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video introduction

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Because of the unique socio-political environment，Chinese feminist movement offers its own characteristics. In reality, Chinese women fail to obtain the equal rights in career, education and politics with facing the interchange of structural political inequalities. Nowadays, the media becomes more commercialized and social. Social media plays an irreplaceable role in people's daily lives, it also serves as a critical angle of feminism study and a powerful tool for feminist (Jia, 2017).

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How does the Chinese social media portray feminism ? What are the features of feminism posts via social media in China?

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The study will employ a quantitative content analysis, which is a kind of method to collect and analyze data with the aim of describing characteristics and relations.(Riff, Lacy & Fico, 2014). The study will collect data from Wechat official accounts, iiiher(她刊), which owns more than 10 million flowers, and the average page view per post exceeds 1 hundred thousand. In other words, its posts are representative and could generate huge impact and discussion in society. The time limit is from January 2020 to August 2020.

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My current findings：
The feminist posts on keep distinctive features:
They are mainly triggered by public opinion events, discussing high-profile female figures rather than ordinary women, condemning persecuted women or unfair events from a negative perspective rather than calling for the promotion of feminism, preferring to discuss emotional life and avoiding sensitive topics such as political rights.
At the same time, they also reflect a lot of shortcomings, such as the inaccurate connotation of feminism, the over-homogenization of content and the influence of commercial purposes.
Later, I will conduct in-depth analysis and study the key posts.

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The rise of social media has indeed given feminism an effective new way to spread.
The expression is more diversified and personalized. Some feminist articles with good quality and propaganda effect did appear. Although some authors' understanding of feminism were both personal and commercial, they could not break through the limitations of new media's fragmented expression. However, they have effectively enhanced the attention of feminism in China and provided a broad and diverse platform for the public discussion of feminism topics.

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Jia, T. (2017). Digital masquerading: Feminist media activism in China. Crime, Media Culture, 13(2) 171-186.

Riff, D., Lacy, S., & Fico, F. (2014) Analyzing Media Messages: Using Quantitative Content Analysis in Research. London: Taylor & Francis Group.

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one of the figures

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one of the figures

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coding sheet