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Software's used for research and planning 

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Software's used for research and planning 

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Other technologies we used were blogger, iTunes and YouTube. We used blogger as a way to showcase all of our products on one site this enabled our audience to browse all of our work with ease. It also helped us with our research and planning before we made our music promo. We put all of our research on our blogs to show how we have learnt and developed our understanding of music promos. Our planning shows how we have contacted our chosen artist and how we have developed our plans for our promo, it allows the audience to see the storyboard and our pitch. We used iTunes to download a high quality copy of KYKO Animals that we used for the music for the promo as the high quality of the downloaded song will help the promo sound more professional as a low quality copy would have let the promo down. We used YouTube to help with our editing and filming as it enabled us to find tutorials on how to perform a certain task, for example how to apply filters to a group of clips so they all have the same look.

The benefits of exhibiting our products online is that it is available to everyone which means our chosen artist KYKO will gain more popularity as it enables more people to find out about him, with the use of links in YouTube descriptions it helps the audience find his other content via his website or SoundCloud. It also allows the audience to share our products on social media, this will help our products grow in popularity as more people will see them if their friends have shared the products. This cycle can grow massively and can be shared all over the internet making products go viral such as promos like Coldplay’s Adventure of a lifetime promo which has intriguing narrative. The use of YouTube also enables the audience to view the promos whenever they want which can’t be done with music stations like MTV, this is one of the reasons this form of media is dying out.

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To edit our music promo we used an iMac and that was effective for ensuring we edited our promo the way we wanted and offered appropriate softwares to use. Then for the editing of our ancillaries we used a MacBook Pro and that offered us a lot of professional software. Using Final Cut Pro we learnt advanced skills to use such as the overlaying tool that allowed us to have characters to walk through our titles like the gorilla did in our promo. An example of advanced skills in Photoshop was the effects we added of the cartoon effect to the main images for our digi-pak which allowed our digi-pak to be visually pleasing. For our filming we used a Canon 600D and this was very helpful as it offered high quality shots and footage to give us a professional look.

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These are screenshots of us editing our music promo, it shows how we have layered text to create professional titles. We have learnt that Final Cut pro is very similar to iMovie which we used to edit our Thriller opening for AS. This helped us when we came to edit our promo as it
was a familiar layout so we knew exactly what to do. This helped us edit our promo quickly as we didn’t have to learn a whole new interface which helped us reach our deadline. The software included an array of new advanced features that we could use to make our promo have a more professional look as well as making it easier for us to edit. The next screenshot shows how the music bars helped us line up the shot so that we could get the lip syncing and the cutting to the beat exact so it gives the promo a cleaner smoother cut.

The next image you can see is how we used layering on top of an existing shot to get the gorilla to walk through one of titles of the promo, this was achieved by duplicating a clip and editing it down and placing it over the title.

This final screenshot shows how we used editing to make the chorus’ distinctive even without watching the promo, you can see how there is more shots in certain parts of the song. This was achieved by simply using the blade tool to decrease the time of the clips.

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In the editing stage we wanted to improve from last year and incorporate some new skills to ensure we got a very good grade and for this task we had to include cutting to the beat which occurs in almost every music promo. We had to listen in detail to our chosen song and choose the correct times to cut to the beat and looking and listening at our final production I feel we did this very effectively and professionally; this was because we made the music promo cut smoothly and flow keeping all audience members interested and visually pleasing. The titles were also edited to cut to the beat, and this can be clearly seen at the start. Another effective piece of our promo was the editing speed, during the chorus we picked up the pace of the editing and this was to reflect the tempo of the song increasing and the way we did this was by adding more shots and giving them very little time on screen to create a sense of progression during the chorus which is important to help the journey shown in the narrative.

The editing stage for our package they were produced via an iMac and a MacBook Pro. The iMac was used for the editing of the promo and the MacBook Pro was used for the creation of our ancillary tasks and they offered us a lot of professional programmes such as Final Cut Pro and Photoshop to help create an impressive look. From AS we developed basic editing skills and this year we wanted to develop and advance our skills using Final Cut Pro and we did this by using tools such as the overlaying tool that allowed our characters to walk through our titles. This was the same with Photoshop and an example of this was adding a cartoon effect to our characters to make our characters look professional and take the humanity feel away from them as the song is about animals. As part of receiving a high levelled grade we had to include some lip syncing somewhere throughout the music promo and we shot this many of times in a number of different locations. This was for continuity purposes and to allow us to keep the audience interested with the location constantly changed behind Terence and also helped link to our other characters. This was also important as it allowed us to use different locations in the editing stage to allow this continuity to take place.

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Final Cut Pro was the technology we used to create of music promo and this was very effective for us as we could access specific and excellent tools for editing our music promo to ensure we create a very professional looking promo. We could also include a number of different effects to help images look professional and also to help with our titles. Photoshop was another technology we used and this programme was used for the creation of our ancillary tasks and this was just as effective as Final Cut Pro by offering the required and specific tools to ensure we could edit and tweak our images to allow a professional looking advert and digi-pak. We found that doing our research a lot of professional companies use Photoshop for creating magazine adverts and digi-paks, so by using the same programme we knew we was on the right track to making the ancillaries look very professional as long as we worked hard and developed our skills on Photoshop.

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How did you use media technologies in the construction and research, planning and evaluation stages?