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Diana Ross
Don Cornelius
Cher
Elton John
Beverley Johnson-  Johnson rose to fame when she became the first African-American model to appear on the cover of American Vogue in August 1974.
Bianca Jagger

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Algoo, J (2015) Diana Ross’ Best Style Moments [Image] Available at: https://www.harpersbazaar.com/culture/features/g5458/diana-ross-style/ [12.10.20]

Algoo, J (2015) Bianca Jagger’s Iconic Style [Image] Available at: https://www.harpersbazaar.com/culture/features/g5648/bianca-jagger-style/ [12.10.20]

Carlos, M (2016) Happy Birthday Beverley Johnson! The Ageless Style of Modelling Trailblazer [Image] Available at: https://www.vogue.com/article/beverly-johnson-vogue-model-birthday-black-models-grace-jones [14.10.20]

Spanos, B (2019) Bob Mackie: My Life in 12 Dresses [Image] Available at: https://www.rollingstone.com/culture/culture-features/cher-bob-mackie-dresses-broadway-841553/ [13.10.20]

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https://www.reddit.com/r/OldSchoolCool/comments/7vzxt3/cher_and_elton_john_1975/

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https://www.harpersbazaar.com/culture/features/g5648/bianca-jagger-style/

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http://2.bp.blogspot.com/-MAiVx2hdoRc/TbTckKeKxCI/AAAAAAAAGho/qKvhO26BU0s/s1600/01164_diana-ross-017_122_61lo.jpg

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Michael Jackson- During the Disco era, Michael Jackson began his solo career. Michaels transition to disco music was seamless, disco music catered to all audiences so he quickly gained attention from white americans. It helped shaped his sound which led him to becoming King of Pop. - Rock with you, Off the Wall. https://blackmusicscholar.com/michael-jackson-disco-era/
ABBA- Two married couples responsible for bringing popular music to the world. "bigger than the beatles". Dancing Queen is included in one of ABBAs biggest hits.-seen in jukebox musical Mamma Mia.
genres of pop, europop and disco.
https://www.liveabout.com/abba-kings-and-queens-of-europop-2522022

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It started with Grasso using a pair of headphones to listen to the incoming record so he could mix the two together and maintain a continuous flow. DJs then started to explore ways of extending records, say by buying two copies of the same single and then mixing them together.
https://www.bbc.co.uk/programmes/articles/23hgH64c0cvLlwYjfmzcztJ/6-ways-disco-changed-the-world

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emerged in 1970s from USA urban nightlife.
Disco music allowed sound systems, mixers, loudspeakers, lighting to be developed. The disco platform allowed social fancing to become popular. Disco broke the rule of needing to be in a couple to go to the dance floor.
First Disco song on the American Disco chart was 'Never Can Say Goodbye' by Gloria Gaynor.
Jackson 5 and the Glee cast also made recordings of this song.
Disco Dancing- a style of dance dependant on disco music. Disco music consists of stronng, rising vocals over a steady beat and bassline.

https://www.bbc.co.uk/programmes/articles/23hgH64c0cvLlwYjfmzcztJ/6-ways-disco-changed-the-world

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Pop music influence. 70s music greatly affected the fashion styles. Disco mussic brought a different atmosphere from previous trends . Disco ladies wore glittery mini dresses and the guys wore tight polyester pants.
Disco reflected the idea that "discos are nothing if not a fantasy world, where you can change your identity by changing your costume'.

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popular fashion 70s disco included a dancing dress or bell bottoms with a small crop top. Not only did women wear flares but men did too.

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This is a department store finding innovative ways to create money. For example, melting candles to resell them. They also focused on food and drink, mostly hampers for tea, buscuits, confectionary, wine and spirits as well as gifts and homeware. They found ways of producing things closer to home: like homing bees on the roof for them to make honey to sell. Opening in new retail spaces like airports and pop-up shops.

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This is a non-verbal langauge that communicates to others an impression of social status. Traditional- hieroglyphics
Modern- emojis
Denotation- what we see Connotation- what it means
For example, yellow makes us think bright, happy, summer, warmth
Therefore, businesses use logos to create a face for their brand. It can include a tagline message when you're in absence.
Propaganda- Always comes from somewhere, usually created for a reason or purpose. The information, images or ideas often give just one part of an argument. The intention of influencing peoples opinions.

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Responsible Sourcing Network
This is a USA organisation that asks brands to avoid using Uzbek cotton by signing up to it's cotton pledge. By signing up, the brands pledge to communcate their policies to suppliers as well as use traceable documents for all the cotton products. Fifteem companies in retaik have signed the network for them to not knowingly use cotto from Uzbekistan
-Amazon, Asda, American Apparel, Forever 21, Tesco, Gap, M&S, H&M, Patagonia, Primark. https://www.ethicalconsumer.org/fashion-clothing/ethics-cotton-production

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‘Not to mention, at $155, juicy coutures tracksuits weren’t cheap, but they were accessible’. Businessinsider.com

‘And it was seeing celebrities wearing Juicy Couture that really drove the brands success.'

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A rise in fashion libraries that enable you to rent fashion garments and accessories so consumers can access affordable yet higher quality, luxurious items.

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Down feathers are prized by the fashion industry because of its low carbon footprint and ability to give warmth in freezing temperatures. However, it is not ethically positive since birds are plucked live which can be very painful. However, alternatives from a brand like Patagonia, refuse to use live-plucked down. Instead, choosing recycled or trackable down from birds that have not be live-plucked neither force-fed.

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In fur farms, most animals are killed through beating, gassing and electrocution, which is completely unethical. Not only real fur, but faux fur is recommended not to be bought in fast fashion since they have been found to be made from non-renewable products like Nylon and Polyester. Linking to Tracksuits, that are often made from nylon and polyester, some alternative fabrics could be:

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'Shows played out among trees, not flowers'. Trees were brought from France, Italy and Germany where they were dying, to be used in the scene of the fashion walk. Their idea came when their 'sets of season' past show bloomed hundreds of temporary roses which are now no longer. This didnt fit with the current cycle of sustainability.

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Film porducing, Harvey Weinstein, massively famous for achieivng such successful films, everyone wanted to work with him. However in 2017, he followed with sex abuse allegation dating back to the 1970s. This shows just the power celebrities have for being who they are and what they can potentially get away with depending on who they are.
- Stars of Weinsteins films appeared on more than a dozen vogue covers.

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George Gordan Byron, was a British peer, in the leading figures of romantic movement. He became particularly famous for his looks and presence. He died at just 36 from a fever.

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Catherine Fischer developed her public image by emphasizing her beauty and charm. She was one of the first celebrities to be famous but not for being an actress, musician or member of royalty. Also being massively famous when she purposely fallling off her hrose and exposing that she wore no underparnts.

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- Tracksuits become brighter, including a tech part which is very engaging
- A link to face masks due to current situation, face mask to match/attachment.
- Continuing with the gender equal shape.
- Bring in current trends, corset to shape the tracksuits. Not just baggy styles
- Bring higher designers in for unique pieces which give the wow factor when worn out.
-embellishment, personalisation
- in shops and online, digital fashion, enables you to look in the mirror to see if you like the design before paying postage.

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One way rihanna styled the tracksuit was pairing it with pointed boots. This way men and women can hop on the trend- western boots with their trackies (instead of trainers).

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For many, the tracksuit linked to different music. From outer New York blasting music, hip-hop and rap culture began to hit radios/MTV in the 1980s. This is where the shell suit originated from, this was a modern day tracksuit that became a rising trend for breakdancers.

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Bruce Lee wore a yellow tracksuit in Game of Death- which became an iconic look that would be homaged in Kill Bill volume 1.

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"The history of tracksuits: proff that style is not only an art, but a sport"
https://www.frankandoak.com/handbook/style/history-of-the-tracksuit

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once restricted to walkers or gym goers, the tracksuit is now an evolved fashion statement.

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Sportswear is increasingly popular, being Gen Z favourite due to bold designs, comfort as well as a unisex fit- acceptable for all. Therefore, tracksuits reflect the gender neutral message young people support. Sportswear is continuing to expands its unisex garments, using transgender models for Gen Z to feel confident in the clothes they choose to wear.

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In the Nike store, on Oxford Street we found plus size models but only in the womens section. This shows more controversy over what fashion is now acceptable. This is kind of showing how women have more opportuntiies to be themselves.

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For men and women, it is more acceptable to wear what they like nowadays. For example, men can wear skirts and dresses however little men actually do. Many wommen find themselves shopping in the mens department, as well as fashion trends becoming baggier/oversized. Relating to gender, makeup is mostly worn by women. Men who can wear makeup if they choose, often don't, you find more gay males wearing makeup to show their personality confidently.
Compared to the history of gender, it is more acceptable to wear what you want but at the same time there isn't as many opportunities for men.

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Visitng the Adidas store, we came across a personalisation area where you can choose badges and colours to go onto face masks, shirts etc. We found the customer service much better than Nike as they were all polite and willing to help. We eventually made our way downstairs , where we were invited by a lady to downloads the adidas app to recieve a free face mask. This is a great way to promote their brand, the face mask came in a paper adidas bag which we then obviosuly held around London.

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We visited Nike Town on Oxford Street, on the first two floors there wasn't much artifical reality- persanlising customer experience. However, on the 3rd flooor we reached their personalisation area. This was a large area in the middle of the store, very inviting.

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multi-channel
interacting with customerd using indirect channels. ie websites, mobiles, emails
omni-channel
different methods of shopping available to consumerd
m-commence
buying and selling through wireless, handheld devices
artificial intelligence-
personalising the customer experience
augmentive reality
interactive real world environment
virtual reality
simulated experience that can be similar or be completely different from the real world
personalisation in retail
this is the process of using personalised data to provide tailored experiences to shoppers in retail environements.
internet of things
interconnection via computing devices embedded in everyday objects

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This brand focuses strongly on the fact that ethical activewear is hard to find because of the little sustainable materials available and functionable for the purpose. They use organic cotton.

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Due to Nike being such a high demanded brand, obviously their globalisation input is going to be quite high. However, Nike have managed to use completely renewable energy, using wind, solar, geothermal, biomass and hydro. They have also chosen to never ship products via any sea route in the delicate Arctic ecosystem.

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Major brand Nike, include transforming trash into source materials to reduce the global carbon footprint. To be sustainable they have introduced a new shipping box. This has been made to produce half of its average carbon footprint. The cardboard comes from recycled sources and wood coming from managed forests to reduce deforestation.

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one example of a brand whos sells leisure wear inclduing fleeces and tracksuit bottoms is Patagonia. They are one of a well know sportsbrand who aim to be ethical. The ethics their brand entice with are B-Corp, eco friendly, organic and fair trade.

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The comfortable two piece was worn by many. From Bob Marley (80s), Paris Hilton (90s) to Rihanna present day.

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As UK grime scenes expanded, Skepta took modernized yet casual inspired sportswear and readjust it for the present day.

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As time went on, TV shows and films introduced more mentalities of the tracksuit to the public. For example, The Sopranos and The Departed attached the tracksuit to mafia cultures dress sense which gave the public the idea of what to wear when making money and giving orders without leaving the house. Nowadays, tracksuits are common in youth and even olders may be seen in them.

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One example sees Britney Spears completed out her entire wedding party wiht custom tracksuits.

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Juicy Couture captured a new wave of style when celebrities started to go about their daily lives in a soft velour tracksuit made by Juicy Couture.

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In the fashion world, celebrities help to make a trend. With the tracksuit, Jay Z used his
respective persona and clothing labels to start the mentality that wearing a tracksuit on the daily meant you were wealthy so you didn't need to worry about the idea of what to wear.

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The labels first step introducing apparel was a tracksuit. In collaboration with the German Football star, Franz Beckenbauer in 1967 saw the tracksuit being worn for sports then 3 years later in the 70s was seen making an appearance into fashion.

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suitable for many body types, costs vary and many different styles to suit your taste. ever-popular fashion piece.

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The shell suit tracksuit is commonly a bright coloured jacket and trousers in nylon or gore-tex (waterproof material). filled with bold colours, flamboyant styles and destinations from streetwear to club floors.

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the shell suit tracksuit origins in the sports tracksuit in the 1960s. American star sprinters Messr John Carlos and Tommie Smith were spotted warming up in tracksuit co-ords. Jackets usuallt feature buttons instead of zips. https://www.frankandoak.com/handbook/style/history-of-the-tracksuit
1967- Adidas became a competitor in the begining of the tracksuit trend, they started with a collaboration with German soccer star Franz Beckenbauer. From sports to style.
1970- jogging became a craze, tracksuits became unifrom for amateur athletes- soccer moms to President Jimmy Carter (USA).
1975-
This is when Tracksuits first became popular, they were often made from cottom, polyester. In the late 1970s, velour became popular, this became the most used fabric on a tracksuit.

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the tracksuit was reinvented into streetwear/dancefloor shell suits. This was popular with the hip hop and breakdancing era.
1990s- Tracksuits truly hit the ground with current celebrities of the time. 1992, summer olympics saw the USA sends the first mens basketball team in tracksuits patterned with an oversized flag.
Meanwhile, in the UK, the tracksuit popularity rocketed for british football fans. Introducing the stereotype of the working class and 'lad culture'.

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The velour tracksuit became one of the msot dominant styles in the 2000s. Celebs like Kim Kardashian to Paris Hilton were being snapped from the papperazzi in the trending look.
2010- During the 2010s, streetwear and sportswear continued to rise in a trend of comfortbale yet trandy loungewear. This is a timelessly trendy garment that still has many functions for many places.

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mix and match-
Relaxing dress codes are everywhere since Lockdown. Therefore, more and more people are wearing tracksuits for both ootd and in the office. Trackpants are being pared with crop tops and swapping the top out for a blazer with trainers to create a professional but not pretentious look.