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Setting targets for the future in order to measure the success of plan

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This section breaks down and highlights the important sections of their long term goals.

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Not just the environment concerned with sustainability, also significant work on people and mental health. Sustainable living brands accounted for half of Unilever's growth in 2014

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Transparency with their brands and products 

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Transparency with their brands and products 

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Hellmans launched a grow with us campaign which allows consumers to actively watch how their materials grow I.e. Tomatoes in the ketchup
This led to business success and sparked interest from many countries and saw a 10% jump in market share.

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Sustainability on the face of their website 

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Sustainability on the face of their website 

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Sustainable living tab demonstrates the importance of sustainability along side their brand image. The images on the face of the website represent how future generations are to contribute to the future success of Unilever.

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Product enhancement to support sustainability

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Product enhancement to support sustainability

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Many of their products are tailored towards sustainability.
E.g. Stock cubes in Nigeria full of iron to help with anaemia
Laundry detergent that requires less water to help save water

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Sustainability plan launched in 2010 dedicated to social, environmental and economic performance.

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Acknowledgement of the issue - good! Source: sustainability report

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Criteria to decide / Marketing the award 

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Criteria to decide / Marketing the award 

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The criteria
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Marketing
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