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Uploaded by Samantha Louise on 2017-03-13.

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Advert of my own views with some of teacher's feedback and class feedback.

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Throughout the campaign it is based through all ethnicity and races. For example on one of the pictures above it shows all colours that are in the world, this could be promoting that Dove makes products for all races and that it is a world wide brand but also that anyone is able to use the products wherever they are from. They also have different models such as black models but also white models, this is showing that it doesn't matter what colour you are you can still be a model or use dove products. Location is also a big part of target audience , as they may have different products however dove makes sure that they have products for everyone around the world.

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Greater Manchester Police Advertisement Survey

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Web survey powered by SurveyMonkey.com. Create your own online survey now with SurveyMonkey's expert certified FREE templates.

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Sam you have correctly evaluated an existing advertising campaign, including:
a) aims and objectives-entire campaign
b) target audience - Could you expand the demographics beyond just age and gender?
c) representation in advert analysis - You explain how women are representated visually and use technical codes to support aswell as linking to messages to audience.
d) campaign message
e) audio-visual advertisements used in the campaign
f ) relevant legal and ethical
issues-Good awareness of defamation and harms sue to photo sensitivity referring to ASA and OFCOM.
g) regulatory bodies
h) method-Identified a range.

You have  evaluated print-based and/or audio advertisements that are used as part of the chosen advertising campaign. You explain how advertisements produced in different media can be linked and used together to convey the campaign message.

General: Please ensure you check spelling, punctuation and grammar throughout.

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https://prezi.com/4hemmqsi9q_n/edit/#4_95982358

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The Campaign is based on sex trafficking but it has been put in the contexts of gangs. There will be a little bit of gang issues placed into the advert. As gangs is one of the issues that gets women going into sex trafficking. Sex trafficking has increased throughout the years and we want to make sure that women/girls understand how the sex trafficking world works and hopefully to make them not go into something like this as their last hope of earning money. The target audience for this advert is female at an age range of 14-30 who speak different languages (English,Russian,Arabic,Chinese), We are making the campaign target different countries like Russia and China because these countries has the highest percentage of sex trafficking going on in there country. So by making it more aware to these type of countries it will hopefully make them actually take action onto this subject. Also its so we can hit a bigger target audience and make the whole world know that this crime has an effect on the world not just one particular country.Also we want to put the advert in different languages as a lot of migrant women have a bigger percentage of going into sex trafficking in hope to make a living in the country that they have gone to.This is because it has increased to 11% of women going into gangs and then being forced into sex trafficking. A lot of the younger generation are going into gangs so they can get labeled as cool or have people scared of them so they can feel dominate to the weak.The aims and objective of this advert is to make women understand that joining a gang effect your life majorly.We want them to now joining a gang firstly you will feel that your wanted and these people will look after you.But really everything they do for you comes at a price and for women the price they have to pay usually in gangs is being forced into sex trafficking. We know this as there are many documentaries on this certain subject.We want women to see the aftermath of actually getting involved with gangs and getting into sex trafficking and show the audience the physical and emotion effects it has on a person.The campaign for this advert is to get women and the world notified that this crime is still going on and increasing largely across the world. This type of crime isn't talked about as it isn't mostly seen in everyones day to day life.Its all done in secrecy and  timidly so the police don't find out this is happening. After the advert is created we want it to be a topic that the government talk more about publicly. As we found out from the website WWW.thegurdian.com that 2600 women were confirmed to have been trafficked in England and Wales and forced to work as prosititutes and that 9200 women were placed in brothels and other premises to be "Vulnerable Migrants".

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The campaign will be advertised throughout the year with all season as it needs to be focused on more as it is becoming more of an criminal issue. It will be focused more in the holidays such as the summer holidays and easter as this is the time of year that gangs form together and this then increases sex traffic this can be caused because people are out most of the time and the climate increases so this will then increase the amount of people being affected by sex trafficking, they then start to cause crime and the police are being informed about the crime as in winter as it will be done behind closed doors and a lot of people won't know about it. There will be a variety of launch dates throughout the year, these will be just before the holidays so it may be advertised through mid June and will be advertised until the start of the September. The advert will also be shown in the winter season towards the end of December and beginning of January as this will be one of the busiest time of the year but also people don't realise that people will commit crime towards Christmas.  The advert will be shown on two different channels. One of them is ID(Investigate Discovery) this is based on criminal TV programs and this will link in well as the viewers will be grabbed in by the advert if they are watching something similar on TV. The advert will be shown in between "A Crime to remember". This program is to show the audience what big crimes have happened in Britain and America, this shows evidence of whats happened and who have committed the crime. This advert will be shown between 8pm and 11pm as this will be the time which is appropriate for the target audience as it may cause harm and offence to other audiences. The other channel will be ITVBE which will be shown in between "The only Way Is Essex" as this will reach a different audience as a different group of people would be watching this however it is also aimed at 14to 30 year olds.This advert will also be shown around 10pm -11pm as this is the running time for "TOWIE" however this may not get the most views because TOWIE is only on Wednesdays and Sundays. The advert will be shown in 4 different languages as this will grab a lot of different cultures because the women who come to Britain are seen as "Vulnerable Migrants" this will be good to have different languages as they were be a bigger audience. The advert will be cost effective as we want the message to come across quickly but effectively but there will be shock tactics at the end of the advert as the girl commits suicide and this will make the audience feel at slight edge but we are trying to get across that being in a gang or sex trafficking will cause some people to their own death.

Social Media may also be used in the advert. This could be to promote the advert around social media so a large audience would be able to see the advert. A hashtag could also be used s that people are able to talk about it over Twitter. At the end of the advert there will be a section where there will be links to all social media pages so that people are able to see more or other information about the campaign. There will be a link to all of the Greater Manchester Police social media so if someone is concerned they are able to speak to them over social media. There will also be a link to their website so that people are able to find out more information about the page. There may also be some phone numbers so people are able to speak to the police or an advisor if they feel uncomfortable or want to talk about a certain topic.

The print version of the advertising would be leaflets , posters and billboards in order to get the message across to everyone who might see it on the internet or on TV. The Posters would be posted around schools and in shop windows which will hit the younger target audience that we are aiming at. The Billboards will be put on busy roads and the motorways like the M6 this will hit a variety of audiences as its easy and stands out more to each individual. Leaflets can be given out to anyone in the streets also they can be be set into piles and put in super markets or high street shop so anyone can pick them up also  employee can hand them out to people passing by. The campaign will also be advertised around airports and in airport toilets.

Audio will also be used in the advert, we will be using grime  music as this will go well with the theme as it will grab the audiences attention but it will also make them want to watch it and this then will make them see what the advert is trying to get across, however the music will be more of a background  and more quiet so it isn't a large attraction. Towards the end of the advert we will have the girl who has suffered from sex trafficking talking about how she feels and showing her emotion. However we will be having an voice over telling the audience facts about how sex trafficking has increased and this type of situation plays out.

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When creating the advert we need to think about legislation. We have to think about CAP. In the advert we will be using alcohol(NO.18) this will effect the time of the advert will be shown as it is shown inappropriate to the younger audience as this may lead them to think its okay to drink alcohol if they are feeling down and upset. Also Tobacco, Rolling Paper and filters(NO.21) this will be inappropriate to anyone under the age of 18 because its illegal to smoke under this age so they will also need to put this on after 9pm even though some younger audiences from around 15 plus will not be affected by the video as they may know someone who smokes or even do it themselves. Medicine (NO.12) is also shown through the advert this will also be inappropriate for younger audience if someone is trying to commit suicide by taking medicine or overdosing on their medicines. Also we have to follow the code (NO.4) Harm & Offence, This has to been shown as the some the scenes may be inappropriate for the younger audience also that this type of advert may cause stress to the audience as something of this content isn't shown on a day to day basis.

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Dove has their self esteem website so that people are able to find out lots of information about the campaign.

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This advert is based on how girls can see all the bad flaws about themselves however they can't see the positive things about themselves.

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Dove® ran a series of commercials to showcase its commitment to inspiring all women and girls to build positive self-esteem

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This advert is aimed at the older or middle aged women as this is thinking about their children and how they should talk to their children about beauty before they see beauty in different ways.

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Dove is a worldwide company and they have worldwide campaigns. The self esteem campaign is worldwide and ranges from places from Britain, America and lots more places in the world. Each country will have different adverts in their country however they will promote them similarly. Each will be different as they need to be suitable for each ethnicity.

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Anchorage is shown throughout the advert as we aren't really sure what the purpose of the advert is actually for, as they don't mention any particular products but as we know they are trying to make the audience feel more comfortable but also in a way they are promoting the products as they are trying to say if women use their products they will become model like. There are no slogans used in the advert or logos, all there is the word "dove" this is trying to not promote the brand but its trying to make the advert seem like it isn't made by dove as they tell us lots of information.

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The video has a few different devices of persuasion. Reward is used in this advert as it is saying that "if you buy and use dove products then you will end up looking flawless' this is trying to show that if the audience uses their products then they will look like a model and this is making the women want to buy their products. Envy is also used this is trying to show that using their products they will transform into a model and this is grabbing the audience in to make them think that they will look amazing when they use the products.

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dove campaign for real beauty (male version)

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There is also a male version of the advert which has similar theme however it is more based on the body, this is targeted at the male audience and this video is trying to suggest that all men should have nice bodies. There isn't as many media products used for men as the campaign and company isn't really based on men however they want to have a larger range of audience so they will try to promote the male products sometimes but not as often as the female products.

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Throughout the video the camera shot used is a close up, this is to show the face expression of the character but also the view of how the women's beauty changes throughout the video. The camera movement for the majority of the video is the same, this movement is called hand held camera which makes the effect that the camera is shaking, this could be show to make the audience feel like on edge and create tension as people may feel uncomfortable. Lighting is also used at 37 seconds this is where it looks like  the young women is having a photo shoot and this links with the camera sound of taking a picture, the lighting used for this would bed the three point light set up because there is flash coming from all angles.Towards the end dollying movement is used this is showing that the photo shoot is going  to be  on the billboard and this gives a shocking effect to the audience as they wouldn't think this would happen but also its promoting the other media platforms that dove has. The angle throughout is eye level this is so the audience are engaging with the model and this will make them want to watch the transformation.

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Dove also have their own website which shows a variety of their products such as skincare,deodorants,washing and bathing products and hair care, this is promoting the products but also the audience are able to buy the products and this is another way of the company making money. The website also shows a variety of different campaigns and it tells the audience information about the campaigns. I learn't from the dove website that 75% of women wanted to portray real beauty within the media. There is also a section called "dove stories" this shows tips on each section of their products. The website also tells the audience about men care which will appeal to the male audience so the company is also expanding their range of audience. This shows the male audience what products Dove has.

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Dove will have a variety of different adverts shown throughout the whole time of the campaign being ran. For example we know that "self esteem" adverts can range from the evolution to women talking about the negative parts of themselves, this may show the audience that its okay to have flaws and they can feel more confident about their flaws. However the video shown below is advertised in Russia as Dove is a worldwide company with the same campaign but with different adverts as they will need to advertise different videos in different countries.

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Dove will have a variety of different media platforms to advertise their products, which are usually from adverts to social media. Dove uses social media to promote their products through Facebook, YouTube, Twitter and Instagram.
Adverts are good if they are trying to reach a variety of different audiences as everyone will be able to watch the adverts, on the other hand social media may appeal to the younger audience as they are more likely to see the products being talked about over social media sites. Also you tuber may talk about products and highly rate them and this will make their subscribers interested and will make them want to  buy the products, this is called two  step flow model. Dove also advertise in print media such as magazines, this will usually  promote their products. Another way of advertising dove products is by billboards as a wide range of audience will be able to see it, this started with women being placed on the billboard with questions of whether they were "fat or skinny" and this was part of the "real beauty" campaign but now this has grown in advertisement and this has now has become more popular and they also advertise billboards with  the "self esteem" campaign. Hashtags are also used in all the media platforms this is to attract the younger audience as they would be able to talk about the products or campaign over social media.

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The advertisement needs to follow both legal and ethical laws. They will need to think about legal laws which in this case would be to not aim the video at anyone in particular or say anything bad about people who do or don't wear make up and let the audience understand that its okay to wear it or not. An ethical law that needs to be followed is that they need to make sure that it isn't targeted at make up companies and creating defamation as this would make the advert look bad and people wouldn't want to buy the other branded products. They also need to make sure that its suitable for all races and cultures so they would need to have a variety of different races within the advert,however this certain advert was aimed at British people so they didn't need as many races shown. The company need to think about ASA when creating their adverts. The advert doesn't follow code 04' Harm and Offence" as the evolution video used flash photography which make cause issues for people with epilepsy and there is no warning of this at the start of the advert. It is also quite offensive to some people as they will think that they need to wear make up or use their products to look good. The advert needs to also respect OFCOM and they aren't following it as they haven't warned the viewers that it is photo sensitive because flash photography has been used, other than this the advert follows all the other regulations.

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At the end of the video the words "No wonder our perspective of beauty is distorted" this reveals that this isn't the way people should see things and that they should see everyones beauty no matter what they look like.

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At the start of the video there is sounds and voices of people being in a studio or in a modelling shoot, and this is suggesting that the video is going to be beauty related in some way but then we realise as we start watching the advert that its going to be about a model showing the stages of getting ready. Straight after this music is shown throughout the time lapse there is a upbeat sound playing in the background and this could grab the audiences attention as they are able to hear the music but they can also hear the people talking in the background and from looking at the advert we can see throughout that its very busy. In the middle of the time lapse we can hear the camera flash sound and this is showing that people are suggesting that you need to dress yourself up if your having a modelling shoot.

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The campaign message is to let women know that they are beautiful the way they are and that they are all real beauties without make up on or looking nice, however the video shown here is completely the opposite and trying to show that women should wear make up and have nice hair to be a "real beauty".

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The unique selling point for this advert is to sell dove products to women from haircare, beauty and skincare. They are trying to sell to the audience there products saying that this is what will happen to your face when you use there products. They know people will buy their products as they think that there face and hair are going to look amazing.

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Fast paced editing is used to keep the audience engaged as they will want to see the end result not what she looks like when she's looking natural, and this will make the audience want to watch the advert because they will see the difference before she has her makes up done and hair styled however it could relate as the audience may think "of if only I could do my hair and make up that quick". Throughout Dissolve editing is used to separate the advert from the shoot and the important information shown in the video, this could also be fade editing as it goes from the modelling shot to a black background telling us the information about the company.

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Towards the end of the video, Photoshop or another editing software was used to edit the young girls face. This is advertising to girls that they need edit their pictures to look pretty and that being natural isn't the most beautiful look and this makes the audience who don't wear make up or do there hair nice all the time that there ugly and the campaign is to make them feel more confident not put them down for not wearing make up. It instead should be telling them you don't need to have nice hair and make up on to look beautiful.

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The advert "Evolution" by Dove was first shown in October 2006. This advert was based on how one young girl can go from being natural to all beautiful but this was by the help of having her hair done and having to wear make up. This didn't seem to be the correct advert to put out into the world, It made the audience suggest that they need to spend hours on their appearance, or need to spend money to look pretty and the worst part not being able to be naturally beautiful and the campaign was completely the opposite to what they should be doing. This was telling young girls that they needed to wear make up too look pretty, and the older audience had to have nice hair to feel pretty, when this isn't the case.  This could also be stereotypical because its suggesting all that all women should have nice hair and look pretty with make up when in reality not every girl wears make up and this makes the audience feel like they need to wear make up to look pretty.

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Dove started a campaign called "Self Esteem" this was to advertise that every women is beautiful in their own way and that every women should be confident about their own bodies no matter what they looked like. . The audience throughout the campaign is  aimed at all aged women because it tries to make them think that they are all beautiful even if they don't like something about themselves. These adverts will appeal to all women/young girls because it will make them think more confidently and reassure them that they are beautiful. There is a variety of campaigns by Dove however this will be mostly aimed at most people who don't feel very confident about their bodies however it still can be referred to all women. Dove's self esteem adverts have been making over 17,000 girls/women feel more confident about their body, this is an incredible amount of people targeted however this would of happened over a long period of time.