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These products are all part of the matching set. Selfridges use complementary because when customers see these products they want to buy the set because they are attracted to the layout and it aspires them to buy the outfit as they believe it will look good, improving confidence as well as brand loyalty.

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Selfridges have used colour blocking here because the different shades of colours stand out next to each other. This catches the customers eye as they may see a colour they like because the different coloured products next to them has emphasised the colour of that specific product.

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Product placement is used in this image as the bright yellow 2020 is displayed above all the new luxury products. They use this because the bright colour with the current year attracts customers because its is the latest designer products.

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This is a good example of complementary because it shows a complete set of drawers. This attracts customers because the contrasting colours match the rest of the room.

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A one way system throughout the whole store, therefore people have to walk through the whole store because they reach the checkouts. However if your in a hiurry IKEA offer lo shortcuts throughout the shop

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Ikea is trying to capture the customers eye. This is evident because they have placed one type of product in the middle of a open space. Also the orange arrow above the product attracts customers to buy the product as it attracts the customers.

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Products like pillows, toys, glasses etc are used in dump bins because the are easily accessible. Furthermore dump bins are small so children can easily see  the toys because they are at eye level.

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Selfriges puts their top quality products on the mannequins. They elevate the products with the best quality and most expensive products. They elevate the mannequins to show the products worth, this is because if the product gets all the light and all the show. This means the products that are the highest look down on the other products below them.

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IKEA uses dump bins to sell products that are at a reduced price or quantity. Furthermore dump bins always have an attractive design to bring in the customer however dump bins are used to sell less urgent products typically excess stock. This allows IKEA to generate a higher revenue from less urgent products.

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IKEA uses free standing displays to present many of their smaller products. For example picture frames, lights, glasses. Free standing displays always contrast with the products to make them stand out for the customer. Free standing displays typically show newly released products or small product fitting the category of household item it is.

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Complementary is used in IKEA because IKEA have a wide range of products that go together. Therefore people want the same set throughout their whole house. This could be tiles, curtains/blinds or drawers. People want the sets because it improves the aesthetic of their house and they care more about what people think of their homes then they do themselves. Since customers want the full collection IKEA can charge premium prices, this drives sales generating huge revenue for the business

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IKEA uses forced wanderings because they have a 1 way system around the shop, this means if you want a glass, you will have to walk around the whole shop before you get to the glass section. This is good because the shoppers have a change at looking at the wide range of products that IKEA sell, for example kitchens, bathrooms. Other products could attract their eye meaning IKEA will make revenue. Also IKEA have a restaurant so people sit down mid shop, this leaves discussion so customers may speak about a product they like so they might go back to buy the product. This could also lead to impulse purchases as customers have to walk through the full shop before they reach the product they were looking for. Therefore they could see another product they like whilst walking around the store.

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Selfridges uses mannequins to show off their collections of clothes, this attracts customers to buy the outfit/tracksuit shoes etc. This maximises the sales because people walk past and it catches their eye, this makes them want to buy the whole outfit because they think it looks nice on a mannequin so they know it would look good on them. Even if customers are not specifically shopping for the particular product they could see it and like it. Also mannequins are usually elevated so you can see the products displayed from across the shop. This leads to impulse purchases as customers could see products they like however the wernt necessarily looking for the product

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Selfridges uses colour blocking by colour coding their products so the different shades of clothes are together. They do this because it makes there products look organised and slick, the same colours packed together catches the customers eye. Furthermore if somebody has come into the shop knowing what they want they can go to the brand then look for the colour they can find easily. Also they can also see the different colours the product can come in. Clothe segmentation like this gets lots of attention from the media because people take photos and share them on Facebook etc. This drives sales because the people on social media see how the products look so this attracts them to the shop.

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Complementary is used at Selfridges because the shoppers are encouraged to buy the whole collection. For example the shoes, belt and bag. They use this because people want to wear the matching set. When they have purchased the collection they flaunt their products on social media because they care about how they look online.

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Selfridges uses product placement firstly by placing all the most expensive luxury brands on the bottom floor and in the widows so when people walk down the street they can see all the nice clothes through the window . Also with the expensive clothes, watches, aftershaves being on the bottom floor you have to walk past them to go to the cheaper clothes on the other floors. It will drive sales because the expensive clothes will catch the peoples eyes because they want the best of the best so they can show people their wealth. Furthermore it will maximise sales with the luxury clothes because there easy to get too and their near the tills.