# data[].attributes.body
What are new trends within the building industry?

# data[].attributes.headline
What are the key customers and how do they differ?

# data[].attributes.subject
What are the key customers and how do they differ?

# data[].attributes.headline
For different clients, are the materials the same (e.g. hotel, airport, parking lot)?

# data[].attributes.subject
For different clients, are the materials the same (e.g. hotel, airport, parking lot)?

# data[].attributes.headline
VRIN: What are your individual resources and how can you use them with your capabilities wisely? 

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VRIN: What are your individual resources and how can you use them with your capabilities wisely? 

# data[].attributes.headline
What are the most important areas to focus on (Customers, Products, ...)?

# data[].attributes.subject
What are the most important areas to focus on (Customers, Products, ...)?

# data[].attributes.headline
How are the customer's demographics allocated (age, income structure,..)?

# data[].attributes.subject
How are the customer's demographics allocated (age, income structure,..)?

# data[].attributes.headline
What are the similarities among customers?

# data[].attributes.subject
What are the similarities among customers?

# data[].attributes.headline
To which degree we want to differentiate our product/service and how many potential customers are we able to serve. 

# data[].attributes.subject
To which degree we want to differentiate our product/service and how many potential customers are we able to serve. 

# data[].attributes.body
How to specifically target the customers that provide higher margins?

# data[].attributes.body
What are the threats in the market (e.g. 5 Forces) and is your strategy aligned with your market opportunities?

# data[].attributes.body
What are the available ressources?

# data[].attributes.headline
Which kind of customer should we concentrate more as a main orientation?

# data[].attributes.subject
Which kind of customer should we concentrate more as a main orientation?

# data[].attributes.headline
Are there any new "legal" and regulatory trends and changes in the market?

# data[].attributes.subject
Are there any new "legal" and regulatory trends and changes in the market?

# data[].attributes.body
Are there different customer groups for the same product?

# data[].attributes.headline
How do they react to industries changes (e.g. Shift from hotel towards Airbnb)?

# data[].attributes.subject
How do they react to industries changes (e.g. Shift from hotel towards Airbnb)?

# data[].attributes.headline
What can be the niche marketing strategy?

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What can be the niche marketing strategy?

# data[].attributes.body
Decision-maker?

# data[].attributes.headline
how easy is it for competitors to copy their product offerings and processes?

# data[].attributes.subject
how easy is it for competitors to copy their product offerings and processes?

# data[].attributes.headline
If we face a shortage of a critical resource, what is our plan B?

# data[].attributes.subject
If we face a shortage of a critical resource, what is our plan B?

# data[].attributes.body
What are some past events that triggered a change in customer purchase behaviour?

# data[].attributes.body
How do we react to the different degrees of urgency when it comes to providing the final product?

# data[].attributes.headline
What are opportunities to bind your customers and create customer loyalty? Are there switching costs?

# data[].attributes.subject
What are opportunities to bind your customers and create customer loyalty? Are there switching costs?

# data[].attributes.headline
Which trends does our target group follow; 

# data[].attributes.subject
Which trends does our target group follow; 

# data[].attributes.body
How does the company differentiate itself from others?

# data[].attributes.headline
Did the travel restictions that have been caused by Covid-19 bring up problems with workers from Poland.

# data[].attributes.subject
Did the travel restictions that have been caused by Covid-19 bring up problems with workers from Poland.

# data[].attributes.body
What specific customer value do we (want to) offer?

# data[].attributes.headline
Did we put our resources into different places?

# data[].attributes.subject
Did we put our resources into different places?

# data[].attributes.headline
Can human capital be a sustainable competitive advantage? How to attract the best workforce? How can we manage customer relationship (Customer Service) ?  What technological trends do we need to follow? 

# data[].attributes.subject
Can human capital be a sustainable competitive advantage? How to attract the best workforce? How can we manage customer relationship (Customer Service) ?  What technological trends do we need to follow? 

# data[].attributes.headline
How to serve as many marketing segments as efficiently as possible?

# data[].attributes.subject
How to serve as many marketing segments as efficiently as possible?

# data[].attributes.headline
Are there customers shifting away from traditional epoxy due to environmental regulations?

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Are there customers shifting away from traditional epoxy due to environmental regulations?

# data[].attributes.headline
How did the customers change in last few years?

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How did the customers change in last few years?

# data[].attributes.headline
What is the CPC for refurbishment vs classical customers

# data[].attributes.subject
What is the CPC for refurbishment vs classical customers

# data[].attributes.headline
What percentage of your budget is spent on marketing?

# data[].attributes.subject
What percentage of your budget is spent on marketing?

# data[].attributes.headline
Is there data about how successful their marketing activities are? How are the conversion rates on the google ads?

# data[].attributes.subject
Is there data about how successful their marketing activities are? How are the conversion rates on the google ads?

# data[].attributes.body
What is the Marketing budget available and for what time frame?

# data[].attributes.body
Are competitors more vertically integrated?

# data[].attributes.headline
What contacts do they have in the government? Can they infleunce what technologies are being used?

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What contacts do they have in the government? Can they infleunce what technologies are being used?

# data[].attributes.headline
How can the company save operating costs (e.g. cheaper labour costs as polish wages increase) 

# data[].attributes.subject
How can the company save operating costs (e.g. cheaper labour costs as polish wages increase) 

# data[].attributes.headline
How to make your resource  non-substitutable (so that it becomes as longterm as possible a SCA)?

# data[].attributes.subject
How to make your resource  non-substitutable (so that it becomes as longterm as possible a SCA)?

# data[].attributes.body
Is innovation driven by suppliers?

# data[].attributes.headline
How can they keep the qualified labor force?

# data[].attributes.subject
How can they keep the qualified labor force?

# data[].attributes.headline
 Are there industry substitutes for epoxy that are more env. friendly?

# data[].attributes.subject
 Are there industry substitutes for epoxy that are more env. friendly?

# data[].attributes.headline
To what extend is there customer specialization (e.g. luxury hotels)?

# data[].attributes.subject
To what extend is there customer specialization (e.g. luxury hotels)?

# data[].attributes.body
How do we target customers that differ in various aspects through generic standard products.

# data[].attributes.body
How to approach the lost customer?

# data[].attributes.headline
How to manage projects efficiently under tight deadlines?

# data[].attributes.subject
How to manage projects efficiently under tight deadlines?

# data[].attributes.headline
Are we investing in technical equipment, human capital or CRM? 

# data[].attributes.subject
Are we investing in technical equipment, human capital or CRM? 

# data[].attributes.headline
How to replace as many workers with machines as possible? 

# data[].attributes.subject
How to replace as many workers with machines as possible? 

# data[].attributes.body
Is there a way to prolong or shorten the lifecycle of a product.

# data[].attributes.headline
At what extend would it be profitable to aqcuire a new market (private appartments)? What is the minimum size?

# data[].attributes.subject
At what extend would it be profitable to aqcuire a new market (private appartments)? What is the minimum size?