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Fluorescent Adolescent by Arctic Monkeys

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Fluorescent Adolescent by Arctic Monkeys

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This video is an example of a concept based music video

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Arctic Monkeys - Fluorescent Adolescent (Official Video)

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Concept Definition and Concept Based Music Video

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Concept Definition and Concept Based Music Video

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Concept based music video means that the director has one single idea or theme that doesn't match the video to the song. For example, this is shown in the music video of Fluorescent Adolescent by Arctic Monkeys. The song is about a woman who dreams of her childhood whilst living an unsatisfying and boring life as an adult. The music video however, has nothing to do with the song. This is because there are two groups of men, clowns and non-clowns, meeting at an old warehouse having a fight amongst the opposing gang. The music video includes flash backs of the group leaders showing the audience that they were friends yet now they are attempting to kill each other. The non-clown leader tries to run over the clown yet the clown notices that oil is leaking from under the non-clown’s car, therefore coming up with a plan of dropping his lighter onto the floor. The music video ends with the non-clown burning to ashes whilst being trapped in the car, the war of the groups is over.

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This video is an example of a narrative based music video.

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Narrative Definition and Narrative Based Music Video

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Narrative Definition and Narrative Based Music Video

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Narrative means the different ways in how you present written or spoken events i.e. narrating at a play or presenting a speech. A narrative based music video uses more footage that attempts to tell a story. These types of music videos are linked to the lyrics of the song as they tend to usually have a storyline. An example of a narrative based music video is the song If I Were a Boy by Beyoncé. The video starts with Beyoncé and her husband saying a few words that are linked to relationships i.e. honesty and commitment. The video then begins with Beyoncé getting ready for work as a police officer in NYC with her husband preparing her breakfast and supporting her in her role.  As the caring husband he is, he tries to find the perfect gift to give to her which is a pair of earrings. As this is going on, the music video cross cuts to Beyoncé and her male work partner solving crimes. Once Beyoncé goes home, her husband gives her the earrings and they both set off out to a party. Once they arrive, Beyoncé immediately goes to her male work partner and dances with him, leaving her husband behind. The couple argue as the husband was not pleased to see her dancing with other men. As they were arguing, Beyoncé says “Why are you so jealous?”, once this had been said, the roles switched back. Beyoncé was the heartbroken one seeing her husband dancing with his female work partner at the party. This was shown when he repeated “Why are you so jealous?”. As the roles reverse, it leaves Beyoncé crying and her husband going off to work and spending more time with his officers, mostly the female officer. The husband feels as if she is making a problem out of nothing, taking his wife for granted. Another example of a narrative based music video is You Belong with Me by Taylor Swift. This is because she is a typical teenager at high school having a crush on a boy who hasn’t noticed her as he is head of the football team and his girlfriend (the most popular girl in school) is head cheerleader. The lyrics “you belong with me” are repeated throughout the narrative production.

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This video is an example of a performance based music video.

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Green Day - American Idiot [Official Music Video]

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Performance Definition and Performance Based Music Video

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Performance Definition and Performance Based Music Video

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Performance means where you perform an act i.e. concert, play or other form of entertainment. Performance based music video is a music video which presents the artist/band throughout the entire song; an example of this is ‘American Idiot’ by Green Day. The song itself was inspired by American political event, like the presidency of George Bush and the Iraq war. The video has the features of a performance based music video as it includes the lead singer, Billie Joe Armstrong, a guitarist and a drummer. The camera angles focus on each of the band members. These camera angles also emphasise the punk rock and the personalities of the band. The performance based video is emphasised by the camera shots showing the cameras recording the band singing their song.  They are performing in what seems to be a studio performing to the camera. However, even though the band are performing, the video could also be linked to ‘concept based music video’ as the video has nothing to do with the song itself and the theory behind the song.