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This section is for my WGSN analytics and all the articles that I found useful whilst planning my range.

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This article is useful for my SWOT as it potentially jeopardises one the brands USP's which is the quality you get for the price of your garment. Articles in the media like this can be devastating for luxury designers.

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Produced for £60 in an East End factory, the Posh frocks stars snap up for £1,500

Her designer frocks have won plaudits on the Paris and Milan catwalks and found favour with the most glittering celebrities.

But Victoria Beckham's £1,500 haute couture dresses are made in far less auspicious conditions.

The spring and summer collection is being stitched together in a shabby factory with a broken window on a bleak East London industrial estate for just £60 a dress, the Daily Mail can reveal.

Neighbouring businesses include a bargain tyre warehouse and a spare parts garage where battered cars are fitted with new gearboxes.

A greasy spoon café and a kebab shop are among the local dining options.

Inside the first-floor factory, around 30 mainly Bangladeshi and Bengali workers earning £8 an hour sew the garments that will grace Hollywood stars and well-heeled fashionistas.

The dresses, which are understood to have cost £60 to make, not including material, go on sale from £1,425 at Harrods, Selfridges and Net-a-Porter.com next month.

Industry sources explained that the 'double crepe' material used to make the dresses would be expected to cost around a further £50 per garment.

Mrs Beckham's self-titled label reported sales in excess of £15million in the first quarter of 2011, putting it on track to make £60million this year.

Mrs Beckham, 37, debuted her first designs in 2008. Her dresses have become a popular feature of the red carpet, worn by stars including Demi Moore, Eva Longoria, Cameron Diaz, Gwyneth Paltrow, Drew Barrymore and Elle Macpherson.

She also wore one of her own numbers when she accompanied her husband David to the Royal Wedding this year.

So far the workers have made around 1,500 dresses in five designs this season.

They are currently producing a navy and tangerine block print dress and a navy and black version in the same style.

There is no suggestion of any wrongdoing by Mrs Beckham or the factory, which appears to be well-run.

Mrs Beckham is understood never to have visited the factory, which she has been working with for three years, but has previously sent handwritten thank you and Christmas cards.

When approached by the Mail, Chomok Ali, who co-owns the factory with Allan Scott, said he would need to get permission from Mrs Beckham before he could comment.

'I've been trying to get through to them about something else, but I can't,' he said.

Mr Ali said he could not afford a smarter factory, adding: 'That's the fashion industry. Here, the business isn't actually good enough to make the factory glamorous.

'There's not enough production. We work in batches, and there is a gap between the seasons, so we'll have nothing to do for a few months before the next season begins, and we have to pay the overheads for that.'

He declined to comment on claims that the dresses cost just £60 to make.

A spokesman for Mrs Beckham said: 'Victoria Beckham's Ready To Wear dress collection is proudly made by skilled dressmakers, in London using the very best fabrics, corsetry and hardwear detailing.

'We are recognised around the world as an award-winning, British, creative company and we choose to support British industry rather than making our dress more cheaply abroad.

'Our retail prices reflect the exclusivity, top quality design and craftsmanship that goes into every one of our hand made, signature dresses.'

Mrs Beckham's label received a cool welcome from the notoriously snobbish style pack when it launched.

But she won over her critics and her label was named Fashion Brand of the Year at the British Fashion Awards this year.

Her range also includes luxury handbags, which cost up to £18,000.

She also has Victoria Beckham Denim, Victoria Beckham Eyewear and two fragrances. Last night a spokesman for Mrs Beckham declined to comment.

Lingerie chain La Senza last night announced plans to enter administration due to 'poor trading conditions'.

But the retailer, which has 2,600 UK staff at 146 stores and 18 concessions, said it would continue to trade as normal and there have been no unplanned redundancies or store closures.

Outdoor clothing retailer Blacks Leisure also fuelled speculation yesterday that it would go into administration. The chain put itself up for sale this month but said the only offers it had received would have left its shares worthless.

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Produced for £60 in an East End factory, the Posh frocks stars snap up for £1,500

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Her designer frocks have won plaudits on the Paris and Milan catwalks and found favour with the most glittering celebrities. But Victoria Beckham's £1,500 haute couture dresses are made in far less auspicious conditions.

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This article was really useful for choosing the trousers for my range. Focus on a lot of smart casual trousers that can be dressed up.

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This article gave me a good idea of what silhouettes and colours to include in my range. The article discusses the resurgence of knitwear, emphasising a cosy attitude this fall/winter.

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In terms of key knitwear pieces this AW21/22, knitted dresses, off-the-shoulder styles and cardigans are on the up. Heavier pieces such as the coatigan should also be considered.

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Although there is a sense of optimism and party spirit this season, comfort has still become a non negotiable attribute which I will definitely consider when planning my range. This is really stretching out of Victoria Beckham's comfort zone as they usually use thick woollen blends and cotton rather than fabrics like lightweight jersey.

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This AW21/22 there will be a focus on plush comfort yet also functionality when it comes to jackets and coats. Key styles that this article mentioned included the fashion puffa, comfort overcoat, blazer and bomber jacket.

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After looking at Nicola's street style, I definitely want to incorporate some easy to wear modular suit sets into my range as I think that they would appeal to my target customer. She also wears a lot of suit sets herself. This article was useful as it gave me tips on how to create sets that provide comfort without sacrificing style.

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This article was useful for getting an idea of what to include in my range. Print was slightly down this catwalk season however black and white were the most popular colours. This is good as Nicolas style is very monochrome and I wanted to incorporate this into my range.

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This colour trend report was really useful as it showed me the most popular colours on this seasons catwalk. I especially like the shades winery, downtown brown, red alert, illuminating, olive branch and ultimate grey.

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This page was really useful as it is how the brand would describe themselves and what they aim to achieve.

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Victoria Beckham founded her eponymous fashion label in 2008. The transition from designer muse to Creative Director of her own brand was a natural one, fuelled by a longtime obsession with fashion, a natural, meticulous attention to detail and an undeniable ability to influence. Today the brand is the modern woman's true wardrobe - versatile and wearable yet rooted in a distinctly luxury sensibility that ignites the imagination.

The collections are an adaptation of Victoria's own personal style, that intertwine with the ever-changing needs and desires of today's women to result in a carefully curated edit of key pieces - expertly cut tailoring, dresses and denim - with signature features in the form of off-kilter prints, unexpected colour palettes and premium materials.

"Making women look and feel like the best versions of themselves is truly what brings me joy. Fashion is so many things, inspiring, exciting, but ultimately it is incredibly rewarding. To see those reactions is why I do what I do." - Victoria Beckham, Creative Director Today, alongside the London atelier, offices and a flagship Mayfair store, Victoria Beckham is carried in 250 stores in 52 countries worldwide, comprising ready-to-wear, leather goods, eyewear and footwear collections, plus a long-term partnership with fitness and lifestyle brand Reebok. The brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards.

In 2019 the house launched Victoria Beckham Beauty. Developed through Victoria's unique perspective, the brand created the products she felt were missing from her makeup bag - cleanly formulated, high performance beauty solutions for the modern individual who lives life on-the-move and to the fullest.

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About Victoria Beckham Ltd. Victoria Beckham founded her eponymous fashion label in 2008. The transition from designer muse to Creative Director of her own brand was a natural one, fuelled by a longtime obsession with fashion, a natural, meticulous attention to detail and an undeniable ability to influence.

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This is where Victoria Beckham's target customer identifies on the ACORN classification. This was very useful when filling out the customer profile lifestyle section.

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Although this brand report mainly focuses on the Victoria Beckham lingerie collection, it has a lot of information on the brand as a whole and its marketing techniques.

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In this article Victoria is interviewed about the success of her brand and her 'evolution' throughout her 25 years in the limelight. She discusses her focus on great silhouettes, impeccable tailoring and strange colours that you wouldn't typically put together.

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"I wouldn't call it a reinvention,' says Victoria Beckham contemplatively, as she rewinds through 25 eventful years in the spotlight. "I'd say it's been an evolution." She's certainly come of age stylistically - and in every other way, it seems. Things have all pulled together.

Draped in a silk dress of her own design, hair tied casually back, with minimal make-up and the poise of an especially elegant cat, VB, as she has become - so famous that her name is abbreviated to mere initials - looks like a woman happily in her prime, the best she ever has.

Our first encounter, however, stretches back to a different era. In 2004, as editor of i-D, I put the artist known as Posh Spice on its cover, wearing nothing more than a sliver of satin lingerie and her signature pout. There was a lot of hair and dramatically uplifted cleavage. In one image she perches on the edge of a bed wearing fishnet stockings and holding a wooden spanking paddle printed with the words 'Teach Me A Lesson'.

Actually, perhaps surprisingly, it's Victoria who has taught all of us a thing or two over the following years, through talent, tenacity and the transformative power of bloody hard work. We've met many times since then: in 2008, she introduced a collection of just 10 form-fitting dresses in New York; in 2014 she opened her first store on London's Dover Street; and in 2018 she celebrated a decade in fashion with a triumphant homecoming show.

Through it all the 45-year-old mother of four has chipped away a little more at that brittle early façade, honing herself, mind and body, into the chic creation who's currently perched on a taupe sofa in the west-London mews house where Ellen von Unwerth - the photographer responsible for that i-D cover - has carried out this rather more sophisticated Bazaar shoot.

"I never just woke up like this," Victoria says, deadpan, with a flash of the dry wit that has remained a constant, along with formidable ambition and open-minded aspiration. (A highly developed sense of self-awareness is also part of the later package.) "I learnt an enormous amount being very young and very, very famous. You realise it's much more difficult to maintain success than it is to actually achieve it - and it's not as glamorous as people would think."

Still, she is in a good place now, she's keen to assert. All that striving has paid off. The fashion business is turning into an empire, the spring/summer 20 show - with its sense of
Seventies-inspired sensuality and emphasis on impeccable tailoring - perhaps her most acclaimed yet. "I was really focusing on the brand, looking at its DNA and at my community, being true to who I am and what my strengths are. I see those as beautiful clothes, great silhouettes, strange colours that you wouldn't typically put together, which are almost so wrong they're right. It's about presenting clothes that are elevated enough for the catwalk but that people are actually going to wear; it's never about showing fashion for the sake of showing fashion. I don't want to wear things that are complicated. I'm always developing what I want in my wardrobe and I think it's important that evolves, so you don't get stuck in a rut, shall we say."

I've got four children, a wonderful husband and I feel content

There's a self-confidence when Victoria talks about her work as a designer; as her own personal taste has been refined over the years - the family home in Holland Park was decorated with the help of Rose Uniacke, known for her elegant restraint, while Victoria's jewellery collection includes chic diamonds by Jessica McCormack, rather than the gobstoppers of before- so too the brand has evolved. In 2016, Victoria collaborated with Estée Lauder on a small, sell-out beauty capsule; in September 2019, she launched Victoria Beckham Beauty, an environmentally conscious, all-inclusive stand-alone collection.

"I've been obsessed with make-up and skincare and wellness for longer than I can remember," she says. "But I couldn't find what I wanted - clean beauty. What is that, even? It's a real grey area. I wanted to create a brand of the future - focusing on what's in the formulas but then also sustainability. The other thing that was key was making sure it was very inclusive - whether it's make-up or skincare, this is for every skin type and tone, and for both women and men."

It's worth noting that the organic-beauty market is forecast to generate £41 billion by 2027; VB is nothing if not forward-thinking. She's also honest about the challenges, and a #notperfect hashtag regularly appears on her Instagram posts: "We're trying," she says.

She elaborates: "I look back and smile about the Spice Girls now- I'm so proud of everything we achieved. It was about making people embrace who they are, being happy with who they are, being the best version of themselves and for that to be celebrated. And the fact that it was OK to be a little bit different - why conform, you know? Now, I would like to think that I'm doing that through beauty and fashion."

An acceptance of self seems to be key to Victoria's own transformation too. "Do I think of myself as beautiful?" she asks. "No, absolutely not. But I make the best of what I have. I see my imperfections and flaws and I smile: it's who I am and I'm not going to try to change that. It's taken me a long, long time to recognise that by 45 years old, actually I'm all right. I work hard, I look OK, I've got four children that I'm incredibly proud of, a wonderful husband and I feel content. When you're growing up, you obsess over the silliest of things, but when you get older, you learn how to be comfortable in your own skin."

It's taken me a long time to recognise that by 45 years old, I'm all right

Her priorities are clear, nowadays: work and family - though it's the latter that she talks most about, as it turns out. "I'm very lucky to have a job that doesn't feel like a job; it's my passion. So I love going to work. But with the kids, both David and I are really hands-on. Yes, I'm up early working out but one of us will do the school run and we always try to be home by dinnertime. We're very strict about that when we're in London - at 6pm we are all together, eating dinner, talking about our days. We communicate a lot - we're a very close family."

The couple celebrated their 20th wedding anniversary last year, and Victoria says, when asked, that her idea of a treat is simply to spend time alone with David. "That would be dinner with my husband, in London, with a really nice bottle of wine, just the two of us. Date night, I suppose! I always laugh about "date night" because we've been together 23 years, but we really enjoy each other's company. David loves wine; I don't know an enormous amount about it but I'm educating myself. I mean, that's the other great thing about getting older, you find new interests. I was never into nice wine and art before, but I'm enjoying learning."

This constant search for self-improvement is one of Victoria Beckham's most endearing qualities; it's not based on insecurity, rather the belief of someone who was never naturally the 'best' (hello, Posh Spice) that one can always do better, try harder, go further. "Whether people like me or David - and I got over worrying about that a long time ago, else I'd be crazy by now - nobody can ever dispute the fact that we work hard at it," she says. "If you dream big, you can achieve great things."
The February issue of Harper's Bazaar is available to buy on newsstands from 3 January. Like this article? Sign up to our new newsletter to get more articles like this delivered straight to your inbox.

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Victoria Beckham on style, success and self-improvement

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"I wouldn't call it a reinvention,' says Victoria Beckham contemplatively, as she rewinds through 25 eventful years in the spotlight. "I'd say it's been an evolution." She's certainly come of age stylistically - and in every other way, it seems. Things have all pulled together.

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In this article Victoria Beckham discusses how she won over the fashion world. She talks about how her transition from celebrity to fashion designer was not an easy one and how she was seriously doubted. However her passion for designing shone through her designs and she soon earned respect from top designers.

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If you really want a clear example of Victoria Beckham's impressive transformation, then cast your minds back to the mid-noughties when a fashion empire was just an apple in the then-singer's eye. Marc Jacobs was reading a British newspaper when he spotted Beckham carrying a fake version of his Louis Vuitton graffiti bag, a collaboration with Stephen Sprouse. He decided to send her a real one and there began the start of an unlikely friendship; the WAG and the forefather of fashion grunge.

"I hardly dreamed that my ultimate goal would be to have Posh Spice carrying a Louis Vuitton handbag," he told in 2005. "It was kind of funny."

Although Beckham would doubtlessly flinch at the idea of wearing a counterfeit today, their mutual respect for one another has not waned, culminating in the reimagining of Jacobs' famed 2008 campaign, in which she was pictured emerging from a shopping bag like an abstract doll. This time round, the bag bares not Jacobs' name, but the name of her own eponymous brand - a critically-acclaimed business that now boasts 400 stores in over 50 countries internationally, and offices in both London and New York. This season, as a celebration of her brand's 10th anniversary, Beckham will bring her show from NY to London Fashion Week for the first time.

Beckham has surprised everyone. Fashion is a snobby place, where acceptance isn't solely about whether or not you're wealthy enough to buy its key pieces. And there's little that the industry hates more than a celebrity-turned-designer, especially one that was previously defined as a WAG. Rumour has it that the woman formerly known as Posh Spice was repeatedly turned away from fashion shows. But sometimes, the greatest part of being underestimated is that the rise is all the more impressive. In September 2008 when Beckham presented her first collection - a range of 10 dresses - there were distinct doubts among fashion editors gathered at the Waldorf Hotel in New York, who were poised to file scornful reviews.

"She was a pop star and I don't think particularly revered for her style, so her own fashion line seemed out of character."

"I remember well when Victoria started her collection," said BFC chairman Caroline Rush. "As with every celebrity turned designer, there was some scepticism from the industry which was very quickly dispelled when she started presenting her collections. There was a lot of interest from press and buyers and definitely a lot buzz around the brand. It very soon became one of the hottest tickets of NYFW."

"At the start the fashion set were very dubious about Victoria doing her own line," agrees Harper's Bazaar senior fashion editor Miranda Almond. "After all, she was a pop star and I don't think particularly revered for her style, so her own fashion line seemed a little out of character."

However, Beckham's debut collection was immediately well-received by fashion editors, who praised the "sophistication" of the cut and fit. The Times called it a "very impressive, accomplished collection, with not a single dud".

She also made the clever decision not to stage a large-scale show, but to host a salon-based presentation, where she personally talked editors through the collection.

"It was a smart move," recalls Almond. "She personally introduced each look herself in a room with models walking through it, naming fabrics, techniques and the thinking behind each look. It was so personal and touching and there wasn't one person in the room who wasn't moved by what they experienced and saw. She really laid herself bare to what can be a very cynical crowd and she won over each and everyone. She was a huge success from day one."

In fact, the offering was so desirable that insiders questioned whether or not Beckham had enlisted a designer to do the hard work, while she served as the face (rumours she always denied); an indicator of quite how accomplished a feat it was. It was the start of Beckham's reinvention, both in terms of her career and aesthetic. She emerged post-show with a gamine pixie crop in lieu of her polished bob - a show of intent.

She's worked hard to integrate herself within the industry

Prior to her show debut, Beckham had lent her name to denim and sunglasses ranges where she first started to learn about the inner workings of the fashion world. She might have had the financial backing to launch her own brand and a high profile that might appeal to shoppers, but she knew she'd have to prove herself to the fashion industry.

"I was so nervous," she told Harper's Bazaar US of her debut, "because this has been a lifetime in the making."

"She fought her way through the industry and is now a very well-respected designer and businesswoman," says Rush. "Victoria was always been loved by the public and the fact that she was known before being a designer definitely helped her gaining attention and customers."

Almond said her attitude from the beginning thawed her cynics. "She was very open and humble and the first to admit that she wouldn't have trusted her to do a credible fashion line either," she says.

Beckham's first few collections were successful both critically and commercially. Selfridges was among her first stockists - and the brand has sold well ever since, based on the fit and shape of her designs. The novelty factor of Beckham as a celebrity has long worn off.

"She fought her way through the industry and is now very well-respected"

"Victoria began by co-designing with some huge names in the fashion industry before establishing the VB line," notes Lydia King, womenswear buying and merchandising director at Selfridges. "She has a great eye for shape and fit and seamlessly transfers this into the design of the garments.

"There was a lot of hype around Victoria starting her own label and the brand received a hugely positive reaction," she added. "As a British retailer, supporting British designers - both emerging and established - is important to us and it was this, alongside a natural curiosity, which initially attracted us to the brand."

Beckham never claimed to be an artisanal designer - in fact, she's admitted that drawing and pattern-cutting are not her forte. What she did do was create a strong vision, and put in the hours ingratiating herself with any potential detractors.

"Over the last 10 years she has developed personal relationships with buyers and editors," said King. "She takes the time to walk us through her collections to describe the fabrics and cuts."

She understands what women really want to wear

Beckham's celebrity might have given her the platform and financial security that alludes most emerging designers, but fame doesn't necessarily equate to long-term sales success. While buying a dress designed by a celebrity might have a novelty factor for the first season or two, that product has to continue to be desirable to shoppers as time goes on. Most brands work with celebrities on collaborations that have a limited time frame for exactly this reason - it's difficult to sustain consumer interest based on fame alone.

Along with Mary-Kate and Ashley Olsen's The Row, Beckham is among the few celebrities to have launched brands that have continued to sell well after the hype has died down. At Selfridges, shoppers return season after season for her collections, with separates and knitwear proving particularly popular. It's a similar story at Net-a-Porter - the brand's cashmere roll-neck sweaters often sell out, forcing the online destination to place re-orders on them every season. Net-a-Porter is currently increasing the order number of favourite dress styles as they always over-perform.

"It comes back to this idea of women designing for women," says Elizabeth von der Goltz, global buying director at Net-a-Porter. "Victoria is a successful businesswoman who juggles a busy life with family. She has a true understanding of what women want to wear and what makes them feel good in their day-to-day lives. In terms of aesthetic, bestsellers tend to be the wearable wardrobe staples that are timeless in style - whether it's a great cashmere knit or silk blouse."
SHOP VICTORIA BECKHAM NOW
Rush agrees; Beckham has worked out what women want to wear on a daily basis.

"The design aesthetic is beautiful and appeals to a strong modern woman," she says. "Women are attracted by clothes they can wear both at the office and when they go out and Victoria's pieces are perfectly fit for both."

She's a master of reinvention

Ten years ago it would have been difficult to imagine Beckham's design success. While as a Spice Girl, fashion was always her USP, her fashion choices - in keeping with the group's inclusive, fun-loving ethos - were not considered high-end. As she started making big money, her love of luxury took hold.

Then she met David Beckham, who enjoyed dressing up and experimenting with fashion as much as she did, and her WAG incarnation was born. Cue plenty of peacocking - matching couple outfits in shiny fabrics, tiny body-con dresses, heavily branded designer handbags and sadistically high Louboutins.

"Fame doesn't necessarily equate to long-term sales success"

As she entered the fashion business, her look changed again - this time opting for a more classic Audrey Hepburn-inspired wardrobe. Gone with the mini-skirts and hair extensions and in was the pixie crop, longer hemlines and tailored dresses.

Over the past decade, Beckham's brand aesthetic has changed with her personal style. While back in 2008, she remained rooted to fitted dresses and high heels, now she favours a looser, more modern silhouette. Tailoring is key, as are chic midi-length dresses and skirts that imbue a more relaxed elegance.

"At first, Victoria was very strict with her silhouette; it was very body-con and fitted," says Almond. "But over the years, she has softened that silhouette and loosened the look up massively. She is a great tailor and makes a great wide-leg trouser that suits and flatters many body shapes."

It's an aesthetic that shoppers can't get enough of. "We have seen a big shift in the direction of the collections," says von der Goltz. "Previously, our bestsellers were the iconic body-con dresses, but now our bestsellers include tailoring and knitwear. That said, dresses remain a key category. Current bestsellers are the fluid midi styles."

Beckham has honed her vision at New York Fashion Week (although this week she will stage her first show in London as part of her 10-year celebrations), a decision that CFDA chairman Stephen Kolb thinks was wise.

"Since the launch, Victoria Beckham's choice to be part of New York Fashion Week demonstrated her astute understanding of the global fashion industry," he says. "It is here that, season after season, she refined her aesthetic to become one of the most refined and sophisticated collections on the official NYFW schedule, earning the respect of some of the world's most influential editors and retailers."

She's a great ambassador for her own brand

Beckham has never enlisted supermodels to help promote her collections because she knows that she is the best ambassador her brand could be. Her understanding of what women want to wear comes from what she wants to wear herself. And when she steps out in a full VB look, which she often does, looking polished yet modern, the sales start to roll in.

King believes that Beckham's personal patronage of her work is far more persuasive to shoppers than any campaign or advert.

"Victoria is the perfect ambassador for the brand as she wears it herself and is often captured wearing a key look before it comes to market," says King. "This kind of authentic promotion builds hype ahead of the products arriving in store, and often results in a sell-out for the style. For example, the beautiful cape dress she wore to the royal wedding this summer already has a waiting list."

"As her own style has changed, so has it been reflected in her label and collections," adds Almond. "Especially in her accessories - shoppers can buy a pair of sunglasses that's akin to buying a little piece of her. It feels very personal still and reflects her and her look."

King points out that the outfits she wears to take her post-show bow always tend to sell out.

"Season after season we see styles sell out when Victoria herself has worn them, particularly her show look," adds King. "As the brand and customer has evolved, the loyalty and fashion respect for Victoria herself has remained strong."

Contrary to her public image, she's likeable

Regardless of her public persona of being poe-faced and snobby, no one would buy Beckham's collections if they didn't like her. In the flesh, she is the opposite of her public image. While she might be known for pouting, in reality she is warm and funny.

This is a woman, who after being asked who she would like to present her with the award for Harper's Bazaar 2017 Designer of the Year, chose Susanne Jones because she was a fan of TV show Doctor Foster and hoped that if they met they'd soon become friends. She endearingly and persistently forced the point throughout the evening, both on stage and during an interview.

Beckham is funny. "Her fun pieces a great reflection of her sense of humour," says Rush. "Her ' Fashion Stole My Style T-shirt' is a great example of that."

She doesn't pretend the Spice Girls didn't happen, and admits to having made a few questionable fashion choices, telling Net-a-Porter in 2016 that perhaps the PVC catsuit was an error of judgement and that the nine-inch Louboutins she wore round Disneyland while heavily pregnant were a mistake - she's more of a Stan Smith woman these days. It's also fair to say that anyone who doesn't mind crawling out of a paper bag to create a tongue-in-cheek fashion campaign is no kill-joy.

So what's next for brand Beckham? Rush says further success is ahead, predicting "more beautiful collections while she keeps on strengthening her business, something that has already started with the appointment of Paolo Riva as CEO and the investment the brand has received. Both are great platforms for growth."

"In the flesh, she is the opposite of her public image."

Almond hypothesises over new product categories. Her 2017 collection for US giant Target saw her launch childrenswear for the first time.

"I think the brand will only continue to expand and succeed," says Almond. "Perhaps she may move into menswear and homewear as a natural progression into buying into the 'Beckham' world, husband, home, kids and and all."

To the next 10 years of fashion's great re-inventor.

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From Posh Spice to style icon: how Victoria Beckham won over the fashion world

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If you really want a clear example of Victoria Beckham's impressive transformation, then cast your minds back to the mid-noughties when a fashion empire was just an apple in the then-singer's eye. Marc Jacobs was reading a British newspaper when he spotted Beckham carrying a fake version of his Louis Vuitton graffiti bag, a collaboration with Stephen Sprouse.

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This is a really brief and simplified brand report on Victoria Beckham that just highlights the USP's of the brand. This was useful for my brand research

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Today we were introduced to our INP's and were advised as to where we should start. After this I made a mind map of ideas whilst looking through my vogue copies for inspiration. I knew I wanted to do a designer/luxury brand as in my previous projects I have only ever chosen high street brands. I also wanted to plan a luxurious range with luxurious materials.

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This is my initial ideas mind map that I created when first informed about the INP. I knew from the get go that I wanted to do a luxury brand as in my previous projects I have always done highstreet brands. I thought it would be interesting to get an insight on the luxury market and how it differs from highstreet. After deliberation, I decided to choose the Victoria Beckham X Nicola Peltz idea as I felt it would be successful and popular among Beckham fans, Nicolas followers and lovers of the VB brand.

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After deliberating over my ideas I decided to do a collaboration with Nicola Peltz and Victoria Beckham.  I thought that this would be the best option as Victoria is soon to be Nicola's mother-in-law, making the range very intimate and will prove popular with Beckham fans and lovers of her brand. After deciding this I started to complete my business plan.

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On the 12th we had to hand in our business plans. I carried on working on this for the first few hours of the day as I found filling in the problem solving box quite difficult. However after talking to Jumana she gave me some ideas of what problems may arise and how they can be solved. After this I started adding to my padlet and mainly used WGSN to research key silhouettes and to look at the catwalk analytics. I find WGSN really useful when it comes to planning my range as it gives me an idea of what is on trend. I also started to gather brand research for my brand summary.

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On the 13th I began writing up my brand summary and also started my bibliography using a website called mybib.com.

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Over the weekend I carried on with my research and then in class I got started on my customer profile. For this I used the ACORN classification website and identified the brands target consumer as being in the affluent achievers category, who are high income people successfully combining jobs and families.

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This was useful as Victoria highlights her customers need for quality and luxury. She says that her customer "wants to feel empowered, confident. She wants to feel her best". After reading this it reiterated the need for the best quality materials in my range.

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Victoria Beckham's attention to detail is "annoying".

he former singer and celebrated fashion designer opened a store in Printemps in Paris on Friday.

Victoria warned that it will be impossible to keep her off the sales floor as she always feels like she has to be fully involved in her ventures.

"I just can't help myself," she admitted to WWD. "I always have to be very hands on because I have a very strong opinion of what I want.

"I always find something I want to change... My attention to detail is totally somewhat annoying."

This fall the 39-year-old will also be unveiling her flagship store in London's Dover Street.

While Victoria admires the French fashion sense, she believes her designs should match women all over the world.

"It sounds like an obvious thing to say, but the women here are very sophisticated and chic," she gushed.

"I'm very excited to be here during fashion week. You know the energy is incredible. It's a beautiful, beautiful city. I love the energy, the shopping. I loved living here.

"I like to treat women in every territory the same. My customer wants quality, luxury. She wants to feel empowered, confident. She wants to feel her best."

Printemps also stocks the designer's lower-priced Victoria, Victoria Beckham range.

Victoria is currently based in London and sells her clothes in around 60 countries.

Last month the fashion star showed off her Fall/Winter 14 collection as part of New York Fashion Week.

"I like that mix of androgyny and femininity, like the long feminine skirts with the more masculine trouser underneath. I think that looks really, really cool. Also tunic dressing is something that I really relate to and I think the girls look really feminine and sexy," she said of her latest pieces.

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'My customers want quality and luxury' - Victoria Beckham

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Victoria Beckham's attention to detail is "annoying". he former singer and celebrated fashion designer opened a store in Printemps in Paris on Friday. Victoria warned that it will be impossible to keep her off the sales floor as she always feels like she has to be fully involved in her ventures.

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For my customer profile I used ACCORN to gather information on their customers financial situation and lifestyle. I found that the VB target cutomer identifies as an affluent achiever and are very welathy. This was also useful as it describes the target customer as a frequent user of social media, highlighting the importance of media marketing.

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On the 20th I started defining my concept and also finalising my customer profile. I found finding the correct information for my customer profile quite challenging as there wasn't much on the internet. However after finding a brand report on Victoria Beckham I managed to gather enough information.

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This article discusses how the designer made her name on sleek, body-con sheath dresses with interior corsetry, waist-cinching grosgrain belts, mesh insets and other details that suck the body in and force Beckham-like good posture. But in recent seasons, she’s also added looser styles, more tailored pieces, knitwear and outerwear to broaden her reach and appeal. This is good as it makes a more casual range less out of character for the brand

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Victoria Beckham may have moved her family back to London, but a big part of her heart is still in Los Angeles.

She and her husband, former L.A. Galaxy star David Beckham, have been in town on Easter break with the kids, where they've been photographed hiking, surfing, taking SoulCycle classes and eating acai bowls. (The British press has been there every step of the way.)

But designing mom Victoria, 40, has managed to squeeze in some work too, hosting a trunk show on Tuesday at Barneys Beverly Hills, followed by a dinner on the terrace at Fred's that night.

David Beckham co-hosted the starry soiree, which was attended by fashion press, stylists and several of the couple's close friends, including Gwyneth Paltrow, David Furnish, Kate Beckinsale, James Corden, Eva Longoria and Rachel Zoe (whose kids are pals with the Beckhams').

"I loved L.A. ... I had the most incredible six years here," Beckham said earlier in the day in the green room before her trunk show, as daughter Harper, 3, played with her rainbow-haired My Little Pony nearby. "But I don't think you can appreciate it when you have it every day how beautiful it is here ... just the space."

The former Spice Girl has been in the public eye for more than 20 years as a pop singer, wife of soccer great David, star of documentaries about their life, style icon and magazine cover model. She launched her clothing label in 2008 after several less formal forays into the fashion industry that included a collaboration with jeans brand Rock & Republic and a modeling gig for Marc Jacobs that had her peeking out of a shopping bag.

In seven years, Beckham has pushed her ready-to-wear past the arc of celebrity vanity project, establishing it as a mainstay on the runway at New York Fashion Week, where her modern, practical designs have earned solid reviews, despite looking a tad derivative at times.

Last year, she opened her first boutique on Dover Street in London. It carries all five of her collections: runway; the main label's casual little sister, Victoria by Victoria Beckham; denim; handbags and sunglasses. (Her first capsule line of aviators just arrived in stores last week.) And everything is designed in-house in London.

"I spend a lot of time in the store. I love to meet my customer and hear what she wants," she says. "That's why I'm doing what I'm doing, because I want to empower women to be the best versions of themselves."

The designer made her name on sleek, body-con sheath dresses with interior corsetry, waist-cinching grosgrain belts, mesh insets and other details that suck the body in and force Beckham-like good posture. But in recent seasons, she's also added looser styles, more tailored pieces, knitwear and outerwear to broaden her reach and appeal. (Beyoncé was recently photographed wearing one of Beckham's navy-and-white-stripe knit midi skirts.)

The pre-spring and spring collections in stores now also feature swingy, draped dresses, sporty shifts with oversized patch pocket and cut-out shoulders, fisherman knit sweaters with lacing at the hem, and striped knit skirts, in neutral camel, navy and white, punched up with sunset orange, peach and cobalt blue.

For fall, there are sculptural coats and knits with oversized button details, trousers that tie in a bow at the waist, and asymmetrical, draped midi skirts that combine silk pleats, chenille and corduroy elegantly in one.

"I always want the clothes to be flattering.... We have great fabrics and a lot of attention goes into seaming details, so everything looks great from every angle, but I also like to have something unexpected there," Beckham says.

It appears Beckham's aesthetic is loosening up, like her personality. Despite her seemingly strait-laced, nonemotional demeanor, Beckham enjoys a good laugh, especially at her own expense. In a 2014 video for Vogue.com's "73 Questions" series, when asked to name the movie version of her life, she deadpanned, "Hunger Games." She often posts funny photos to her 8 million Twitter followers (recently, a snap of hubbie David's gray-flecked beard and the hashtag #silverfox). And although she works in the realm of $3,000 dresses, she's accessible enough to be booked for an upcoming "Ellen" show, where she hopes to "put some of those Posh Spice moves to good use."

"I was never out to change people's perception. I was aware of them, and that was OK," she says. "But social media has helped. Not that I tweet or Instagram to show my personality, but it comes across naturally.... The more I meet customers, and people get to know me, they know that I take my profession seriously, but I also like to have fun."

Friends say they could see the Beckhams moving back to L.A., where they still have a home and seem to travel every time the kids have a school break. But in the meantime, the designer is focusing on growing her business internationally. On her docket next is a second store, this one in Hong Kong. "Asia is my fastest-growing market," she says. And there may be a future cheap chic collaboration, "if the timing and the partner were right." (David Beckham is blanketing the world's billboards in underwear ads for H&M.)

But she's not interested in another reality show or a lifestyle website in the vein of Paltrow's Goop.

"I'm respectful of my past, but I really enjoy what I'm doing now," she says. "I have a point of view and have a lot to say ... I don't want it to be about me. It's about the clothes and the customer."
booth.moore@latimes.com

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Victoria Beckham focuses on the clothes and the customers

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Victoria Beckham may have moved her family back to London, but a big part of her heart is still in Los Angeles. She and her husband, former L.A. Galaxy star David Beckham, have been in town on Easter break with the kids, where they've been photographed hiking, surfing, taking SoulCycle classes and eating acai bowls.

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When researching Victoria Beckham's target customer I really struggled to find accurate information on google and only found a few articles/marketing reports. This marketing report was helpful as although it was for the brands lingerie collection, it listed some key traits that Victoria Beckham customers possess, such as a need for quality over quantity, that they love luxury fashion and have a strong sense of fashion.

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This article contained useful information for my SWOT as it discusses the failure of the brands 2019 black friday sale. This day should be a day of huge success for brands and the fact that Victoria Beckham suffered great loss suggests something is missing in their brand offer. I believe that this highlights a need for casualwear due to current high demand.

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THE shops were full of early Black Friday bargain hunters, yet only a slow stream of customers could be seen at Victoria Beckham's swanky London boutique yesterday.

And after fingering the £1,000 dresses and £890 gold sandals, the vast majority walked out empty-handed.

Little wonder the former Spice Girl's fashion empire is floundering.

Company accounts this week showed her designer-clothing business recorded its highest loss so far - £12.2million for 2018 - bringing total losses over 11 years to £42million.

On the face of it, Victoria, 45, seems to have every advantage, from famous friends to great connections in the industry and a huge, loyal following.

She is pals with American Vogue editor and fashion show front-row queen Anna Wintour, has the money to hire the very best team and has even dressed royalty, with Meghan wearing several of her designs.

Actresses, such as best pal Eva Longoria, as well as Gwyneth Paltrow and Kate Winslet, have also been pictured in her chic tailoring.

And she is so clued-up at promoting her goods to her 27million Instagram followers that her label was this year named as London Fashion Week's most influential brand in terms of media impact.

Yet still she cannot make a success of it. Instead, she has to rely on hubby David to prop up her dream.

It is thought the former Manchester United ace and England captain, 44, has poured in £23million over three years.

This year, accounts show Posh's company needed a £16million bailout from shareholders. Their identity has not been revealed.

'NOT MANY BUSINESSES CAN LOSE £10MILLION A YEAR'

At around the same time, one of David's firms, Footwork Productions Ltd, invested £15.5million with an unnamed "associated company".

The accounts show DB Ventures, another of David's companies, lent Victoria £600,000 last year.

In March 2016 it was reported he had transferred £5.2million to her company. And in January 2017, accounts showed Victoria Beckham Limited owed David's company £6.6million.

That same year, Victoria also raised £30million in funding from private equity firm Neo Investment Partners.

As hobbies go, this one would appear to be getting well out of hand - and experts are surprised at how she can continue to turn in such massive losses.

In the past, Victoria Beckham Limited has been supported by other Beckham businesses. But annual accounts for their joint empire, Beckham Brand Holdings, which controls all their separate companies, has suffered its first-ever loss - £1.6million in 2018.

The previous year it had a net profit of £12.3million.

Profits at DB Ventures have halved in a year, from £23.3million in 2017 to £11.5million in 2018.

One financial expert told The Sun: "This will be hugely embarrassing for the Beckhams as it indicates they don't quite have the same pulling power as they once did.

"If a regular company saw its profits more than halve, it would be a major crisis."

IS IT TOO LATE FOR POSH TO MAKE HER MARK?

Yet according to Victoria's brand's very calm chairman, Ralph Toledano, there is nothing to worry about.

He said: "The performance was in line with expectations, so we were not surprised. Our goal is to reach profitability as soon as possible." And Victoria, who insists her career is "not a vanity project", says it takes time to make a profit.

In March, she said: "We're on the right track to do that, but it's not going to happen tomorrow."

So what exactly is that right track?

And is it simply too late for Posh to make a mark in a crowded market that has already seen brands such as Oasis frontman Liam Gallagher's Pretty Green hit the buffers (it has since been rescued by JD Sport).

She still struggles to get her clothing worn by the big-name stars.

A-listers are still far more likely to appear in heritage brands, such as Dior, Versace and Valentino, than be snapped wearing a frock by a former pop star from Essex with no formal fashion training.

Stefano Gabbana, one half of iconic fashion duo Dolce & Gabbana, pointed out the difference, once saying: "She's a designer, but for us she doesn't make clothes the same way like a fashion designer."

Victoria has made several changes to her business in the past couple of years in a bid to turn the tide.

The £30million raised in 2017 from private equity firm Neo Investment Partners was a deal that valued the business at £100million.

Around a third of staff were made redundant last year which, along with renegotiated supplier contracts, has reduced costs by £2.5million.

The management team has also changed. Victoria has previously admitted mistakes were made in the early days.

She said: "We didn't have anybody who was challenging suppliers and factories.

"I think at the beginning I overpaid for things unknowingly. I don't think anyone was taking advantage, I just think my people didn't know they could have pushed back."

The high cost of Victoria's clothes is one of her biggest problems.

Her chairman Ralph, who is also head of the French governing body for the fashion industry and joined her brand in 2018, recognised this and straight away slashed prices by 20 to 30 per cent, according to Business Of Fashion magazine.

LEGGINGS COSTING MORE THAN £100

He said: "Pricing was a real, real issue. The customer was telling us, 'We love your product but the price is too high'."

The key change, though, has been to diversify and start selling more-affordable items, aping the business models of luxury firms such as LVMH.

That firm owns brands as diverse as Christian Dior - with its £6,500 lace dresses - to Veuve Clicquot champagne, currently available for £35 at Tesco.

The LVMH model sees it rake in a fortune from the lower-ticket items to help prop up the high-end part of the business.

Victoria has attempted to make her brand more affordable. Cheaper items have come via a collaboration with Reebok to expand her reach to younger, less wealthy consumers.

Yet with leggings costing more than £100, the range is still far more expensive than your average workout gear, which fans were quick to point out.

With many items at the Reebok store currently on sale, a simple white vest top will still set you back £52.47, down from £74.95. The only real difference between that and an ordinary Reebok top is a subtle entwining of VB into its logo.

Even a pair of luminous running socks would cost you nearly £30, yet Reebok's own-brand white ones come in packs of three for less than half that.

Last month, in yet another bid to attract customers, Posh launched a Christmas gift guide with a similar ethos.

She plugged a keyring for £165 and a statement T-shirt emblazoned with the slogan "I can't concentrate in flats" for £95.

There is also the more affordable Victoria by Victoria Beckham range - with dresses for around £500 and tops for less than £300 - which can be seen as a not-too-impossible leap from high street stores such as Reiss and Whistles.

And she is selling sunglasses with similar price tags to other designer shades.

But it is perhaps with cosmetics that she may receive a much-needed lifeline.

Chanel, one of the high-end brands Victoria is a fan of, is said to make around 60 per cent of its revenue from its cosmetics, which are cheap to manufacture.

Victoria launched her own Victoria Beckham Beauty range in September - she had a previous partnership with Estee Lauder in 2017 - with products including £18 lip liner and a £28 eye shadow.

There is also a fragrance line in the pipeline and an upcoming "aggressive strategy" in Asia for 2020, according to Ralph.

So to borrow from one of her Spice Girls' hits, for now the message to shareholders - and patient David - has to be: If you want my future, forget my past.

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As Posh's fashion empire loses £12m - how long can husband David prop it up?

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THE shops were full of early Black Friday bargain hunters, yet only a slow stream of customers could be seen at Victoria Beckham's swanky London boutique yesterday. And after fingering the £1,000 dresses and £890 gold sandals, the vast majority walked out empty-handed. Little wonder the former Spice Girl's fashion empire is floundering.

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This is a page I found that lists the brands strengths, opportunities. One threat that I took from this is the brands competitors ever extending product offers. Childrenswear in particular was mentioned again on this page and how it could be a huge success.

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This article was really useful for the strengths of the brand as celebrity appearances in a brands clothes are great for brand awareness. Victoria's amazing dress designs are constantly worn on the red carpet by a-list celebrities such as Selena Gomez.

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Styles may come and go, but celebrities' love of Victoria Beckham 's timeless clothing line is here to stay.

Becks' namesake line, which launched in 2008, is one of the most successful celebrity ventures into the business of fashion. Not only is it a commercial hit, but it's also a red carpet and street style favorite for many A-list stars.

VIDEO: #NYFW: Victoria Beckham Spring 2016
[brightcove:4482253821001 player_2]

From Selena Gomez to Gal Gadot, the passion for VB's unique fashion brand has only gained momentum in its eight-year run. Scroll down below to see (and shop!) your celebrity style crushes' best ever Victoria Beckham looks.

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All the Celebrities Who've Slayed in Victoria Beckham's Clothing Line

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Styles may come and go, but celebrities' love of Victoria Beckham 's timeless clothing line is here to stay. Becks' namesake line, which launched in 2008, is one of the most successful celebrity ventures into the business of fashion. Not only is it a commercial hit, but it's also a red carpet and street style favorite for many A-list stars.

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I found this page whilst browsing and it discusses how Victoria Beckham identifies with fellow mothers. This highlights that the Victoria Beckham customer is a older woman with a family and the page also mentions disappointment that the brand does not have childrenswear which is interesting and will be useful later on in my project.

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This page was really useful for my SWOT weaknesses as it mentions the brands lack of advertising. This resonated as have never seen the brand advertised anywhere in the media or whilst out. This is definitely something I will consider when completing my marketing ideas as it will marketing is the key to driving up sales.

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This was a rebranding exercise that consisted of choosing a brand that was declining. I selected Victoria Beckham for the reasons mentionned on the right.
In addition to the rebrand, I also added an jean line to appeal to the younger audience.

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This was a rebranding exercise that consisted of choosing a brand that was declining. I selected Victoria Beckham for the reasons mentionned on the right. In addition to the rebrand, I also added an jean line to appeal to the younger audience.

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This page was really useful for the political part of my PESTEL as it highlights Brexit and how detrimental it can be whilst importing goods and can lead to huge delays.

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This is the commitment to the Modern Slavery Act statement made by Victoria Beckham on their website page. In this the brand states that it is committed to maintaining and improving practices to combat modern slavery and human trafficking throughout their business. This is a useful point for my the Legal part of my PESTEL.

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This statement is made on behalf of Victoria Beckham Limited (for the purposes of this statement “VBL”). We are publishing this statement under the Modern Slavery Act 2015 to demonstrate our commitment to ensuring that our business and supply chain reflects our values and respect for human rights. At VBL, we value huma

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This article discusses the issue that luxury designers have with plus size sizing. I want my range to be enjoyed by everyone and therefore all my items (except the accsessories) will go up to a size 16 and 18. As this article states, it only takes one luxury fashion brand to kickstart the movement and then all other designers will follow.

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By now, the numbers and issues surrounding the plus-size market should be familiar: Despite the fact that the plus-size apparel market was worth an estimated $21.4 billion in 2016 - representing a growth of 6 percent - and the fact that two-thirds of American women are above a size 14, there remain huge gaps in the retail space for plus-size consumers looking to get involved in fashion.

Nowhere is that more true than in the luxury retail space. Even while the luxury market is in the middle of a big turnaround - it just rebounded to a projected 6 percent growth forecast, a number which includes both apparel and accessories - brands choose to ignore the opportunities in the plus-size sector. Plus-size clothing represents 10 percent of retail sales and has outpaced its straight-sized counterparts for over three years, with that coveted Gen-Z group driving an estimated third of all sales.

There's no question that extending sizes isn't as simple as scaling up existing patterns. Getting into larger size ranges often means incurring extra expenses, like hiring another fit model, creating more patterns and using more fabric. But unlike smaller or newer brands, at the luxury level, these companies have the money: Gucci, as just one especially prosperous example, saw a 49 percent sales growth in the first fiscal quarter of 2018 alone, worth some $2.2 million. And there are a growing amount of would-be partners willing to facilitate the expansion into plus sizes, like new luxury e-tailer 11 Honoré, which offers expert pattern makers to brands and eats any extra costs incurred during the process.

If it's easier and more profitable than ever to expand into plus sizes, why aren't more brands doing it? The answer may be as simple as good old-fashioned snobbery. "Being overweight is not very healthy, so it doesn't matter how much of the population is fat; it's not a healthy image to be putting out there," one anonymous exec told Glossy in 2017. Designer Prabal Gurung said that when he told people he would be collaborating with plus-size brand Lane Bryant, there was "snickering," with one person even asking, "Why are you designing for fat people?"

Ultimately, it matters that luxury brands offer plus sizes because they're the trendsetters of the industry. Yoox/Net-a-Porter Group went fur-free in June 2017, and Laura Brown announced that InStyle had been fur-free since she took over as editor-in-chief in 2016. When Gucci announced it would go fur-free in October 2017, it set off an avalanche of brands rushing to follow in its footsteps, like Versace, Michael Kors and John Galliano. What happens in one area of fashion generally becomes a trend, and then a movement, trickling down into the contemporary and mass markets. Perhaps these brands and retailers don't care that they're leaving money on the table; perhaps it's enough for industry insiders that plus-size women have options at the fast-fashion level. But they are quickly finding themselves behind the curve when it comes to the reality of the apparel market.

It's time for plus-size inclusion to become a true movement at the luxury fashion level. If designers and brands could offer larger size ranges, bigger sample sizes could be made available for editorial shoots with plus-size models or celebrities and runways could become more representative; if retailers would stock those sizes, they'd be available for women attending the shows to borrow or buy to be shot for street style. Most importantly, the joy of fashion would become available to a wider swath of women.

Representation matters. With that in mind, and to put actual numbers behind this concept, I spent a day poking around both brand and retail e-commerce websites to get a feel for what options are out there for the plus-size customer. I approached it as a standard consumer would, which is to say I based all of the below information on what I could find on e-commerce sites and did not reach out to the brands or retailers mentioned to inquire about further in-store sizing options. Spoiler alert: The results are not good. Read on for more info.*

Brands

There are obviously a number of luxury brands on the market and, quite frankly, most of them have a sizing problem. We narrowed the field down by choosing a combination of established luxury labels from Interbrand's list of the 100 Best Global Brands of 2017 and buzzier names from Lyst's top 10 brands of 2017 published on Business of Fashion. Certain big names, like Chanel and Dior, were hard to track as they don't retail their ready-to-wear online and thus did not make the final cut.

Brands' sizing was determined by finding the size charts listed on their own websites, and then perusing the ready-to-wear options on each e-commerce site. It's worth noting that it's possible that higher sizes, often regarded as outliers, are produced in smaller runs and thus sell out faster, which could explain limited availability; these brands may also have the capability to offer custom sizing for top customers. Because there is no firm standard for sizing, actual fit will, of course, vary from brand to brand, even within the same size.

Here, a selection of the sizing options for 10 of the industry's top luxury ready-to-wear brands, pulled from their own e-commerce sites.

Balenciaga

Balmain

Burberry

Dolce & Gabbana

Highest Size: US 10/IT 46/L, per a sizing chart on the brand's website
Notes: Strangely, Dolce & Gabbana's official size chart stops at a size IT 46 (US 10), but has a decent amount of options in IT 48 (US 12) and IT 50 (US 14). The only item in an XL is a "#Boycott Dolce & Gabbana" t-shirt.

Givenchy

Gucci

Highest Size: US 12/IT 48/XXL, per a sizing chart on the brand's website
Notes: The only item available when narrowing the ready-to-wear options on Gucci.com down to a size IT 48 (US 12) is a pair of black stretch viscose pants; XXL brings up a selection of tees and sweatshirts.

Louis Vuitton

Off-White

Highest Size: US 10/FR 42/XL, per a sizing chart on the brand's website
Notes: One miniskirt came in an FR 44 (US 12); sizing was available sporadically from item to item but most hit the FR 42 (US 10) mark. XL was not available as a size filter.

Prada

Valentino

Highest Size: US 12/IT 48/XXL, per a sizing chart on the brand's website
Notes: There was one miniskirt in size US 12; most other items stopped at a size US 8 or a US 10.

Retailers

There are, of course, luxury fashion brands which make plus sizes - most notably Prabal Gurung and Christian Siriano, who are proving to be pioneers in the space. The trouble comes when retailers either refuse to stock extended sizes, or neglect to push the designers they stock to extend their size range. For the plus-size movement to really take hold, it's essential that retailers get on board, too.

To keep things broad, we choose luxury e-commerce websites which could easily be shopped globally; sizing can become more limited at the brick-and-mortar level, especially when talking about independent boutiques. It should be noted that items could have sold out in certain sizes, which would make for discrepancies in what is actually offered. We took samples from offerings in smaller sizes to show variance. And again, because there is no standard in sizing, retailers may translate sizes differently from the brand's own e-commerce (for example, Dolce & Gabbana lists an IT 50 as a US 14, while Matches Fashion lists it as US 16).

Here, a selection of sizing options at five luxury retailers:

FarFetch

Matchesfashion

Highest Size Offered: XXXL/approximately a US 14/16, per a sizing chart on the retailer's website
Total Number of Ready-to-Wear Items Available: 11,084
Items Available in Size S (US 4, per size chart): 8,446
Items Available in Size XL (US 12, per size chart): 4,382
Items Available in Size XXXL (US 16/FR 46/IT 50, per size chart): 318
Notes: If you're looking for cooler brands, this is the place to shop: Matchesfashion carries larger sizing from Altuzarra, Prada and MaxMara.

Moda Operandi

Net-a-Porter

ShopBop

Consignment

With the secondhand market poised to overtake fast fashion in 10 years, there's no question that resale is going to be a huge component of the future of retail. Of course, consignment shops and sites can only stock what they're sent, which means the lack of plus-size garments in standard retail inevitably trickles down into this space. To show how this happens, we took a sampling of options available at The RealReal; there are, of course, many other resale sites out there, but we chose The RealReal for its broad luxury selection and ease of sorting.

The RealReal
Want the latest fashion industry news first? Sign up for our daily newsletter. Homepage Photo: Backstage at Moschino Fall 2018/Tristan Fewings/Getty Images *All figures as of a search conducted on April 24, 2018.

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By now, the numbers and issues surrounding the plus-size market should be familiar: Despite the fact that the plus-size apparel market was worth an estimated $21.4 billion in 2016 - representing a growth of 6 percent - and the fact that two-thirds of American women are above a size 14, there remain huge gaps in the retail space for plus-size consumers looking to get involved in fashion.

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Nicola is no stranger to the fashion world. Despite being an actress in 2014 she teamed up with Vogue on fashion week to produce a diary of her looks. Even here, we can get a good idea of her style and that since a young age she has always gravitated toward darker shades with a minimalistic approach.

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She might be best known for her roles on television's Bates Motel and on the big screen in Transformers: Age of Extinction but it's not all doom and gloom for actress Nicola Peltz. Here, the nineteen-year-old burgeoning red-carpet favorite shares her view of the City of Light, from the sights, sounds, and tastes to the action on the front row.

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Actress Nicola Peltz's Paris Fashion Week Diary

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She might be best known for her roles on television's Bates Motel and on the big screen in Transformers: Age of Extinction but it's not all doom and gloom for actress Nicola Peltz. Here, the nineteen-year-old burgeoning red-carpet favorite shares her view of the City of Light, from the sights, sounds, and tastes to the action on the front row.

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Yet again, this article was really useful as it highlights some key products that Nicola is never without. In this article it mentions bandanas, Tiny shoulder bags are a favourite, chunky platform boots (worn with bootleg jeans) and oval-shaped sunglasses. This is very useful particularly as I want the range to include some accessories.

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She's about to join the world's most stylish family (the Beckhams, duh), but Nicola Peltz probably isn't fazed. The actor already has strong fashion game, sitting front row at fashion shows and hitting film premieres long before she became the future Mrs Brooklyn Beckham.

Her red carpet wardrobe delivers high-octane glamour (think two-pieces from Dior, trouser suits from Vera Wang and gowns from Givenchy), but her off-duty style is where things get interesting.

She might have been born in 1995, but the decade's accessories loom large in her wardrobe. Tiny shoulder bags are a favourite, and ditto bandana headscarves, chunky platform boots (worn with bootleg jeans, no less) and oval-shaped sunglasses.

Of course, her engagement announcement outfit (officially 'A Thing' in 2020) was a canary-coloured dress designed by her future mother-in-law. Will Victoria Beckham turn wedding dress designer for the occasion? Watch this space. For now, keep scrolling for Nicola Peltz's wardrobe hits.

CREDIT: @nicolannepeltz

For the big engagement reveal, two weeks after Brooklyn Beckham popped the question, Nicola naturally chose a canary-yellow dress by future mother-in-law, Victoria Beckham.

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Here Are Nicola Peltz's Very Best Outfits - From Red Carpet Looks To That Engagement Dress

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She's about to join the world's most stylish family (the Beckhams, duh), but Nicola Peltz probably isn't fazed. The actor already has strong fashion game, sitting front row at fashion shows and hitting film premieres long before she became the future Mrs Brooklyn Beckham.

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This article was really useful as it highlighted AW21 predicted trends that could be used in my range. One I am definitely considering is the jumpsuit as the flattering silhouette will tie in well with the Victoria Beckham brand.

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10 Trends From the Fall 2021 Season That Predict Fashion's Future

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One year ago, we were trying to predict what the 2020s would look like. After this season, our bets are on a period of rebellious personal style and a rebirth of subcultures. That will give us something to talk about from behind our screens-or even better, together again in person soon.

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This page discussed the re emergence of the bodycon dress. As life begins going back to normal, shorter hemlines are becoming more and more appropriate. This silhouette is definitely one to consider for my range.

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Noughties trends are coming back with vengeance and the corset top is back. I am considering one of these for my range as they can be dressed down however I feel this silhouette might be too young for my target customer.

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I definitely want to include a pair of jeans in my collection as Nicola is often spotted out losing loose fitting straight leg jeans. However this style adds something extra to the silhouette which I like.

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The mini skirt has come back in a different form this year as the low rise fit has re emerged. However I don't think that this is a fit that I am going to include in my range as I feel that this would be too far out of character for the Victoria Beckham brand. However I do want to include a high waisted mini skirt in my collection as part of a two piece.

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This article gave me some ideas for my suit co ord. Co ord sets are on the up by 12% however trouser suit sets are falling which was my original plan. Due to this I might change the trousers to a skirt.

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From this article two trends that I want to include in my collection are openwork trims and faux fur trim as they are best fitting to Nicola Peltz style.

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These are the catwalk analytics for coats and jackets this AW21/22. From this I think I am going to include a oversized puffa jacket, bomber jacket or faux fur jacket.

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This article was really useful as it helped me finalise my colour palette. From this article I chose my shades rootbeer, fiery red, olive and brilliant white.

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This article was really helpful when selecting my fabrics as it was important to see which fabrics were trending and to then see if I could get them sustainably made. From this article I felt that satin and noir leather would best fit the phantasmagoria theme yet still fit in a casual range.

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Global fear and uncertainty has driven dark aesthetics. We are seeing Modern Goth looks take to the streets via all-black outfitting, leather and chunky accessories. I want the Victoria Beckham X Nicola Peltz collection to channel this dark and brooding sensibility, serving up streamlined, minimalistic silhouettes punctuated by luxurious faux leathers and a dark colour palette. I feel this trend is very fitting to the Victoria Beckham brand as it means I can use a lot of dark hues, which sell best currently. This theme also allows for a lot of elegant detail to be added to designs. Elegance is a key focus at Victoria Beckham particularly in her dresses.

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This article was useful as it listed the sheens and textures that will help make phantasmagoria themed designs pop. One key element it discusses that I am definitely going to incorporate throughout is iridescence, to add to that disco inferno element of the trend.

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After deciding I wanted to include vegan leather as one of my my fabrics I done some research on different options and its properties. I chose to use cactus leather in my range.

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We know what vegan leather is not made of, so now we need to ask the ever-elusive question of what vegan leather is made of.

This is a question with several answers.

Plastic-Based Vegan Leathers

Maybe you've seen all sorts of newfangled types of vegan leather recently.

From fungi to fruit peels, strange ingredients are making their way into leather-like fabric. Unfortunately, most of the vegan leather on the market is still either blended with plastic or made entirely of plastic.

Let's start with microfiber vegan leather (which will likely say either PVC or PU on the label).

Our advice for this leather alternative: avoid it if you can. Both of these plastic-based materials are commonly used in faux leather but have nearly the same carbon-intensive footprint as the 'real' stuff!

But if you can only avoid one, let it be PVC. Polyvinyl chloride (PVC) releases toxic chemicals during its production phase and requires plasticizers like endocrine-disrupting phthalates to make them flexible enough to go into those pleather leggings.

According to the WHO and US Center for Disease Control, PVC has been linked to all kinds of health problems, like cancer, developmental disorders, infertility, Type II diabetes, heart and liver disease, and CNS and other respiratory disorders.

On the environmental side, there is literally NO safe way to dispose of PVC. Recycling it requires tons of equally bad chemicals, and trashing it means they'll all just leach in into the earth for centuries.

The Safe Water Advocacy Alliance has a great video on the topic.

PU, or polyurethane, is still associated with a chemical-intensive production process, but it's slightly better because it can at least be recycled. It can even be recycled mechanically (through shredding into small bits) rather than chemically.

If you're sold on eco friendly handbags, purses and eco friendly leather wallets and more natural options aren't available, PU (especially when made from recycled materials) is definitely the better choice over PVC.

Still, there are even better options to be had in the form of plant based leather alternatives.

Plant-Based Vegan Leathers

So then, what about all of the other types of leather you've been hearing about? Are they plastic too?

Mostly, no, or at least not entirely. New innovative faux leather fabrics are using plants and other bio-based materials, sometimes combined with a little plastic. But still, a little is better than a lot!

Piñatex:

Piñatex is just one type of vegan leather that's revolutionizing the fashion industry. Sustainable sneaker brands like Po-Zu, EcoAlf, and No Saints are some of the first pineapple pioneers.

It's made from pineapple leaves, a normally-wasted byproduct that typically gets burned by the fruit industry.

The pineapple fibers have surprising strength and flexibility and as Piñatex is made from waste, its production doesn't require any additional agricultural inputs or water. Plus, it provides an additional income stream for the communities involved in pineapple farming.

Unfortunately, it is coated with a petroleum-based material for greater durability, making it non-biodegradable. Hopefully, the technology will continue to improve without this input.

Frutmat:

Frutmat, otherwise known as apple leather or Pellemela (in Italy where it's produced). Apple leather is similar to Piñatex but it is made using wasted scraps (peels and cores) from the apple juice industry). The shoe brand Veerah is using it.
Mirum:
Mirum is a high-performance material made from 100% natural inputs and 0% plastic. It takes things like waste coconut oil and vegetable oil and combines it with waste cork and hemp to make a leather-like product.
Cork:
Cork fabric is also being used as a leather substitute. Cork leather comes from Cork Oak trees, which grow in the Mediterranean (specifically Portugal) and is associated with sustainable forestry.

When cork is harvested through a process of shaving away the nark, it doesn't harm the tree. Instead, it helps encourage a process of regeneration, which lengthens the tree's lifespan!

The cork forests continue to grow and help our planet. On average, each hectare of Cork Oak forest sequesters 14.7 tons of CO ₂!

The production process is just as green-the cork is simply boiled in water to gain some pliability before being flattened into sheets. Sometimes, plant-based dyes are added, but otherwise, the process is complete.
Rubber:
Recycled rubber leatheris another trending fabric, particularly for vegan shoes like ethical sandals and flip flops.

The density and texture end up being very similar to regular rubber and materials that would typically end up in a landfill can be used to create bags and accessories.

And since there's so much surplus leather laying around (hello, TIRES!), there's pretty much no end to the supply.
MuSkin:
MuSkin is made out of the caps of the Phellinus ellipsoideus mushroom. The fungus grows in the subtopics and is a perfect substitute for leather. It feels like suede, absorbs moisture, and limits bacteria proliferation so it's perfect for skin. We're seeing it in shoes already and can't wait for it to be used in more products.
Malai:
Malai is the India-based startup that has turned leftover coconut water (agricultural waste) into vegan leather. Not only does this prevent the wasted materials from being dumped but it also creates a durable vegan leather-like fabric that can last many years. Once it reaches the end of its life cycle it can even be composted because it breaks down naturally.
Washi:
Washi is a Japanese paper traditionally used in arts and crafts, but some designers have even made handbags out of it. Bottega Veneta, for instance, released a washi paper leather handbag, though it's sadly no longer available.
SCOBY:
SCOBY is short for Symbiotic Culture of Bacteria and Yeast.

That might not mean anything to you, but if you're a kombucha enthusiast, you'll recognize it as the live culture used to make the fermented tea beverage. SCOBY is basically just a mushy blob of bacteria, and if it's dried flat, it becomes a leather-like material.

Vegan Leather of the Future

So, to answer the question: vegan leather is made from nearly anything and everything, from plants to paper to popular probiotic beverages!

If you think those natural vegan leathers sound futuristic, that's just the tip of the tannery. There's far more experimentation going on at even smaller scales.

While they aren't ready to roll out full-scale production quite yet, we could see a completely animal-free cultured leather in the vegan leather of the future. Modern Meadow's Zoa material is bio-engineered to look, feel, and stretch exactly like leather. It could be a few years still until we see this on shelves but get excited because this is a real game changer.

Green fashion entrepreneur Alice Genberg has developed a vegan leather made from used coffee grounds. We've seen something similar before with S.Cafe, a yarn spun from recycled coffee grounds, so a leather-like version isn't too hard to imagine.

Similiarly, Tômtex is a leather alternative made from combining wasted seafood shells and coffee grounds.

Another one that's well on it's way to market is MyloTM, by Bolt Threads Technology.

It's another nature-based leather that's grown from mycelium (the root structure of mushrooms). Its production has less environmental impact and doesn't use solvents like dimethylformamide (DMF), which is found in other types of synthetic leather.

They've created a prototype in collaboration with Stella McCartney, but we can't wait until they start selling the real thing!

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What is Vegan Leather and is it Sustainable?

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We know what vegan leather is not made of, so now we need to ask the ever-elusive question of what vegan leather is made of. This is a question with several answers. Plastic-Based Vegan Leathers Maybe you've seen all sorts of newfangled types of vegan leather recently.

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Another one of my chosen fabrics is organic cotton. As well as being good for the environment, organic cotton is durable and very soft, making it a great material to use for a post-lockdown collection.

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What is it about organic cotton that makes it such a great choice for underwear? Let us tell you!

The fabric feels great - it's super soft!

Underwear is worn right next to the most sensitive parts of our bodies, so it makes sense to use the gentlest of fabrics. Organic cotton produces a beautiful, super-soft material that feels amazing next to the skin and will remain this way after washing.

Take it from one of our recent customers:

"My pants arrived this morning (I only ordered on Sunday!) and they are fab. Really, really comfy and so soft. Thanks- I will definitely be buying more and have recommended them to friends" - Dawn, Leicester

But why is organic cotton so much softer? It all comes down to the harvesting process. Organic cotton tends to be grown on a much smaller scale than conventional cotton (by independent farmers), which means it's usually handpicked. This is much gentler than mechanical harvesting - fibres don't get weakened or broken. Overall, this results in longer, softer fibres that feel smoother on the skin.

Organic cotton fabric is more durable - so your undies should last longer!

Because of the gentler, slower harvesting processes (which preserves the long fibres), organic cotton is also more durable than conventional cotton.

The harsh chemicals used on non-organic cotton can also damage the fibres, resulting in a rougher, more brittle fibre that's prone to breakage. Organic cotton has not been treated in the same way, so its unbroken, untreated fibres will likely last much longer as clothing.

Organic cotton is better for you

Organic cotton uses no pesticides, herbicides and insecticides. These are harsh chemicals that are sprayed in huge volumes on conventional cotton (it's one of the world's most polluting crops), and they end up in finished products as well. They can cause anything from headaches to dizziness for the everyday consumer, but have much more serious consequences for people who come into close contact with the crop during the harvesting and manufacturing stages; according to the UN up to 200,000 deaths each year are caused by pesticide poisoning in developing countries.

Because it's not clogged up with the same harsh chemicals as non-organic cotton, organic cotton is much better for you, and for the people who work with it at every stage of the supply chain.

Organic cotton is better for the planet!

There are many environmental benefits to opting for organic cotton over non-organic cotton. Not only does it cause less pollution, it also uses less water and is responsible for fewer greenhouse gases too! Check out our blog post on the sustainability of organic cotton to learn more.

Coming soon: our take-back scheme!

As part of our commitment to the 2020 Circular Fashion Pledge, we've promised to introduce a take-back scheme for our underwear by April 2021. Because of the high organic cotton percentage of our products, they can be recycled using cutting edge fibre-to-fibre technologies. Unlike mechanical recycling which re-purposes textiles into low-grade materials like insulation and industrial wipes, fibre-to-fibre processes allow for the creation of virgin fibres, which can then be made into new clothes. Watch this space, and in the meantime - hold onto all those old undies!

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What are the properties of organic cotton?

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What is it about organic cotton that makes it such a great choice for underwear? Let us tell you! The fabric feels great - it's super soft! Underwear is worn right next to the most sensitive parts of our bodies, so it makes sense to use the gentlest of fabrics.

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I also looked into faux fur and found that competitor Stella McCartney has actually developed the worlds first completely sustainable faux fur. This shows that she is really dedicated to leading the way when it comes to sustainability.

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There has forever been a battle between sustainable and ethical fashion warriors when it comes to the subject of fur.

The most divisive fabric in the industry, fur's detriment is obvious - animals must die for you to be able to wear it. But despite initially appearing as the answer, animal-free alternatives are by no means free of controversy.

Unquestionably more ethical in terms of animal cruelty, it's the fabric's sustainability credentials that have seen it come under fire in recent years. It is also not always entirely ethical, with many faux furs manufactured by people working in appalling conditions.

Made from petroleum-based products and polyester/acrylic mixes (essentially plastic), they can take approximately 1,000 years to biodegrade once they inevitably end up in landfill.

This is why you need to pay attention to sustainable fashion (and these are the brands you should look out for)

Often mistaken by animals for food, plastic also poses questions of ethics being found in more than 60 per cent of seabirds and 100 percent of sea turtle species, according to The Ocean Conservancy.

Just a quick review of the facts makes it blindingly clear why anyone considering a 'fur-looking' product could find themselves facing a seriously tricky conundrum.

Thankfully - and entirely unsurprisingly - Stella McCartney is here to answer all of our prayers.

Pioneering the world's first faux fur made using plant-based ingredients, Stella has created a bio-based fur by KOBA® which pushes the boundaries of sustainability and her own signature Fur Free Fur which is officially Anna Wintour-approved.

Read next

37% plant-based, the new fabric consumes up to 30% less energy and produces up to 63% less greenhouse gas than conventional synthetics.

Providing a much-anticipated ethical option that is kind to the planed, the new KOBA® Fur Free Fur contains recycled polyester blended with a corn byproduct that can be recycled again at the end of its life and encouraging a closed-loop fashion cycle.

Revealing the first prototype at her Summer 2020 show in Paris, Stella debuted the innovative fabric not on the runway but rather on the front row, worn by supermodel Natalia Vodianova.

Christopher Sarfati, CEO of ECOPEL who partnered with DuPont and Stella in the production of the new product, said: "We've been working with Stella McCartney for several years, and we have clearly been positively influenced by her values."

"Not only are we proud to offer animal-friendly alternatives to fur, but are even more proud to take the road less traveled in designing new ways to create faux fur. From recycled to bio-based, we are supporting a transition towards more sustainable materials."

The incredible new fabric will be rolled out as part of Stella's collections this year... Sign. Us. Up.

Here's how you can curate a cruelty-free wardrobe, according to the legendary founder of PETA

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Stella McCartney has created the world's first faux fur that's *actually* sustainable and the fashion industry just breathed a big sigh of relief

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There has forever been a battle between sustainable and ethical fashion warriors when it comes to the subject of fur. The most divisive fabric in the industry, fur's detriment is obvious - animals must die for you to be able to wear it.

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This catwalk analysis on colour gave me good statistics to include on my colour mix page to back up my colour choices. Dark brown is up +18 YoY, Black 43% YoY and Green +20 YoY.

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This Stella McCartney report was useful as it was really detailed and also gave a detailed comp shop that included Victoria Beckham. The comp shop highlights how Stella McCartney is leading the way for sustainability whilst Victoria Beckham is trailing way behind.

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Fashion Business Context Report for Stella McCartney Ltd.

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This page showed Stella McCartneys revenue compared to its competitors. which was useful as it was easy to measure how succesful they were.

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Overview

Estimated Revenue & Financials

Stella McCartney's estimated annual revenue is currently $250.1M per year.

Stella McCartney's estimated revenue per employee is $228,000

Employee Data

Stella McCartney has 1097 Employees.

Stella McCartney grew their employee count by 15% last year.

Stella McCartney currently has 1 job openings.

What Is Stella McCartney?

Born and raised in London and the English countryside, Stella McCartney graduated from Central St Martins in 1995. A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection and after only two collections, in 1997, she was appointed the Creative Director of Chloe in Paris and enjoyed great success during her tenure. Stella McCartney launched her eponymous fashion house in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women's and men's ready-to-wear, accessories, lingerie, eyewear, fragrance and kids. Stella McCartney now operates 51 freestanding stores in locations including Manhattan's Soho, London's Mayfair and Brompton Cross, LA's West Hollywood, Paris Palais Royal, Milan, Tokyo, Shanghai and Beijing. Her collections are now distributed in over 77 countries through 600+ wholesale accounts including specialty shops, and department stores, as well as shipping to 100 countries online. Stella McCartney's commitment to sustainability is evident through-out all her collections and is part of the brand's ethos to being a responsible, honest, and modern company.

keywords: E-Commerce,Fashion,Household & Personal Products,Personal Products

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Stella McCartney Competitors, Revenue, Alternatives and Pricing

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Stella McCartney's estimated annual revenue is currently $250.1M per year. Stella McCartney's estimated revenue per employee is $228,000 Stella McCartney has 1097 Employees. Stella McCartney grew their employee count by 15% last year. Stella McCartney currently has 1 job openings. What Is Stella McCartney?

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For part of my primary research I created a survey on survey monkey and sent it via email to my classmates. I asked questions that would help me design a range that would appeal more to consumers. I also made the answers to the questions multi-choice to make the responses easy to quantify.

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Q1. What kind of casualwear items would you consider buying from Victoria Beckham?

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Q1. What kind of casualwear items would you consider buying from Victoria Beckham?

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The first question I asked was ‘What kind of casual wear items would you consider buying from Victoria Beckham?’ The most popular answer was jumpers/hoodies so I decided to include a knitted cardigan and matching bralette set. I think this style would suit the Victoria Beckham brand more than a hoodie as our target customer is an older woman and the set will form a more put together look.

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Q2. What kind of price points would you be willing to pay for them?

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Q2. What kind of price points would you be willing to pay for them?

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The second question was ‘What kind of price points would you be willing to pay for them?’ To this everyone answered the lower price margin which shows that for casualwear they are wanting to pay less. I am definitely going to take this into account when pricing my range.

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Q3. What key product features would entice you to buy these pieces?

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Q3. What key product features would entice you to buy these pieces?

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The third question was ‘what key features would entice you to buy these pieces?’ and the most popular answer was versatility. This is useful as now when planning my range I will include pieces that can be dressed up or dressed down to create multiple looks.

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Q4. Since the start of the pandemic, has your lifestyle changed and if so do you now have a requirement for more casualwear?

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Q4. Since the start of the pandemic, has your lifestyle changed and if so do you now have a requirement for more casualwear?

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Lastly I asked ‘Has your lifestyle changed and if so do you have a requirement for more casualwear?’ to which all answered yes, highlighting a need for Victoria Beckham to have a casualwear range.

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This website is useful for measuring brands sustainability. From this information it is clear to see that Celine is also trailing behind when it comes to sustainability, scoring a 2 or less on all segments.

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CELINE is owned by LVMH.

Our "Planet" rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate CELINE "It's a Start". These are a few factors influencing its score:

It uses few lower-impact materials.

It's set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there's no evidence it is on track.

It's eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.

It produces long-lasting products.

Workers' rights are central to our "People" rating, which assess brands' policies and practices on everything from child labour to living wages and gender equality. Here we rate CELINE "Not Good Enough". These are a few factors influencing its score:

None of its supply chain is certified by crucial labour standards that help ensure worker health and safety, living wages, and other rights.

It received a score of 21-30% in the 2022 Fashion Transparency Index.

It has a basic policy to support diversity and inclusion in its direct operations and supply chain.

There's no evidence it ensures workers are paid living wages in its supply chain.

During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

It's taken insufficient steps to remediate its links to cotton sourced from Xinjiang, a region in China at risk of Uyghur forced labour.

Brands' animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our "Animals" rating. Here we rate CELINE "Very Poor". These are a few factors influencing its score:

It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.

It appears to use leather, wool, down, angora, exotic animal skin, shearling, exotic animal hair, horn, and silk.

It doesn't appear to use fur.

It traces some animal-derived materials to the first production stage.

Based on all publicly available information we've reviewed, we rate CELINE "Not Good Enough" overall.

Last updated June 2023

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CELINE is owned by LVMH.Our "Planet" rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate CELINE "It's a Start".

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In this article I read all about the Celine and Tyson Reeder collaboration and its success. The collection was even worn by Rihanna.

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On Tuesday, March 30, Rihanna went grocery shopping in Los Angeles wearing a quintessentially Rihanna outfit: Fenty heels, standout shades, and plenty of jewelry punctuated a denim miniskirt with a pair of boxers peeking out underneath. But it was Rih's Celine button-down that sent fashion aficionados aflutter. The Hawaiian shirt, depicting a cluster of palm trees done in flamingo pink and a cheetah-esque yellow and black print, is, in actuality, derived from the painting Autobahn by the artist Tyson Reeder. It's just one part of a summer 2021 seven-piece collaboration between Reeder and the Hedi Slimane-led French maison, which debuted on Celine's e-commerce site this week.

Slimane and Celine sought out Reeder for the project after the Chicago-based artist showed two new works at his gallery CANADA, New York and at the Independent Art Fair last summer. The designer found that Reeder's pastel-colored paintings, drawings, and sculptures of landscapes, animals, and human body parts would work well on the elegant, lightweight materials Celine was using in its clothing for upcoming seasons. The team chose Autobahn to be printed onto summer staples including a windbreaker, bucket hat, and cotton shorts that resemble swim trunks.

"The painting breaks into several clean graphic planes, with repeated forms and patterns that translated into fabric and embroidery more readily than some of my busier works," Reeder explained over e-mail. "The print can be wrapped around the body and still retain some legibility as a single artwork-plus, the breezy palette and patterning in Autobahn has a Sigmar Polke-in-Key West vibe."

The capsule is the first in a slate of upcoming artist collaborations that Celine is working on. But Reeder admitted that prior to his capsule collection with Celine, he'd mostly heard of the brand through the students he teaches at the School of the Art Institute of Chicago.

"This project has drawn me more into Hedi and Celine's history of working closely with visual artists, and I've been surprised how many of them are my friends or longtime art crushes," he said. "Painters move along at a slow, tectonic pace, emerging from their caves once every few years to share their work. But I've been struck by the speed of fashion. The Celine collaboration has been an unexpected gift that kind of dropped from the sky in a truly strange and difficult year."

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How Celine and Tyson Reeder Made the Collaboration of the Season

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On Tuesday, March 30, Rihanna went grocery shopping in Los Angeles wearing a quintessentially Rihanna outfit: Fenty heels, standout shades, and plenty of jewelry punctuated a denim miniskirt with a pair of boxers peeking out underneath. But it was Rih's Celine button-down that sent fashion aficionados aflutter.

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Two of the countries I chose for my sourcing are Italy and china. This page was useful as it compared the two. The main pros of Italy compared to China is the proximity and the flexibility due to this. A pro of China over Italy is that the workers are speedy and they can produce large quantites. This empathises the need for buyer to look into their sourcing strategys.

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This was helpful for the pros and cons of Italy for sourcing. From this I  took that a disadvantage for using Italy is that tax and contribution rates for businesses equal an average of 59.1% of profit.

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Another one of my chosen sourcing countries is China. This highlighted the pros and cons which I listed in my sourcing strategy.

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The Pros and Cons of Outsourcing Manufacturing to China - Baysource Global

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We are aware that China is one of those markets that offer the ability of manufacturing an extensive variety of products and at the lowest rates. While outsourcing is an attractive proposition, companies using outsourcing services should be aware of the pros and cons.

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For my chosen garment journey I chose a garment made in the UK. Victoria Beckham sources most of her products from the UK as they like to regularly visit their production and supplier sites and exercise their right to carry out inspections and audits where appropriate

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Made in the UK? The pros and cons of outsourcing clothing manufacture overseas

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Alison Lewy, author of Design Create Sell , our new guide for fashion start-ups, has already talked about how you go about selecting the right manufacturer for your fashion business. But should you use a UK supplier or one based overseas?It is usually practical and cost-effective to produce goods overseas if you are ordering large quantities, writes Alison (right).

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This article was interesting as it spoke about factory and worker exploitations in the UK. One scandal mentioned was with Boohoo, where it was discovered that as low as £2-3 per hour are allegedly commonplace in Leicester factories supplying Boohoo and other online retailers.

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The UK garment industry is centred around a number of hubs. The largest is based in Leicester, with around 1,000-1,500 factory units. For several years, numerous media reports have detailed illegal practices in UK-based garment factories that are linked to big brands. As a result, many brands have switched to sourcing elsewhere. Only a few remain.

The largest of these is Boohoo and its sister brands which dominate the local industry.

Industry sources state that it is impossible to produce the units/garments requested by Boohoo for the product price while still paying workers the national minimum wage of £8.72 per hour.

Wages as low as £2-3 per hour are allegedly commonplace in Leicester factories supplying Boohoo and other online retailers.

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UK Garment Industry - Labour Behind the Label

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The UK garment industry is centred around a number of hubs. The largest is based in Leicester, with around 1,000-1,500 factory units. For several years, numerous media reports have detailed illegal practices in UK-based garment factories that are linked to big brands. As a result, many brands have switched to sourcing elsewhere.

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This edited chart shows that Victoria Beckhams best selling shade is black. It also shows that her customers go for darker hues which is good as it means my range shades will prove popular with her customers.

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On the 26th April I started researching my competitor brands for my brand position. In the end I chose Alexander McQueen, Marni, Celine, Temperley and Stella McCartney. When looking into these brands I noticed that most had larger product offers than Victoria Beckham and offered collections such as kidswear, menswear, unisex etc. However, I feel that the collab with Nicola will move the brand up on the graph in terms of fashionability and will hopefully increase profit. I then started my SWOT and found that I really struggled to find information but ended up finding some student brand reports which were useful.

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Today I made the final tweaks to my SWOT and then started on my PESTEL. Yet again, I found it really difficult to find information for this on google and ended up getting most of my Legal information from the Victoria Beckham website. I then started research for my range plan and my trend and used WGSN to find my key silhouettes. I wanted to choose silhouettes that would draw in a younger demographic yet still appeal to the loyal Victoria Beckham customer. I began my moodboard and then looked at the runway for inspiration. I felt that the Dion Lee and SportMax collections best embodied what I wanted for my range.

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Over the weekend I finished my runway inspiration and then made a start on my key items and key trends using WGSN analytics and articles. In my key items I included jumpsuits, bomber jackets and suit sets as I feel these best fit Nicolas style and are what she would reach for. Whilst doing this I started thinking about my key fabrics as I knew I wanted them to all be sustainable. I did some research on organic cotton, vegan leather, organic silk and organic denim.

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At the start of the day I had a 1 on 1 with Jumana and we discussed my moodboard. This conversation was really useful as I realised that although id researched trends I hadn't actually chosen one to base my collection/moodboard on. After this conversation I began looking back at my research and decided that the phantasmagoria trend was the most suitable trend for my collection. I spent the rest of the day doing research on this to better understand it.

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Today I decided to begin looking at trending colours for my colour palette. I knew that based on Nicolas style and from looking at the current most popular colours at Victoria Beckham that I wanted to use mostly dark shades with a few pops of colour. For this I used pantone and picked all my shades from the AW21 New York Fashion Week report and also the London one.

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Victoria Beckhams key category is dresses, which is illustrated in this data pulled from edited on their current collection, followed by tops and bottoms.

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Today, I started my range plan on photoshop. I'd already selected and planned my range on a separate PowerPoint which I kept referring back too. I really enjoyed doing this however I got frustrated when I couldn't change the colour of the faux fur trim on my jacket. After trying for a while I decided to give up and keep the design simple. However I managed to add the diamond detailing to my t-shirts which I was happy with.

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After I completed my range plan I was able to complete my product development. In this I referenced back to a t-shirt I saw in Sefridges that inspired the design. I then started my outfit building which I really enjoyed and was really happy that I could mix match multiple items from my range to create outfits. I then managed to complete my assortment mix where I learnt that the majority of my category mix is tops and bottoms. I also managed to complete my colour mix where I found my most used shade was Mykonos blue.

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I decided to finally create a survey to email to my classmates after putting it to the bottom of my to do list for so long. The responses were super useful and actually made me lower my pricing completely. Most people voted that they'd pay for the lower price bracket which made sense to me as my range is casual wear and mainly core items. However, I had to keep some of my high price points to not go to out of the ordinary of Victoria Beckham pricing.

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Today I finally started my comp shop after putting it off for so long. I chose to do Stella McCartney and Celine as I'd visited Stella McCartney when I went to Selfridges. It was really interesting comparing Stella McCartney and Victoria Beckham as the two have both come from a famous background. When researching the brands I read that many say that their success in the fashion industry is fame induced which I think is unfair. The compshop also helped massively with my pricing architecture and helped me justify my pricing.

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Today I started my sourcing strategy and chose to follow the garment journey of my lace camisole that was sourced from the UK. I found doing the logistics and everything fine but when it came to the critical path i'd forgotten the structure. However after asking Jumana for help I soon understood and managed to complete it with a lead time of 6 weeks.

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Today was the hand in date and I felt I had left myself so much to do. I started off doing my executive summary which I had never done before. I then got on with my evaluation and added the finishing touches to my Powerpoint. I then started annotating the research that I hadn't already done. All in all I am really proud of my range plan and the collection as a whole.

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Today is the day before the due date and I was really stressed as I left merchandising to the last minute. As it had been a while since the last project I'd forgotten how rate of sale and margin worked. However after I spoke to Jumana I found it easy and managed to complete it efficiently.

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This shows Victoria Beckham's current pricing architecture.

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On the first week back I went to Selfridges to look at their Victoria Beckham section. I got to feel the fabrics the brand uses and got to analyse the attention to detail on their pieces. First thing i noticed was the quality of the materials they used. Every material was thick and plentiful and heavy. Another thing I noticed was that most of the dresses had a detail of some sort, such as a chain, a cut out or ruching to add something to the simplistic designs. I thought that all the designs were elegant and I definitely took some inspiration away with me.