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1. treat of new entrants
2. bargaining power of buyers
3. bargaining power of suppliers
4. threat of substitutes
5. degree of rivalry

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started to work on the structure of assignment 

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started to work on the structure of assignment 

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set up padlet, created group chat and google slide.

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assign a team lead
divided the work

SWOT

Porter's 5 forces

target market

segmentation

positioning

competitors market POP and POD

how affiliate marketing will be working for BOF

mock up (landing page, category page, product page and edit of the product)

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conclusions

recommendations

references

appendix (survey, focus group, qualitative research, padlet)

data coming from primary research

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• target market
- profile (done)
- moodboard (done)
• segmentation (done)
• mockup-category page (done)

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• SWOT (done)
• Positioning (done)
• mockup-landing page (DONE)

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• competitors market pop and pod
• position map on fashion
aggregate
• mockup-product page
• porters 5 forces

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Survey
https://docs.google.com/forms/d/e/1FAIpQLSd8d949UX5GODt5q9D9RlDG_AknR2aJmhNpEWBgJSZX4d7_CA/viewform
Luxury streetwear brands

1. Off white

2. Raf Simmons

3. Rick Owens

4. Louis Vuitton

Three competitors

1. Farfetch

2. Matches fashion

3. Net-a-Porter

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1. landing page-Mohamed
2. category page-Mingjen
3. product page-Helena
4. edit of the product

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Porter's 5 forces

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Focus group

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Affiliate marketing

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1. “How likely are you to purchase from a sustainable shopping platform and why?”

“Highly likely because it offers consumers a chance to ‘do their part’ in creating an ethical future.”

“I agree, it is difficult to know what is sustainable and what isn’t so if the platform already filters that i think it would be very appealing”

“Depends on how ‘sustainable’ they are.”

2.What are some services you wish existed?

“To be able to try on clothes before purchasing them, potentially at a down payment”

“Well suited outfit recommendations based on personal details such as; shoe size and body measurements.”

‘’ If you purchase a lot of products, you don't need to pay delivery fees’’.

3.“How can your shopping experience be improved digitally?”

“Online fashion events hosted by brands associated with the fashion aggregator.”

“ Easy navigation and clear and varied product photos”

‘’Cooperate with social media platforms like Instagram or tik tok’’

4. “How online retailers can curb counterfeit without messing with your experience?’’

Customer should always check the price from original brand website, and if the third-party seller selling way than current price, it maybe the sign that its a fake products

“Include a unique barcode on the packaging that verifies authenticity.”

“Use moderators to track down sites that could have fake products.”

5.“What are the differences you notice when navigating between different online shopping platforms?”

“The different layouts, I recently went on Zara and noticed the category page they varied the size and style of ecommerce imagery which created a more engaging experience when endlessly scrolling”

“Some platforms offer detailed product styles for example; in the trousers section you could shop seasonal for summer trousers.”

“Some online retailers include organizations they’re associated with outside of fashion.”

6.“What concerns do you have about your data when asked to accept cookies or signing up for a membership?”

“ I would be concerned about my location being accessed by third parties.”

“Personal bank information getting breached”

“The level of value the data has and the potential risks of them getting leaked.”

7.“What makes a bad shopping platform?”

Consumers are unable to physically see and touch the products, which makes them feel increased before purchasing them and affects new customers' willingness to buy.

In term of interactivity and immediacy, e-commerce platforms are still not comparable to physical stores in terms of service

The delivery of goods needs to be coordinated with logistics, and often consumers have to bear the additional logistics costs, but sometimes there is no guarantee of quality insurance.

8. “what would be the most efficient way in advertising the platform towards the target consumers?”

Understand the needs of consumers and use contextual experience and storytelling

Enhance SEO functions so that your brand and products are exposed to the consumers who are motivated to buy at the search stage

“Promote the platform on social media and include touch-points in the caption that take users straight onto the platform.”

9. “Would it interest you to know the environmental impact your shopping experience is having, based on each purchase and why?

-”yeah it would be useful to track and understand how someone can change their shopping habits based on the results of their purchase.”

-”yeah but It could potentially lead me to resort to other brands.”

-yes, because brands will be able to use all of the information to look for ways to reduce environmental damage.”

10.“Do you think the business of fashion would be successful with launching an online shopping platform?”

” if they’re able to provide a unique service, as well as, shopping experience, including the suitable brands, then they should be fine.”

“  yes only if they remain transparent with their messages and service.”

Maybe, at first it’s hard to break into a market like that during the pandemic, but they have a great reputation in the industry so it could go either way.

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the work was split up evenly, although we did work on parts of the presentation collectively. Every member was very Co-operative.

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The whole team compl
Mohamad hosted the zoom calls and

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everyone doing a work and participate meeting on time