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Follow-Up
- A follow-up is the last stage in the selling process which includes the employee following up with a customer to ensure full customer satisfaction and repeat business
- McDonalds proves weak in this department because aside from the physical transaction between employee and customer, there is no follow-up question to ask how the meal was
- McDonalds should further implement this last stage by creating a rating system or review system on all their digital platforms

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(3) E-mail Marketing
- McDonald's also practices this form of direct marketing which allows the fast-food retailer to send highly-targeted, highly-personalized messages to consumers
- These e-mails include mega promotion deals as well as seasonal deals to entice the consumer into buying their products
- Other e-mails may include messages targeted at building long-term customer relationships.
- e.g. The Newsletter and the 'Welcome to the Family' emails

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(2) Omni-Channel Retailing
- Omni-Channel retailing creates a seamless cross-channel between online and traditional buying experience by combining the two in a single shopping experience
- e.g. The McDonalds App not only provides you with the option of having your meal delivered to you, but there is also a feature which allows you to make your order online and then pick-it-up in an outlet near you

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(1) Advertisements
- This is by far the most used marketing strategy by McDonalds
- The fast-food chains use online advertising which includes display-ads and search-related ads that can be seen while consumers are browsing online
- There are many advantages to using this method as it is an easy way to reach the masses, its convenient, it's cost-efficient and its very interactive and immediate

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Examples of Price Packs