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The slogan from the brand is Always#LikeAGirl

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The brand that we're going to present is Always. This brand made an advertising about "What is do something "like a girl" ? Making some questions for kids and teenagers like , how run like a girl? How trow something "LIKE A GIRL"?  Or how does it like fight like a girl ?

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The brand's motivation was to show how the society sees women, because we are always seen as weaker and worthless but the advertising shows the opposite. With the presence of women and girls in the campaign they show us that they are strong and there's nothing wrong to do things like a girl because being a women is much more than your gender or you identify yourself as a women.

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The message that the brand wants to spread is the idea that women are capable of doing many things beside those imposed by society and those who say that we aren't able to accomplish. The brand brings a reflection about the speech that brings "LIKE A GIRL" as a type of humiliation BUT like the girls in the advertising say , do things like a girl is do things the best as you can and the way you are. Strength is regardless of your gender identity but who you are.

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The interview with the director of de advertising :

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The interview with the director of de advertising :

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Always #LikeAGirl - Meet the Director, Lauren Greenfield