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Greg Whitney Architecture Portfolio (ISSUU)

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Greg Whitney Architecture Portfolio (ISSUU)

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Design:
- From the first look at the cover page, it is quite interesting as the the graphic is like a cartoon version of a cross-sectional diagram.
- The first page of the project he showing is directly straight to the point, he show the final rendered version of the project , the grab the reader's attention as people tend to focus more on the final work first, before looking into process.
- The whole portfolio is very neat and the color in each page is very comfortable to read, because the way the designer arranged it. The overall color in one page is very neat, for example one page has picture black&white, then all the picture in that page is black& white. So for the reader will feels visual pleasing in looking through the portfolio, instead of having too many different color in the page.

Why I like it:
- The reason I like this portfolio because firstly is the visual wise. Each of the page is very neat in the both arrangement of picture and also the color theme. As mentioned before, if there are too many color in one page, the overall visual effect will be messy.
- The designer also making use 3D printing skills to make model mock-up which i feels very interesting.The rendering is also very pretty.The designer make different version of scene and also place the model in real life, which i find it really cool and the designer make it very natural also .

Link to ISSUU:
https://issuu.com/gregwhitney/docs/issuu_portfolio

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1. I wish to explore a way to make a clean & neat portfolio

2. I wish I can learn new way to make my portfolio more fun & eye-catching

3. Through the process, I wish I could explore the right style & own style in presentation be it in portfolio or studio Presentation Board for myself

4. I wish to explore Adobe Indesign if possible

5. I wish to make a totally professional and presentable portfolio for my  whole poly life as a Archi student

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About the Design:
1. Colour orientated. Previous posts are all old style while newer posts are more modern.

2. His digital drawings are mostly of bright colours.

His drawings are generally detailed with or without colours.

3. Most of his posts are architecture related such as the real building, model making or digital drawings.

4. Viewers are able to see that his drawings are excellent and he uses it to his advantage for model making.

5. Able to easily distinguish that his strengths are in digital works and hand drawings and layered model making and video.

6. His captions generally describe what the post is about which gives the viewer a clearer understanding of his work.

7. Although without a CV, we can tell where he is studying at and the major he is in in the description.

Why i Like it?:
1. The description fits his work. It is well thought out and is clear to explain the work even though there are only a few words.

2. His portfolio consists of many random works. However. it is clear what his strength is which is digital and hand drawings, video making and rendering and detailed model making.

3. His drawings are sharp and concise to see all the details which make it interesting and aesthetically pleasing to look at.

4. He also makes drawings of the real lifes events happening around the world as a project, other than his own project which helps expand his portfolio.

Link to IG:
https://www.instagram.com/jerome_ng_xinhao/

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Design:
- The cover page is graphic lead and minimal in appearance. Although it gives little away in terms of what’s presented inside the portfolio.
-  Pictures are mostly in black and white or sepia tones
- Plenty of white space is used which gives the portfolio lightness.
- Simple sketches which translate into concept model shows good flow of design.
- Portfolio is in A5 size with wire O binding
-  Photos of physical model are taken with different views and angles.
- Each project is dubbed by the student as an "episode" while the portfolio is referred to as a "trilogy".
Why I like it:
- The student draws attention to certain aspects via the formatting of the portfolio. For example, his main floor plan is blown up into a two page spread.  The same thing is done a few pages later for a section diagram.
- Each project is punctuated with a literary excerpt related to the concept of the project. I found this very fascinating as I had never seen architecture that was interwoven with literature.
- Texts are also kept to a minimum and each page has a maximum of two pictures which doesn't crowd the portfolio.
Link to Portfolio:
https://www.arch.columbia.edu/news/2018portfolioawards

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1. How to peak the interest of the reader through the cover page?
2. What is the message of your architecture and how can you convey it in a creative way? ( Eg. Tong Zhou convey's it through prose)
3. Showing technical aspects of the architecture such as plans and sections in artistic manner
4. Arrange pictures in a way that it shows the design process without needing to explain it
5. Creating a visual story

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What i aim to improve on?
1. I can include other projects to diversify my portfolio.

2. Make it obvious so the viewer is able to distinguish my strength.

3. Make it more minimal, more picture with lesser words so it will be easier and aesthetically pleasing to view.

4. Simple description for better understanding

5. Since the portfolio is shared through links on the web, I could use it to my advantage such as including some of my walk-through videos.

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1. How to show the reader what are you about first thing when they enter the home page.
2. How to use colours in your portfolio to help give it some lift and aesthetic.
3. Keeping ease of use in mind when trying to make a portfolio website to keep things easy and simple for the reader.
4. Keep the text short and simple with as little words as possible and allow my images to do the story telling.
5. Use unique photos to bring depth.

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ISSUU Portfolio by NYPSDN Arch student : Xinyi

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ISSUU Portfolio by NYPSDN Arch student : Xinyi

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Design:
- New projects are introduced with a 3D rendering of the architecture
- The cover page is clean and neat
- She put her best work at the front, this can greatly grab the attention and interest of the viewer.
- She has a good way of arranging her layout to explain the design process for each project.
- Its aesthetically pleasing to look at as it is not cluttered and is very organised.

Why we like it:
- Design process is conveyed effectively
- The arrangement make it easy to understand the work.
- The rendering is great.
- Does a great job of explaining her works
- Lots of diagrams and picture, only a few words to explain.

Link to design:
https://issuu.com/sherlxyl

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About the design:
- Upon entering the website, I was greeted by aesthetic renders of their architecture, interior design and product design works as well as their moto on their home page. This shows what they are about and what they aim to do when they take on a project.
- The portfolio is minimalistic using mostly grayscale colours like black, white and gray, but are also not afraid of using pastel colours to make certain designs in their portfolio pop.
- On their project page, they keep all of their works in a single page but also allows you to filter between their architecture, design, and retail works so that you can easily find what you are looking for.
- They have a unique way of capturing photos where by they don't just capture the building/product itself but also using the surroundings that it is in to help enhance the design og the building/product.
- They allow images to do the story telling and keeping text to a minimum.

Why I like it:
- I like the boldness with the colours and the use of contrast to make their projects pop.
- The ease of use when it comes to choosing which page and which project you want to view and being able to filter what kind of project you want makes it a user friendly portfolio website.
- Text are kept to a minimum by keeping it as short paragraph to just a sentence and allow the images of their projects to show who they are and what they are about.
- They maximised the aesthetic of the projects by capturing the site/background that it is in. Even the simple use of solid colours can create a huge impact on a project.

Website link:
https://www.made-studio.eu/home