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Hand in day, completing my final reflection blog. Starting this morning by adding to my essay, the last thing to do is complete my bibliography throughout the day. I need to add some images and check the word-count before handing it in later this afternoon. Mid-day I've added 8 references just from websites, still need to add images. I have read through my essay and reduced the amount of words since my word-count was too high. This afternoon, I have finished the bibliography and added images, using one of my own from the research when we went to Selfridges. It included the bling accessories on the shoe laces.  

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Hand in day, completing my final reflection blog. Starting this morning by adding to my essay, the last thing to do is complete my bibliography throughout the day. I need to add some images and check the word-count before handing it in later this afternoon. Mid-day I've added 8 references just from websites, still need to add images. I have read through my essay and reduced the amount of words since my word-count was too high. This afternoon, I have finished the bibliography and added images, using one of my own from the research when we went to Selfridges. It included the bling accessories on the shoe laces.  

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Morning, 7 o'clock on the train, I've been thinking about what i need to complete today. This week commencing is the hand-in of my project.                       Today I need to finish drafting my essay and then re-read to make sure it's at it's best standard of mine. Timeline is complete as well as the research padlet. Looking into next weeks project, we started looking into subcultures during the eras. Personally, I found the 1980's most interesting. Shoulder pads currently making their way back into fashion 2020 for a while now!                       

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Morning, 7 o'clock on the train, I've been thinking about what i need to complete today. This week commencing is the hand-in of my project.                       Today I need to finish drafting my essay and then re-read to make sure it's at it's best standard of mine. Timeline is complete as well as the research padlet. Looking into next weeks project, we started looking into subcultures during the eras. Personally, I found the 1980's most interesting. Shoulder pads currently making their way back into fashion 2020 for a while now!                       

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Overall today, we covered hollistic approach to branding. I've learnt that when designing a brand a pop-up shop, as well as an email and catalogue- it all needs to be consistent in theme. Therefore, I've been researching into 'Guess' current colour schemes. These seem to be Red, Black and White.
Later on, I started designing my pop-up shop layout, including an ipad for orders and changing rooms. Looking into their Brand image, they seem to keep a classic yet luxury image. To move forward I would like to choose the apparell clothing as I feel this is best suited for the 18-40 year olds I am aiming to sell to. Not only this, I have chosen the season to be Christmas because i feel this is one of the most exciting times as you can really play around with layouts.

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Here's my space for expessing my feelings into how my days at the fra and research are going. For project 1, we've been given a brief to choose a garment and research into the history leading to the future of the item. I chose to look into the 'tracksuit' as I myself, love the idea of keeping on trend yet being comfortable too. I've enjoyed looking into the brands surrounding a tracksuit. Who would've thought how many  

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Here's my space for expessing my feelings into how my days at the fra and research are going. For project 1, we've been given a brief to choose a garment and research into the history leading to the future of the item. I chose to look into the 'tracksuit' as I myself, love the idea of keeping on trend yet being comfortable too. I've enjoyed looking into the brands surrounding a tracksuit. Who would've thought how many  

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Harvard referencing- a confusing task. This morning the group was taught how to harvard reference. I feel I've managed to get my head around a little bit of it but practise is still needed. On the train home, I'm going to find the websites to some images that are going to be in my essay and begin to reference them.
This afternoon, I spent time researching into animal welfare linked to the materials in tracksuits. Since animals are a big love of mine, I would like to add a touch of ethically and sustainable materials into my future garments. Overall, a successful but long day continuing my project.

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We started this morning researching into Drapers news, finding out about a current retail news artical. Drapers is simple and easy to follow which is great when i'm trying to find information quickly. Interestingly, I found out that ASOS launched their new 29 piece collection yesterday, fit for different sustainable purpose and including unisex products. Later on in the day, I continued researching into my garments and starting to add more to the technology side of my future garment. I personally would love a personalised tracksuit for myself in the near future!

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Friday 23rd October
Today I researched into my local area- Verwood. Majority of the population is young a would benefit from a mainstream pop-up shop rather than a luxury brand like Chanel, Gucci etc.
Therefore, I looked into some brands: Bershka, Stradivarius, Guess, Missguided and Topshop.
I have made a final decision of Guess. I have chosen this brand becuase it fits well within the local area and is suitable for all when shopping in the bigger stores. I feel the price range is perfect as the items price range vary.
Next step is to look further into what areas of fashion I will be focusing on- the target market.

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Today led to more research! Whilst researching into celebrities who wore tracksuits, i found out that Britney Spears had her bridal group fitted with Juicy Couture Tracksuits. I personally found this really interesting as I have a low-key love for Juicy tracksuits. I really love the velour materials they use, as well as their diamante ranges that really stand out "bling" for me.
I'm going to do some further research into other celebrities and how they wore the tracksuits through era's to add to my research padlet.

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This week, I had a week off from college. However, I spent some time further researching into my chosen brand for my localised area. After choosing Guess, but not being able to make it to a store due to there being very few in London and my hometown, I chose to browse the website and get a feel of the vibe they choose to make through their clothes.
I also had a chance to visit my localised area and take a few pictures of the surrounding area for primary research.
Next week I need to add these images to my research padlet- including annotation.

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Another interesting day! We started the morning watching videos and listening to information relating to the future of retail. In the afternoon we were set a task into going to the Nike and Adidas stores to see what digital future they offer. Interestingly, we found Adidas gave a better customer service overall and really engaged us by informing us about their app to then be given a free face mask. A big neccessity at these current times! Meanwhile we found myself, Jemma and Zara wandering the backstreets of Oxford street trying to find the shops. By far the most touristy we've looked so far with our maps.

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Another interesting day! We started the morning watching videos and listening to information relating to the future of retail. In the afternoon we were set a task into going to the Nike and Adidas stores to see what digital future they offer. Interestingly, we found Adidas gave a better customer service overall and really engaged us by informing us about their app to then be given a free face mask. A big neccessity at these current times! Meanwhile we found myself, Jemma and Zara wandering the backstreets of Oxford street trying to find the shops. By far the most touristy we've looked so far with our maps.

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This week was online lessons. Tuesday we looked into window fronts and how we would like to organise our mannequins. I have chosen a combination window so you are able to see inside the store as well as the window. I need to look further into mannequins and how many I would like in the display. On Wednesday, we spent the morning looking into layout plans. I have completed 3 and have altered them accordingly to show why I have adapted my design. Next, I need to complete a floorplan design on indesign next week at college. Overall I found this week helpful when learning photoshop as I was able to see a screen and do the steps as Liv went along as I have photshop on my laptop already. For now, I have started my logo design by playing around with the opacity- which I think looks really effective. Next week, I would like to go back through how to alter text so it flows in a different angle.

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Today is our hand-in day for our concept boards. I've spent this week adding and deciding what colours work best. I had a green theme but have decided to make the sofa black to fit with the rest of the colour scheme.
This week I feel my photoshop skills have really progressed as I can now confidently use the magic tool in any image to remove the background. I have also played around with the opacity in my imag to make the concept board flow rather than look blocky.

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This week I'm isolating at home, therefore I figured i would use this week to catch up on everything.
This morning I spent some time finishing my SWOT analysis for guess. I found researching for the opportunities most difficult. Therefore I decided to look at other examples of SWOT anaylsis'  and use ideas for research.
At the end of last week, I completed my moodboard which I was happy with because I am now fully capable of making another moodboard on photoshop if need be.
Next, I need to create my Pestle Analysis on Guess. I want to include ethical as I want to push for the distinction grade.

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Today I completed my mock-up of my email design. I chose to use indesign so I could use photoshop and illustrator to add my logo and use the magic tool rather than powerpoint.
Overall, I'm pleased with the outcome. The colours flow and I have used some promotions to interest the viewer.

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Currently still at home, I decided to mock up some swing tag designs & sustainable bags. After a few attempts on photoshop, I realsied my laptop needed updating. Therefore I chose to mock up by hand. This has enabled me to get some quick ideas down ready to start my final design.
Tomorrow I need to complete this design as well as the swing tags.

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Today at the Academy, I learnt all the work is due tomorrow. Therefore I spent all day finishing my digital window, swing tags and paper bags.
Tomorrow, I need to focus on adding my SWOT and PESTELE to my project. As well as complete my bibliography and floorplan.

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For this challenge, we had to produce a  model of our experiential zone or transition zone. I have chosen my experiential zone as I feel this is most interesting within my store.
We had to use just foam board, this was hard because my store is luxury and wanted to give a real idea of the store concept.
With having no swatches I found this very difficult to produce.
Luckily Jemma had a spare piece of fabric I could use for a rug, however by the morning, this was no longer where I left it. Therefore, I made do without the rug and focused more on the chandelier as this is a focal point. If I was to reproduce this, I would use swatches of fabric and make sure the chandelier was to size as mine is currently smaller than I would have liked.
We have to present our models in a short presentation. This is not my favourite thing to do, so I have produced a small amount of notes to be prepared.

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I am pleased I was able to speak throughout my presentation clearly. Next time I would have included more points into my whole project.

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Today I have looked into luxury brands. After much thought I have chosen Versace. I feel the vibrant colours and patterns they use will be exciting to create a window design for. As well as their medusa logo. I have researched and found that the medusa was chosen as she presents beauty and power.

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This evening I have put my CV into the CV360 website. My first CV came back with a score of 74% which I was quite impressed as I havent written a CV since 2018. The motivation came from trying to find a new job!
CV 360 was very helpful and simple, giving me tips on how to make mine better than other candidates.

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This week we focused on our window designs. I began a mindmap to put together my themes and ideas for the concept. I focused on the medusa, summer, travelling and came to the idea of a message in a bottle. To make my designs look better, I am going to colour and use paint/watercolours so you can get a feel of the tones within the designs. I found tracing over the medusa logo with a ligthbox very helpful to get the outline I needed for the sketches. I need to work on sketching of mannequins as I found this part let my drawings down.

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Wednesday I started my digital window, one of my aims for this project was to expand my skills in creative software. For my design I needed to include a backdrop in a glass dome. I found that I could create a shape on Photoshop and then create my own pattern from an image from google. This allowed me to have a desert within a shape of my choice. I will defiantly use this skill in future projects.
We were given a budget of £2000, this gives me an insight as to how expensive props are in industry.
I was impressed with my window design when I decided to learn a new skill to excel my skills on Photoshop. I needed to use a sand image within a shape, this is when I found online I could create my own pattern and put it within any shape I chose.

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Product Placement.
Today I was taught about why products are placed where they are. Key outfits use co-ordinating accessories as well as blocked statement pieces. These are pieces of clothing that are the same style but different prints. Often a way sellers use to engage the customer to buy more of one product. We as a class, were then given our next deliverable task to produce a floor fixture and wall planogram for our key outfits. I used InDesign to create this. However, on photoshop I used the magic tool to remove the background of the product images so they could be used in the planogram professionally. I then had the idea of creating a 'v' for Versace for an accessory wall which is when I decided to go that bit extra and make another planogram. I feel this task has strengthened my skills on photoshop and indesign as I now can use all the basics confidently.

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Continuing with styling, I learnt about Flat-lays, which I haven't done before, I have seen them on pinterest often though.
However, first we went through some slides showing us colour types. Monochrome, Tonal, Block, Combination. Our first task was to create a flatlay of our choice. I chose combination as i thought this would challenge me more than a tonal outfit since I had to include a block colour and personally I don't wear many colours.
We then had to link it to our project and create a flat-lay based upon our brand. mine being Versace, I chose to go for the black and gold look rather than the pattern since I don't own any yellow pattern clothing and wanted to do it physically rather than digitally.
Today, I learnt that there is alot to a flat-lay. You can spend hours changing the layout, hoe the clothes are folded as well as include lifestyle items. For Versace, I chose to include a phone case and glass to represent the luxury lifestyle.

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Despite not being in college, we still got the chance to create our window designs on a smaller scale. We were sent throught the post foam board and glue to create our 3D models. I found this task particularly one of the most exciting as it involves being creative with materials. I chose to use the top of a large lemonade bottle to create the transparent dome within my design. As well as a trip to the beach for a handful on sand! This was for the floor within the transparent dome to create the desert vibe.

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Today, we joined a teams call with Theresea, she explained to us about a website which would tell us about our personality. All the class took the test, My results came back as an Entrepreneur which I was suprised at. I have created my slide to go with my deliverables so that it is fresh in my brain before I forget!
I found this very helpful to strengthen my weaknesses when applying for jobs and myself overall as a person.

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Coming towards the end of the project, I feel I still have lots to do. To keep on task, I had my one-to-one with Suzi where I cleared up questions about WIX. I now feel a lot more confident after spending some time changing the layout and getting use to another software program. Ad well as this, I created a to do list to keep me on task as I find it difficult to keep motivated when the tasks pile up.

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Hand-in Week!
This morning we were briefed about how we should organise our padlets. Over the course of today I feel I have completed a lot of tasks that needed finishing. My InDesign digital portfolio for Versace is coming together nicely, I just need to change the font sizes and fonts so they all match since I have pulled work my from other platforms. I feel happy that I will have everything ready for hand-in after lunch, I will continue to add to my padlet so that as much research is evidenced as possible, including my reasoning for certain parts of my project.
I also went back to my CV where I managed to get my CV to 86%!

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Hand-in day!
This morning I spent my time perfecting my InDesign by using the spell-checker. This was one of my tasks to do for my next project so I have already become more organised by giving myself time to do this.
Overall, I enjoyed this project thoroughly and am happy with my digital pieces. Next time, I would be more organised with supplies for my 3D model as I feel it gave the basic image but could have included more detail like the snakes  on the medusa's head could have been 3D.
I'm happy to say I have completed everything on time!
Next time, I would spend more time finishing each task before moving on as I struggled when it came to going back to tasks that I had started a few weeks again since it wasn't fresh in my mind.

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This week I was given the brief for my final project. We were shown mutiple examples to achieve a distinction. I really want to push myself and use all my skills into this final project, I have found an interest in creating a store for a brand without one.
Before coming back from Easter break, I need to complete my porject proposal ready for Suzi to overlook. I have put together some ideas of brands that don't already have an existing store. These include ASOS, Boohoo, Shein and Nasty Gal.
After some research, I have chosen ASOS since that gives me a wide range to create the store for- men, women, homeware and beauty. I have the intial idea to create a department store like Selfridges but affordable for all.
Over the next week, I will continue research into ASOS and put together my project proposal.

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Today I have started to put together my plan for my final project. I have used the example to make sure everything is included since it counts towards my final grade.
To stay organised, I have decided to focus on a list of peices of work that needs to be completed. This way I can stay on top of the next coming weeks.
I decided to look at my previous grade to find out what I need to work on in my project to achieve the best grade. This means I need to make sure all work is proof read- I agree as I feel I don't leave myself enough time to do this properly at the end of the project.

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Easter break is over! This week we created, in groups, our window designs. My group chose to recreate Harlie's Nasty Gal window design. I feel this was a perfect design since it was fun and managable to create in the time we had. We incorporated balloons which I feel was the perfect material to use to stand out in the time we had. We worked well in a group and I thoroughly enjoyed this project- I would say my favourite so far.
I have learnt myself that I enjoyed the winodw creating since it envolves being creative especially with a budget. This is something I would definatly be interested in doing in the future even though their is a decreasing demand and higher demand for e-commerce subjects.

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This week we are onto the final project, I handed my project proposal on time and I am looking forward to talking to Suzi about my project.
After talking to Suzi, I have decided to solely focus on the digital VM, store layout overall rather than create planograms for the stores inside design concept since this would be too much to manage in the time we have to complete the project. without being said, I have given myself many other tasks to complete to be able to show my skills fully in my last project. This will include experiential zones, the areas within the department store that aren't clothing related as such. Window designs for the opening, SWOT and PESTLE anlysis, complete store layout.

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This weeks plan is to start window designs, floor layouts of the department store and produce an email design.

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Today is my day off, figuring with only have 3 weeks left I took it to my self that I need to continue with my to-do-list.
Creating these throughout the week really helps me to stay organsied.
I have now started the email design, I have incorporated a number of images with happy facial expressions to represent the excitement of a new store opening. I then used my illustrator skills to lower the opacity so the text on the top could be read. I feel I have really progressed with my skills, I have figured once you know the tools it is alot easier to stay on track and complete work.
As well as, starting my window designs. I have chosen to do 4 designs to represent the 4 letters in ASOS. Sticking to an environmentally and earthy feel, due to the Coronavirus, it seems people are cherishing their time more and realising there is so much to do and see in this world.
Over the next few days, I need to write some notes ready for my one-to-one with Derek. This will be really helpful to talk about any queries I may have.

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This evening I decided to add some more to my window designs. After coming up with the intial idea to use the ASOS letters so it can be seen clearly from afar, I decided to think about the concept.
I have decided I would like to incorporate the 4 elements of life. This will be effective because their are four letters and four windows. The concept is trending towards life  leaning back to normal and appreciating the world around us. Since the store will be introduced when COVID is over, this will be good for consumers to see and think about life in a positive aspect- the greater things in life.
I am feeling confident about these designs and feel these are some of my best yet- they look mcuh more realistic as I have spent time focusing on the small details rather than just a basic overview of the window.
Tomorrow, at college, I am going to continue completing these design as well as look through the email Derek sent ready for our 1-1 chat. This time will be important for me to express my feelinsg towards the last project and really take note as to what I need to do to make this my best yet.