Thùy Trang, Nguyễn Trần Phương Anh, Chu Thảo Linh, Mai Quí Vương

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Summary:
The topic of the recording is about the benefits of using mascots in companies. First, the professor stated that mascots can increase customers identification, remembering and understanding their products and he take M&M mascot as an example. Then, Mascots are considered to be dominant compared to celebrities because they don't get old and are improved to be more popular while influencers can have haters, get older, ask for more money, get sick or go on vacation at the wrong time. He also said that Mascots successful on social media because users can share any information they like. When they knew the products, they would share them online with more and more people.  In addition, mascots can help promote products and market other things. For example, they use them for public services in some way: help promote public service like conservation or other environmental issues.

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Nhóm 6: Phương Thanh, Nông Thanh, Thuý Quỳnh

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Nhóm 6: Phương Thanh, Nông Thanh, Thuý Quỳnh

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The speaker explained why utilizing mascots for advertising is getting increasingly popular, according to the recording. First and foremost, he stated that mascots are incredibly appealing, inexpensive, and easy to recognize, and M&M was given as an example. Another argument suggested is that mascots are easier for customers to approach than celebrities. Mascots, on the other hand, do not age and are upgraded to become more popular, whereas influencers might have detractors, age, and ask for money. Furthermore, mascots are successful and famous on social media, where people may share information they find interesting. People are more likely to communicate about them and share about their life. Eventually, mascots may also be used to promote products and other types of marketing. They can promote them as symbols to improve sales and advertise public services. Hello Kitty, for example, helps businesses sell more toys, clothes, and other items.

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Group 4: Vy Ngọc, Thu Hải, Linh Nhi, Thu Hà.

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Group 4: Vy Ngọc, Thu Hải, Linh Nhi, Thu Hà.

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The recording shows us the significant advantages of mascots in marketing. First, companies used mascots as an advertising strategy because of their effectiveness and inexpensiveness. They have an impact on helping the client identify, understand and remember the products. Second, mascots are popular because they are colorful and eye-catching. On the contrary with celebrities, mascots don't get old and sick or even hated. Last but not least, using mascots can deliver great benefits to public services. They can increase sales, promote utilities. On the whole, the speaker implies that mascots have played an important role in ameliorating their marketing strategies.